Product Code: ETC213510 | Publication Date: May 2022 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
Romania Men`S Underwear market currently, in 2023, has witnessed an HHI of 1370, Which has decreased slightly as compared to the HHI of 1463 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Romania Men`s Underwear Market is experiencing steady growth driven by factors such as increasing disposable income, changing fashion trends, and a growing awareness of personal grooming among men. The market is characterized by a wide range of products including boxers, briefs, trunks, and boxer briefs offered by both domestic and international brands. Romanian consumers are increasingly looking for high-quality, comfortable, and stylish underwear options, leading to a surge in demand for premium and designer underwear brands. E-commerce platforms are playing a significant role in expanding the market reach, offering convenience and a wide selection of products to consumers. Overall, the Romania Men`s Underwear Market is poised for further growth as consumers continue to prioritize comfort and style in their undergarment choices.
The Romania Men`s Underwear Market is experiencing a shift towards more sustainable and eco-friendly products, driven by increasing consumer awareness of environmental issues. Brands are focusing on using organic materials, such as bamboo or organic cotton, and adopting production processes that minimize environmental impact. Alongside sustainability, there is a growing demand for innovative designs and technologies that enhance comfort and performance, such as moisture-wicking fabrics and seamless construction. E-commerce is also playing a significant role in the market, with more consumers opting to purchase underwear online due to convenience and a wider range of options. Overall, the Romania Men`s Underwear Market is evolving to meet the demands of environmentally conscious consumers while also embracing technological advancements in product design and distribution channels.
In the Romania Men`s Underwear Market, some challenges include intense competition from both domestic and international brands, leading to price wars and pressure on profit margins. Additionally, changing consumer preferences and trends towards online shopping have shifted the traditional retail landscape, making it crucial for companies to adapt their marketing and distribution strategies. The economic uncertainty in the region also poses a challenge as consumers may be more cautious in their spending habits. Furthermore, the need for sustainable and ethically produced products is becoming increasingly important, requiring brands to invest in environmentally friendly practices and transparent supply chains to meet consumer demands. Overall, navigating these challenges in the Romania Men`s Underwear Market requires a strategic approach and continuous innovation to stay competitive in the industry.
The Romania Men`s Underwear Market presents promising investment opportunities due to several factors. The market is witnessing a growing demand for premium and high-quality men`s underwear products, driven by increasing disposable incomes and changing fashion trends. There is also a rising awareness among Romanian consumers regarding the importance of comfort and style in underwear, leading to a shift towards more premium and fashionable options. Additionally, the expanding e-commerce sector in Romania provides a convenient platform for companies to reach a wider customer base and increase sales. Investing in this market offers the potential for strong returns, especially for brands that can differentiate themselves through innovative designs, sustainable materials, and effective marketing strategies to capture the attention of the fashion-conscious Romanian male demographic.
Government policies related to the Romania Men`s Underwear Market primarily focus on ensuring product safety, quality standards compliance, and fair competition. The National Authority for Consumer Protection (ANPC) oversees regulations that require underwear manufacturers to meet specific quality and labeling requirements to protect consumers. Additionally, the Competition Council monitors the market to prevent anti-competitive practices and ensure a level playing field for all businesses. Import and export regulations also play a role in shaping the market dynamics, with tariffs and trade agreements impacting the availability and pricing of men`s underwear products. Overall, the Romanian government`s policies aim to safeguard consumer interests, promote market transparency, and support a healthy competitive environment in the men`s underwear sector.
The future outlook for the Romania Men`s Underwear Market appears positive, with a projected growth driven by factors such as increasing disposable income, changing fashion trends, and a growing emphasis on comfort and quality. The market is expected to witness a rise in demand for premium and sustainable underwear products, along with a shift towards online shopping channels. Key players in the industry are likely to focus on product innovation, eco-friendly materials, and personalized offerings to cater to evolving consumer preferences. The market is also anticipated to benefit from a growing awareness of health and wellness, leading to a rise in demand for specialized underwear products. Overall, the Romania Men`s Underwear Market is poised for expansion and is likely to present opportunities for both domestic and international brands.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Men's Underwear Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Men's Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Romania Men's Underwear Market - Industry Life Cycle |
3.4 Romania Men's Underwear Market - Porter's Five Forces |
3.5 Romania Men's Underwear Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.6 Romania Men's Underwear Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Romania Men's Underwear Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.8 Romania Men's Underwear Market Revenues & Volume Share, By Age Group, 2021 & 2031F |
3.9 Romania Men's Underwear Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Romania Men's Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Romania Men's Underwear Market Trends |
6 Romania Men's Underwear Market, By Types |
6.1 Romania Men's Underwear Market, By Material Type |
6.1.1 Overview and Analysis |
6.1.2 Romania Men's Underwear Market Revenues & Volume, By Material Type, 2021 - 2031F |
6.1.3 Romania Men's Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.1.4 Romania Men's Underwear Market Revenues & Volume, By Wool, 2021 - 2031F |
6.1.5 Romania Men's Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.1.6 Romania Men's Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.1.7 Romania Men's Underwear Market Revenues & Volume, By Rayon, 2021 - 2031F |
6.1.8 Romania Men's Underwear Market Revenues & Volume, By Linen, 2021 - 2031F |
6.1.9 Romania Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
6.1.10 Romania Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Romania Men's Underwear Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Romania Men's Underwear Market Revenues & Volume, By Regular Brief, 2021 - 2031F |
6.2.3 Romania Men's Underwear Market Revenues & Volume, By Boxer Brief, 2021 - 2031F |
6.2.4 Romania Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2021 - 2031F |
6.2.5 Romania Men's Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.2.6 Romania Men's Underwear Market Revenues & Volume, By Thongs, 2021 - 2031F |
6.3 Romania Men's Underwear Market, By Size |
6.3.1 Overview and Analysis |
6.3.2 Romania Men's Underwear Market Revenues & Volume, By XS, 2021 - 2031F |
6.3.3 Romania Men's Underwear Market Revenues & Volume, By S, 2021 - 2031F |
6.3.4 Romania Men's Underwear Market Revenues & Volume, By M, 2021 - 2031F |
6.3.5 Romania Men's Underwear Market Revenues & Volume, By L, 2021 - 2031F |
6.3.6 Romania Men's Underwear Market Revenues & Volume, By XL, 2021 - 2031F |
6.3.7 Romania Men's Underwear Market Revenues & Volume, By XXL, 2021 - 2031F |
6.4 Romania Men's Underwear Market, By Age Group |
6.4.1 Overview and Analysis |
6.4.2 Romania Men's Underwear Market Revenues & Volume, By 15-25, 2021 - 2031F |
6.4.3 Romania Men's Underwear Market Revenues & Volume, By 26-35, 2021 - 2031F |
6.4.4 Romania Men's Underwear Market Revenues & Volume, By 46-55, 2021 - 2031F |
6.4.5 Romania Men's Underwear Market Revenues & Volume, By 56-65, 2021 - 2031F |
6.4.6 Romania Men's Underwear Market Revenues & Volume, By 65+, 2021 - 2031F |
6.5 Romania Men's Underwear Market, By Sales Channel |
6.5.1 Overview and Analysis |
6.5.2 Romania Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2021 - 2031F |
6.5.3 Romania Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021 - 2031F |
6.5.4 Romania Men's Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.5 Romania Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2021 - 2031F |
6.5.6 Romania Men's Underwear Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.5.7 Romania Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
7 Romania Men's Underwear Market Import-Export Trade Statistics |
7.1 Romania Men's Underwear Market Export to Major Countries |
7.2 Romania Men's Underwear Market Imports from Major Countries |
8 Romania Men's Underwear Market Key Performance Indicators |
9 Romania Men's Underwear Market - Opportunity Assessment |
9.1 Romania Men's Underwear Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.2 Romania Men's Underwear Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Romania Men's Underwear Market Opportunity Assessment, By Size, 2021 & 2031F |
9.4 Romania Men's Underwear Market Opportunity Assessment, By Age Group, 2021 & 2031F |
9.5 Romania Men's Underwear Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Romania Men's Underwear Market - Competitive Landscape |
10.1 Romania Men's Underwear Market Revenue Share, By Companies, 2024 |
10.2 Romania Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |