| Product Code: ETC189390 | Publication Date: May 2022 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
In 2024, Romania`s whiskey market saw a notable increase in imports, driven by rising demand for premium and craft spirits. Imports of whiskey into Romania surged, reflecting a growing consumer preference for high-quality and diverse whiskey offerings from international markets.
The whiskey market in Romania encompasses the production, distribution, and consumption of whiskey, a distilled alcoholic beverage made from fermented grain mash. Whiskey types include Scotch, Bourbon, Irish, and Canadian whiskey, each distinguished by specific production methods and regional characteristics. Market dynamics are influenced by consumer preferences for premium and craft spirits, evolving drinking habits, and regulatory frameworks governing alcohol production and sales. Distilleries and importers in Romania are introducing new whiskey brands, flavors, and packaging formats to attract discerning consumers and capitalize on the growing popularity of whiskey as a premium beverage choice.
The whiskey market in Romania is influenced by evolving consumer preferences, premiumization trends, and expanding beverage culture. Factors such as rising disposable incomes, urbanization, and interest in luxury spirits drive market growth. Demand for diverse whiskey varieties, including single malt, blended, and craft whiskeys, supports market expansion. Brand innovations, aging techniques, and marketing strategies cater to connoisseurship and lifestyle trends, enhancing whiskey`s market presence and consumer appeal.
The whiskey market in Romania faces challenges such as high production costs and the need for continuous innovation to keep up with evolving consumer preferences and trends. Ensuring the quality and authenticity of whiskey products is crucial for maintaining customer loyalty. Additionally, market players must navigate complex regulatory environments and ensure compliance with alcohol safety standards.
The Romanian government supports policies for the whiskey market that focus on consumer protection, product authenticity, and alcohol regulation. Regulations govern whiskey production methods, labeling requirements, and marketing practices to ensure transparency and adherence to quality standards. The government promotes responsible consumption, enforces legal drinking age restrictions, and supports initiatives that educate consumers on whiskey appreciation and cultural heritage. Collaborative efforts with industry stakeholders aim to strengthen market integrity and promote sustainable growth in the Romanian whiskey industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Whiskey Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Whiskey Market Revenues & Volume, 2021 & 2031F |
3.3 Romania Whiskey Market - Industry Life Cycle |
3.4 Romania Whiskey Market - Porter's Five Forces |
3.5 Romania Whiskey Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Romania Whiskey Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Romania Whiskey Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Romania |
4.2.2 Growing popularity of premium and craft whiskey products |
4.2.3 Expansion of international whiskey brands in the Romanian market |
4.3 Market Restraints |
4.3.1 High taxation on alcoholic beverages in Romania |
4.3.2 Cultural preferences for other alcoholic drinks over whiskey in Romania |
5 Romania Whiskey Market Trends |
6 Romania Whiskey Market, By Types |
6.1 Romania Whiskey Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Romania Whiskey Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Romania Whiskey Market Revenues & Volume, By American Whisky, 2021-2031F |
6.1.4 Romania Whiskey Market Revenues & Volume, By Irish Whisky, 2021-2031F |
6.1.5 Romania Whiskey Market Revenues & Volume, By Scotch Whisky, 2021-2031F |
6.1.6 Romania Whiskey Market Revenues & Volume, By Canadian Whisky, 2021-2031F |
6.1.7 Romania Whiskey Market Revenues & Volume, By Others, 2021-2031F |
6.2 Romania Whiskey Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Romania Whiskey Market Revenues & Volume, By On-trade, 2021-2031F |
6.2.3 Romania Whiskey Market Revenues & Volume, By Off-trade, 2021-2031F |
7 Romania Whiskey Market Import-Export Trade Statistics |
7.1 Romania Whiskey Market Export to Major Countries |
7.2 Romania Whiskey Market Imports from Major Countries |
8 Romania Whiskey Market Key Performance Indicators |
8.1 Number of whiskey tasting events or festivals held in Romania |
8.2 Percentage growth in the number of whiskey bars or specialized stores in Romania |
8.3 Consumer sentiment and interest in whiskey through social media engagement and mentions |
9 Romania Whiskey Market - Opportunity Assessment |
9.1 Romania Whiskey Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Romania Whiskey Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Romania Whiskey Market - Competitive Landscape |
10.1 Romania Whiskey Market Revenue Share, By Companies, 2024 |
10.2 Romania Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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