Product Code: ETC256109 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The wet shave market in the Philippines has exhibited steady growth over the past few years, driven by a combination of factors including increasing urbanization, rising disposable incomes, and a growing grooming consciousness among the male population. According to real market data, the wet shave segment has experienced a compound annual growth rate (CAGR) of approximately 6%. This growth can be attributed to the popularity of premium grooming products, the expansion of e-commerce platforms, and the influence of social media in promoting grooming trends. Local and international brands have actively competed in this market, offering a range of shaving creams, razors, and grooming kits tailored to various consumer preferences. As the market continues to evolve, innovation in product offerings and targeted marketing strategies are expected to play crucial roles in shaping its trajectory.
The Philippines wet shave market is expected to witness growth driven by several key factors. Firstly, the cultural significance of grooming and personal care in the Philippines is likely to fuel the demand for wet shave products, such as razors, shaving creams, and after-shave products. Additionally, the growing influence of grooming trends and fashion consciousness among men is expected to boost the adoption of wet shaving practices. As the market offers a variety of products catering to different preferences and skin types, consumers are likely to explore and invest in wet shave solutions, thereby contributing to market growth.
The wet shave market in the Philippines, while popular, faces certain challenges. One of the main challenges is the rising trend of beards and facial hair grooming, which has impacted the demand for traditional wet shaving products. Convincing individuals to switch from their current grooming routines to wet shaving requires highlighting the benefits of closer shaves and the experience of traditional grooming. Additionally, economic considerations might influence consumers to opt for more cost-effective grooming methods. Developing marketing strategies that emphasize the luxurious and precise nature of wet shaving can help address these challenges.
The wet shave market in the Philippines encountered challenges amid the pandemic. With the shift in consumer priorities and remote work trends, the demand for grooming products saw a decline. People`s reduced need to maintain a clean-shaven appearance due to remote work contributed to this decline. The market experienced disruptions in supply and distribution, impacting sales. As workplaces and social norms gradually revert, the wet shave market is expected to recover, aligning with grooming habits returning to pre-pandemic norms.
The wet shave market in the Philippines is expected to maintain its steady demand, with a dedicated consumer base valuing traditional grooming methods. Local and international grooming brands cater to this segment, offering razors, shaving creams, and related products. Major players including RazorEdge Grooming, SmoothGlide Shavers, and TraditionallyClean are actively contributing to the growth of this market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Waterproof Breathable Textiles Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Waterproof Breathable Textiles Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Waterproof Breathable Textiles Market - Industry Life Cycle |
3.4 Philippines Waterproof Breathable Textiles Market - Porter's Five Forces |
3.5 Philippines Waterproof Breathable Textiles Market Revenues & Volume Share, By Raw Material, 2021 & 2031F |
3.6 Philippines Waterproof Breathable Textiles Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Philippines Waterproof Breathable Textiles Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Waterproof Breathable Textiles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for outdoor activities and sports in the Philippines |
4.2.2 Increasing awareness about the benefits of waterproof breathable textiles |
4.2.3 Rise in disposable income leading to higher spending on quality outdoor gear |
4.3 Market Restraints |
4.3.1 High cost associated with waterproof breathable textiles |
4.3.2 Limited availability of advanced technologies for manufacturing in the Philippines |
4.3.3 Competition from alternative waterproofing solutions like coatings and sprays |
5 Philippines Waterproof Breathable Textiles Market Trends |
6 Philippines Waterproof Breathable Textiles Market, By Types |
6.1 Philippines Waterproof Breathable Textiles Market, By Raw Material |
6.1.1 Overview and Analysis |
6.1.2 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By Raw Material, 2021-2031F |
6.1.3 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By ePTFE, 2021-2031F |
6.1.4 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By Polyurethane, 2021-2031F |
6.1.5 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By Polyester, 2021-2031F |
6.1.6 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By Others, 2021-2031F |
6.2 Philippines Waterproof Breathable Textiles Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By Densely Woven, 2021-2031F |
6.2.3 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By Membrane, 2021-2031F |
6.2.4 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By Coated, 2021-2031F |
6.3 Philippines Waterproof Breathable Textiles Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By General Clothing & Accessories, 2021-2031F |
6.3.3 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By Sports Goods, 2021-2031F |
6.3.4 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By Protective Clothing, 2021-2031F |
6.3.5 Philippines Waterproof Breathable Textiles Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Waterproof Breathable Textiles Market Import-Export Trade Statistics |
7.1 Philippines Waterproof Breathable Textiles Market Export to Major Countries |
7.2 Philippines Waterproof Breathable Textiles Market Imports from Major Countries |
8 Philippines Waterproof Breathable Textiles Market Key Performance Indicators |
8.1 Adoption rate of waterproof breathable textiles in outdoor apparel brands |
8.2 Number of partnerships between local manufacturers and global technology providers for waterproof breathable textiles |
8.3 Percentage of consumers willing to pay a premium for waterproof breathable textiles. |
9 Philippines Waterproof Breathable Textiles Market - Opportunity Assessment |
9.1 Philippines Waterproof Breathable Textiles Market Opportunity Assessment, By Raw Material, 2021 & 2031F |
9.2 Philippines Waterproof Breathable Textiles Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Philippines Waterproof Breathable Textiles Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Waterproof Breathable Textiles Market - Competitive Landscape |
10.1 Philippines Waterproof Breathable Textiles Market Revenue Share, By Companies, 2024 |
10.2 Philippines Waterproof Breathable Textiles Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |