| Product Code: ETC11243395 | Publication Date: Apr 2025 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Cambodia underwear market saw a significant increase in imports. The trend reflected a growing demand for imported underwear products, likely driven by consumer preferences for quality and variety. Local manufacturers may face challenges in competing with imported brands in terms of design and technology.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Cambodia Underwear Market Overview |
3.1 Cambodia Country Macro Economic Indicators |
3.2 Cambodia Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Cambodia Underwear Market - Industry Life Cycle |
3.4 Cambodia Underwear Market - Porter's Five Forces |
3.5 Cambodia Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Cambodia Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Cambodia Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Cambodia Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Cambodia Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Cambodian population, leading to higher purchasing power for underwear. |
4.2.2 Growing awareness about hygiene and fashion trends, driving demand for a variety of underwear styles. |
4.2.3 Expansion of retail channels and e-commerce platforms, providing easier access to a wider range of underwear products. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers, which may limit willingness to pay premium prices for branded or high-quality underwear. |
4.3.2 Limited availability of raw materials locally, leading to dependency on imports and potential supply chain disruptions. |
5 Cambodia Underwear Market Trends |
6 Cambodia Underwear Market, By Types |
6.1 Cambodia Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Cambodia Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Cambodia Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Cambodia Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Cambodia Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Cambodia Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Cambodia Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Cambodia Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Cambodia Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Cambodia Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Cambodia Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Cambodia Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Cambodia Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Cambodia Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Cambodia Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Cambodia Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Cambodia Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Cambodia Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Cambodia Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Cambodia Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Cambodia Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Cambodia Underwear Market Import-Export Trade Statistics |
7.1 Cambodia Underwear Market Export to Major Countries |
7.2 Cambodia Underwear Market Imports from Major Countries |
8 Cambodia Underwear Market Key Performance Indicators |
8.1 Average spend per capita on underwear in Cambodia. |
8.2 Number of new underwear brands entering the Cambodian market. |
8.3 Online search trends for underwear-related keywords in Cambodia. |
8.4 Percentage of the population with access to retail stores selling a diverse range of underwear products. |
8.5 Consumer satisfaction levels with the variety and quality of underwear available in the Cambodian market. |
9 Cambodia Underwear Market - Opportunity Assessment |
9.1 Cambodia Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Cambodia Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Cambodia Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Cambodia Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Cambodia Underwear Market - Competitive Landscape |
10.1 Cambodia Underwear Market Revenue Share, By Companies, 2024 |
10.2 Cambodia Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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