| Product Code: ETC11373412 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In the Romania adtech market, import trends showed a significant growth rate of 43.09% from 2023 to 2024, with a compound annual growth rate (CAGR) of 13.21% from 2020 to 2024. This import momentum can be attributed to a notable demand shift towards advanced adtech solutions, indicating a strengthening market stability and increasing reliance on imported technologies within the sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Adtech Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Adtech Market Revenues & Volume, 2021 & 2031F |
3.3 Romania Adtech Market - Industry Life Cycle |
3.4 Romania Adtech Market - Porter's Five Forces |
3.5 Romania Adtech Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Romania Adtech Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Romania Adtech Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digital advertising spending in Romania |
4.2.2 Growth in internet and smartphone penetration rates |
4.2.3 Rising demand for targeted and personalized advertising solutions |
4.3 Market Restraints |
4.3.1 Lack of awareness and education about adtech solutions among businesses in Romania |
4.3.2 Data privacy concerns and regulations impacting ad targeting capabilities |
4.3.3 Competition from global adtech companies with established presence in the Romanian market |
5 Romania Adtech Market Trends |
6 Romania Adtech Market, By Types |
6.1 Romania Adtech Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Romania Adtech Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Romania Adtech Market Revenues & Volume, By Display Advertising, 2021 - 2031F |
6.1.4 Romania Adtech Market Revenues & Volume, By Search Advertising, 2021 - 2031F |
6.1.5 Romania Adtech Market Revenues & Volume, By Social Media Advertising, 2021 - 2031F |
6.1.6 Romania Adtech Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Romania Adtech Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Romania Adtech Market Revenues & Volume, By Retail, 2021 - 2031F |
6.2.3 Romania Adtech Market Revenues & Volume, By Automotive, 2021 - 2031F |
6.2.4 Romania Adtech Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.2.5 Romania Adtech Market Revenues & Volume, By BFSI, 2021 - 2031F |
6.2.6 Romania Adtech Market Revenues & Volume, By Others, 2021 - 2031F |
7 Romania Adtech Market Import-Export Trade Statistics |
7.1 Romania Adtech Market Export to Major Countries |
7.2 Romania Adtech Market Imports from Major Countries |
8 Romania Adtech Market Key Performance Indicators |
8.1 Average CPM (Cost Per Mille) rates for ad placements in Romania |
8.2 Adoption rate of programmatic advertising technologies by Romanian businesses |
8.3 Growth in the number of adtech startups and companies entering the Romanian market |
9 Romania Adtech Market - Opportunity Assessment |
9.1 Romania Adtech Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Romania Adtech Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Romania Adtech Market - Competitive Landscape |
10.1 Romania Adtech Market Revenue Share, By Companies, 2024 |
10.2 Romania Adtech Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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