Market Forecast By Product (Souvenirs and Novelty Items, Seasonal Decorations, Greeting Cards, Other Gift Items), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC230199 | Publication Date: Aug 2022 | Updated Date: May 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
As per 6Wresearch, Saudi Arabia Gifts Novelty and Souvenirs Market Size is projected to reach at a CAGR between 8.4% during the 2025 to 2031.
Report Name | Saudi Arabia Gifts Novelty and Souvenirs Market |
Forecast period | 2025-2031 |
CAGR | 8.4% |
Growing Sector | Ecommerce |
The Saudi Arabia Gifts Novelty and Souvenirs Market report thoroughly covers the market by product and distribution channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
Saudi Arabia's land gifts and novelties and souvenirs grow incrementally each year, mainly motivated due to the country's tourism and cultural relevance of gifting. Increased overseas people visit Saudi Arabia as a direct result of initiatives such as Vision 2030 and religious tourism to Mecca and Medina, which will eventually increase the demand for more peculiarly and culturally related items. Traditionally, items such as handicrafts, Islamic art, customized keepsakes, and luxury gifts are all attractive items to the market.
The Saudi Arabia Gifts Novelty and Souvenirs Market is anticipated to grow at a CAGR of 8.4% during the forecast period 2025-2031. The Saudi Arabia novelty, gifts, and souvenirs market consists of several drivers. Firstly, the stable flow of pilgrims for religious purposes undertaking Hajj and Umrah creates consistent demand for spiritually meaningful and locally relevant keepsakes. Secondly, the government encouragement of tourism diversification through the Vision 2030 initiative further fueled consumer enthusiasm for locally crafted goods and craftsmanship, driving market growth. The growth of e-commerce and online marketplaces has also greatly increased accessibility and coverage, enabling companies to reach a wider audience both locally and globally, leading to the Saudi Arabia Gifts Novelty and Souvenirs Market growth. However, the market also faces several challenges. Intense competition among local artisans and international vendors often puts pressure on pricing and profit margins. Furthermore, maintaining authenticity and cultural relevance while scaling production can be a difficult balance for manufacturers and sellers. Logistical hurdles, such as shipping and distribution concerns, particularly for international buyers, can also pose barriers to market growth.
The Saudi Arabia gifts, novelty, and souvenirs market is evolving rapidly, driven by a combination of rising tourism and cultural awareness. The government’s focus on promoting the country as a global destination through initiatives like Vision 2030 has increased demand for locally inspired souvenirs and unique gift items. This has encouraged manufacturers to incorporate traditional Saudi designs and motifs in their products to appeal to tourists and locals alike.
The growing market presents numerous investment opportunities across different segments. Entrepreneurs and investors can capitalize on the demand for customized and culturally authentic products that cater to both domestic consumers and international visitors. Expanding online retail platforms or developing partnerships with established e-commerce players can tap into the booming digital marketplace. Furthermore, collaborating with artisans to offer high-quality, handcrafted items can boost the appeal of products while supporting local craftsmanship.
The gifts, novelty, and souvenirs market in Saudi Arabia is highly competitive, with several notable players contributing to its growth. Key companies such as Saudi Gifts, Desert Designs, and Arabian Souvenirs & Crafts have established themselves by offering unique products that capture the cultural and traditional essence of Saudi Arabia.
Government regulations play a vital role in shaping the dynamics of the gifts, novelty, and souvenirs market in Saudi Arabia. Authorities have implemented strict guidelines around the materials and designs used in products to ensure cultural sensitivity and authenticity. Furthermore, initiatives such as Vision 2030 have introduced support for local artisans and encouraged sustainable practices within the market. Taxes, import-export regulations, and policies related to intellectual property rights also play a crucial role in facilitating a fair and transparent marketplace.
The future of the Saudi Arabia gifts, novelty, and souvenirs market looks promising, with significant growth anticipated over the next decade. Increased tourism flows, driven by the Kingdom’s focus on promoting cultural heritage sites and new domestic attractions, are expected to boost demand. Technological advancements, such as the use of e-commerce platforms and digital payment solutions, will further expand the market’s reach, enabling businesses to capture a larger customer base.
E-commerce has revolutionized the gifts and souvenirs market in Saudi Arabia by breaking geographical barriers and enabling consumers to access a wider range of products with ease. Online platforms have facilitated convenience, allowing consumers to shop anytime and from anywhere, which has significantly boosted sales. Small and medium-sized enterprises (SMEs) in the market have particularly benefited from this trend, as online channels offer affordable options to reach a larger customer base.
Sustainability has emerged as a pivotal factor influencing consumer preferences in the Saudi Arabia gifts and souvenirs sector. Increasing awareness about environmental issues has driven demand for eco-friendly and ethically produced products. Consumers are now more inclined to choose items made from sustainable materials, such as bamboo, recycled paper, or organic fabrics, reflecting their commitment to reducing environmental impact.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ashutosh, Senior Research Analyst at 6Wresearch, seasonal decorations appear to be leading due to the country's growing interest in celebrating holidays, special occasions, and national events. This category thrives as festive decorations are increasingly sought after for both personal use and public celebrations.
The online distribution channel is currently dominating the Saudi Arabia gifts, novelty, and souvenirs market. With the convenience of e-commerce, consumers increasingly prefer shopping online for a wider selection, better deals, and doorstep delivery.
The Market report covers a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Gifts Novelty and Souvenirs Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Gifts Novelty and Souvenirs Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Gifts Novelty and Souvenirs Market - Industry Life Cycle |
3.4 Saudi Arabia Gifts Novelty and Souvenirs Market - Porter's Five Forces |
3.5 Saudi Arabia Gifts Novelty and Souvenirs Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Saudi Arabia Gifts Novelty and Souvenirs Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Saudi Arabia Gifts Novelty and Souvenirs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Saudi Arabia Gifts Novelty and Souvenirs Market Trends |
6 Saudi Arabia Gifts Novelty and Souvenirs Market, By Types |
6.1 Saudi Arabia Gifts Novelty and Souvenirs Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Gifts Novelty and Souvenirs Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Saudi Arabia Gifts Novelty and Souvenirs Market Revenues & Volume, By Souvenirs and Novelty Items, 2021-2031F |
6.1.4 Saudi Arabia Gifts Novelty and Souvenirs Market Revenues & Volume, By Seasonal Decorations, 2021-2031F |
6.1.5 Saudi Arabia Gifts Novelty and Souvenirs Market Revenues & Volume, By Greeting Cards, 2021-2031F |
6.1.6 Saudi Arabia Gifts Novelty and Souvenirs Market Revenues & Volume, By Other Gift Items, 2021-2031F |
6.2 Saudi Arabia Gifts Novelty and Souvenirs Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Gifts Novelty and Souvenirs Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 Saudi Arabia Gifts Novelty and Souvenirs Market Revenues & Volume, By Online, 2021-2031F |
7 Saudi Arabia Gifts Novelty and Souvenirs Market Import-Export Trade Statistics |
7.1 Saudi Arabia Gifts Novelty and Souvenirs Market Export to Major Countries |
7.2 Saudi Arabia Gifts Novelty and Souvenirs Market Imports from Major Countries |
8 Saudi Arabia Gifts Novelty and Souvenirs Market Key Performance Indicators |
9 Saudi Arabia Gifts Novelty and Souvenirs Market - Opportunity Assessment |
9.1 Saudi Arabia Gifts Novelty and Souvenirs Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Saudi Arabia Gifts Novelty and Souvenirs Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Saudi Arabia Gifts Novelty and Souvenirs Market - Competitive Landscape |
10.1 Saudi Arabia Gifts Novelty and Souvenirs Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Gifts Novelty and Souvenirs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |