| Product Code: ETC11243428 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In the Romania underwear market, imports experienced a notable upward trajectory from 2023 to 2024, with a growth rate of 16.79%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at 17.95%. This import momentum can be attributed to a sustained demand shift towards quality products and favorable trade policies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Underwear Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Romania Underwear Market - Industry Life Cycle |
3.4 Romania Underwear Market - Porter's Five Forces |
3.5 Romania Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Romania Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Romania Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Romania Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Romania Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Romania |
4.2.2 Growing awareness about fashion trends and personal grooming |
4.2.3 Expansion of online retail channels for underwear |
4.2.4 Shift towards premium and branded underwear products |
4.2.5 Changing consumer preferences towards comfort and sustainability |
4.3 Market Restraints |
4.3.1 Economic uncertainties and fluctuations in consumer spending |
4.3.2 Intense competition among domestic and international underwear brands |
4.3.3 Challenges in maintaining quality standards and supply chain efficiency |
4.3.4 Regulatory constraints related to textile imports and production |
4.3.5 Limited consumer awareness about the benefits of high-quality underwear products |
5 Romania Underwear Market Trends |
6 Romania Underwear Market, By Types |
6.1 Romania Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Romania Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Romania Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Romania Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Romania Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Romania Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Romania Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Romania Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Romania Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Romania Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Romania Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Romania Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Romania Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Romania Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Romania Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Romania Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Romania Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Romania Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Romania Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Romania Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Romania Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Romania Underwear Market Import-Export Trade Statistics |
7.1 Romania Underwear Market Export to Major Countries |
7.2 Romania Underwear Market Imports from Major Countries |
8 Romania Underwear Market Key Performance Indicators |
8.1 Average order value in the online underwear segment |
8.2 Customer retention rate for premium underwear brands |
8.3 Percentage of sales from sustainable underwear products |
8.4 Growth in the market share of premium and branded underwear |
8.5 Social media engagement and influencer collaborations for underwear brands |
9 Romania Underwear Market - Opportunity Assessment |
9.1 Romania Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Romania Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Romania Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Romania Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Romania Underwear Market - Competitive Landscape |
10.1 Romania Underwear Market Revenue Share, By Companies, 2024 |
10.2 Romania Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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