Product Code: ETC012035 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Poland is an emerging market for smartphones, with a high level of penetration and growing user base. the number of smartphone users in Poland has grown from 10 million in 2015 to 15 million by 2020. This trend is expected to continue over the next few years, driven by increasing affordability and improved infrastructure across the country. In terms of brand preference, Samsung continues to lead the way with 25 percent market share followed by Apple with 22 percent. Huawei holds 12 percent while Xiaomi takes up 11 percent as well as other brands such as LG and Sony have their own portion of the pie at 4-5%.
The popularity of mobile devices among consumers has led to increased competition among brands resulting in better quality products priced more competitively. As a result lower end devices are now available for less than 500 PLN ($130) whereas mid-range phones can be purchased between 700?1000 PLN ($185-$265). Polish customers also benefit from strong loyalty programs offered by telecom companies which provide discounts on device purchases when signing up for certain services or contracts like data plans or internet packages. Going forward Poland smartphone market looks set to remain robust over the forecast period (2020 - 2026). Increasing consumer demand will likely propel shipments further as vendors strive to capture larger shares through innovation and aggressive pricing strategies that appeal to budget conscious customers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Poland Smartphone Market Overview |
3.1 Poland Country Macro Economic Indicators |
3.2 Poland Smartphone Market Revenues & Volume, 2019 & 2026F |
3.3 Poland Smartphone Market - Industry Life Cycle |
3.4 Poland Smartphone Market - Porter's Five Forces |
3.5 Poland Smartphone Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Poland Smartphone Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Poland Smartphone Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Poland Smartphone Market Trends |
6 Poland Smartphone Market, By Types |
6.1 Poland Smartphone Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Poland Smartphone Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Poland Smartphone Market Revenues & Volume, By Android, 2016 - 2026F |
6.1.4 Poland Smartphone Market Revenues & Volume, By iOS, 2016 - 2026F |
6.1.5 Poland Smartphone Market Revenues & Volume, By Windows, 2016 - 2026F |
6.1.6 Poland Smartphone Market Revenues & Volume, By Blackberry Operating System , 2016 - 2026F |
6.1.7 Poland Smartphone Market Revenues & Volume, By Other , 2016 - 2026F |
6.2 Poland Smartphone Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Poland Smartphone Market Revenues & Volume, By OEM, 2016 - 2026F |
6.2.3 Poland Smartphone Market Revenues & Volume, By Retailer, 2016 - 2026F |
6.2.4 Poland Smartphone Market Revenues & Volume, By e-Commerce, 2016 - 2026F |
7 Poland Smartphone Market Import-Export Trade Statistics |
7.1 Poland Smartphone Market Export to Major Countries |
7.2 Poland Smartphone Market Imports from Major Countries |
8 Poland Smartphone Market Key Performance Indicators |
9 Poland Smartphone Market - Opportunity Assessment |
9.1 Poland Smartphone Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Poland Smartphone Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Poland Smartphone Market - Competitive Landscape |
10.1 Poland Smartphone Market Revenue Share, By Companies, 2019 |
10.2 Poland Smartphone Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |