| Product Code: ETC11290849 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Philippines continues to be a significant market for wallpaper imports, with top exporting countries including China, Pakistan, Japan, India, and the USA in 2024. The market shows high concentration with a very high Herfindahl-Hirschman Index (HHI) in 2024. The compound annual growth rate (CAGR) for the period 2020-2024 is an impressive 90.84%, indicating a robust market expansion. Furthermore, the growth rate from 2023 to 2024 surged to 447.21%, highlighting the increasing demand for wallpapers in the Philippines.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Wallpapers Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Wallpapers Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Wallpapers Market - Industry Life Cycle |
3.4 Philippines Wallpapers Market - Porter's Five Forces |
3.5 Philippines Wallpapers Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Wallpapers Market Revenues & Volume Share, By Material Used, 2021 & 2031F |
3.7 Philippines Wallpapers Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Philippines Wallpapers Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Philippines Wallpapers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for interior decoration in residential and commercial spaces |
4.2.2 Growing trend of customization and personalization in home decor |
4.2.3 Rise in disposable income and changing lifestyle preferences in the Philippines |
4.3 Market Restraints |
4.3.1 High cost associated with premium wallpapers impacting affordability for some consumer segments |
4.3.2 Limited awareness and availability of eco-friendly and sustainable wallpaper options in the market |
5 Philippines Wallpapers Market Trends |
6 Philippines Wallpapers Market, By Types |
6.1 Philippines Wallpapers Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Wallpapers Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Philippines Wallpapers Market Revenues & Volume, By Vinyl Wallpaper, 2021 - 2031F |
6.1.4 Philippines Wallpapers Market Revenues & Volume, By Fabric Wallpaper, 2021 - 2031F |
6.1.5 Philippines Wallpapers Market Revenues & Volume, By Paper Wallpaper, 2021 - 2031F |
6.1.6 Philippines Wallpapers Market Revenues & Volume, By Grasscloth Wallpaper, 2021 - 2031F |
6.1.7 Philippines Wallpapers Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Philippines Wallpapers Market, By Material Used |
6.2.1 Overview and Analysis |
6.2.2 Philippines Wallpapers Market Revenues & Volume, By PVC, 2021 - 2031F |
6.2.3 Philippines Wallpapers Market Revenues & Volume, By Textile, 2021 - 2031F |
6.2.4 Philippines Wallpapers Market Revenues & Volume, By Paper, 2021 - 2031F |
6.2.5 Philippines Wallpapers Market Revenues & Volume, By Natural Fiber, 2021 - 2031F |
6.3 Philippines Wallpapers Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Philippines Wallpapers Market Revenues & Volume, By Decorative, 2021 - 2031F |
6.3.3 Philippines Wallpapers Market Revenues & Volume, By Washable, 2021 - 2031F |
6.3.4 Philippines Wallpapers Market Revenues & Volume, By Peelable, 2021 - 2031F |
6.3.5 Philippines Wallpapers Market Revenues & Volume, By Textured, 2021 - 2031F |
6.4 Philippines Wallpapers Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Philippines Wallpapers Market Revenues & Volume, By Residential, 2021 - 2031F |
6.4.3 Philippines Wallpapers Market Revenues & Volume, By Hotels & Hospitality, 2021 - 2031F |
6.4.4 Philippines Wallpapers Market Revenues & Volume, By Offices & Workspaces, 2021 - 2031F |
6.4.5 Philippines Wallpapers Market Revenues & Volume, By Commercial Spaces, 2021 - 2031F |
7 Philippines Wallpapers Market Import-Export Trade Statistics |
7.1 Philippines Wallpapers Market Export to Major Countries |
7.2 Philippines Wallpapers Market Imports from Major Countries |
8 Philippines Wallpapers Market Key Performance Indicators |
8.1 Number of interior design firms incorporating wallpapers in their projects |
8.2 Percentage of consumers opting for personalized wallpaper designs |
8.3 Growth in online searches and social media mentions related to wallpaper trends in the Philippines. |
9 Philippines Wallpapers Market - Opportunity Assessment |
9.1 Philippines Wallpapers Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Wallpapers Market Opportunity Assessment, By Material Used, 2021 & 2031F |
9.3 Philippines Wallpapers Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Philippines Wallpapers Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Philippines Wallpapers Market - Competitive Landscape |
10.1 Philippines Wallpapers Market Revenue Share, By Companies, 2024 |
10.2 Philippines Wallpapers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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