Market Forecast By Type (Product, Services), By Product Type (Shampoo, Hair Color, Conditioner, Hair Styling Product, Hair Oil, Hair Spray, Hair Gel, Others), By Distribution Channel (Online Stores, Hypermarkets, Direct Selling) and Competitive landscape
| Product Code: ETC003558 | Publication Date: Aug 2020 | Updated Date: Dec 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Saudi Arabia hair care market, the import trend exhibited significant growth from 2023 to 2024, with a growth rate of 29.83%. The compound annual growth rate (CAGR) for imports between 2020 and 2024 stood at 20.24%. This surge in imports can be attributed to a notable shift in consumer demand towards premium hair care products, indicating a strong market recovery post-pandemic.
| Report Name | Saudi Arabia Hair Care Market |
| Forecast period | 2026-2032 |
| CAGR | 6.3% |
| Growing Sector | Scalp-Health Treatments |
Saudi Arabia hair care market has witnessed steady growth in recent years driven by rising consumer awareness regarding personal grooming and wellness. Increasing preference for premium and specialized hair care products, along with a surge in demand for solutions addressing hair fall, dryness, and scalp-related concerns due to the region’s harsh climatic conditions, has propelled market expansion. Additionally, the growing influence of beauty trends, social media, and international brands has further contributed to the rising adoption of shampoos, conditioners, serums, oils, and professional salon treatments. Urbanization, increasing disposable incomes, and the expanding young population continue to push the demand for innovative and high-quality hair care products in the Saudi Arabian market.
According to 6Wresearch internal database and industry insights, the Saudi Arabia Hair Care Market is expected to grow at a CAGR of 6.3% during the forecast period (2026-2032). The government’s emphasis on improving retail infrastructure, promoting local manufacturing, and supporting the cosmetic and personal care industry through regulatory reforms has encouraged wider market participation. As hair care products are heavily used across households, professional salons, and grooming centers, such initiatives are likely to support rising consumption in the country. Furthermore, the increasing penetration of online beauty platforms and e-commerce channels has made premium and niche hair care brands more accessible to consumers across Saudi Arabia.
Additionally, the rising influence of Western beauty standards and the growing popularity of natural, organic, and chemical-free hair formulations are shaping new consumer preferences. Hair concerns triggered by extreme temperatures, high salinity, and prolonged exposure to sunlight have led to heightened demand for specialized products such as anti-hair fall shampoos, moisturizing masks, and scalp-care treatments. Moreover, an expanding expat population, increased marketing by global brands, and a booming salon industry are expected to continue driving significant opportunities in the Saudi Arabia hair care market.
The report provides a detailed analysis of the following market segments:
| Table of Contents |
| 1. Executive Summary |
| 2. Introduction |
| 2.1. Key Highlights of the Report |
| 2.2. Report Description |
| 2.3. Market Scope & Segmentation |
| 2.4. Research Methodology |
| 2.5. Assumptions |
| 3. Saudi Arabia Hair Care Market Overview |
| 3.1. Saudi Arabia Country Macro Economic Indicators |
| 3.2. Saudi Arabia Hair Care Market Revenues & Volume, 2022 & 2032F |
| 3.3. Saudi Arabia Hair Care Market - Industry Life Cycle |
| 3.4. Saudi Arabia Hair Care Market - Porter's Five Forces |
| 3.5. Saudi Arabia Hair Care Market Revenues & Volume Share, By Type, 2022 & 2032F |
| 3.6. Saudi Arabia Hair Care Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
| 3.7. Saudi Arabia Hair Care Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4. Saudi Arabia Hair Care Market Dynamics |
| 4.1. Impact Analysis |
| 4.2. Market Drivers |
| 4.2.1 Increasing disposable income and changing lifestyle trends leading to higher spending on personal care products. |
| 4.2.2 Growing awareness about hair care products and their benefits among the Saudi Arabian population. |
| 4.2.3 Expansion of the beauty and wellness industry in Saudi Arabia. |
| 4.2.4 Demand for specialized and premium hair care products. |
| 4.2.5 Influence of social media and digital platforms on promoting hair care products. |
| 4.3. Market Restraints |
| 4.3.1 Economic instability and fluctuations affecting consumer spending on non-essential products like hair care. |
| 4.3.2 High competition among hair care brands leading to pricing pressures. |
| 4.3.3 Cultural and religious factors influencing the acceptance of certain hair care products. |
| 4.3.4 Regulatory challenges and compliance requirements in the Saudi Arabian market. |
| 4.3.5 Limited availability of certain advanced hair care products in the market. |
| 5. Saudi Arabia Hair Care Market Trends |
| 6. Saudi Arabia Hair Care Market, By Types |
| 6.1. Saudi Arabia Hair Care Market, By Type |
| 6.1.1 Overview and Analysis |
| 6.2.2. Saudi Arabia Hair Care Market Revenues & Volume, By Type, 2022-2032F |
| 6.2.3. Saudi Arabia Hair Care Market Revenues & Volume, By Product, 2022-2032F |
| 6.2.4. Saudi Arabia Hair Care Market Revenues & Volume, By Services, 2022-2032F |
| 6.2. Saudi Arabia Hair Care Market, By Product Type |
| 6.2.1. Overview and Analysis |
| 6.2.2. Saudi Arabia Hair Care Market Revenues & Volume, By Shampoo, 2022-2032F |
| 6.2.3. Saudi Arabia Hair Care Market Revenues & Volume, By Hair Colour, 2022-2032F |
| 6.2.4. Saudi Arabia Hair Care Market Revenues & Volume, By Conditioner, 2022-2032F |
| 6.2.5. Saudi Arabia Hair Care Market Revenues & Volume, By Hair Styling Product, 2022-2032F |
| 6.2.6. Saudi Arabia Hair Care Market Revenues & Volume, By Hair Oil, 2022-2032F |
| 6.2.7. Saudi Arabia Hair Care Market Revenues & Volume, By Hair Spray, 2022-2032F |
| 6.2.8. Saudi Arabia Hair Care Market Revenues & Volume, By Others, 2022-2032F |
| 6.2.9. Saudi Arabia Hair Care Market Revenues & Volume, By Others, 2022-2032F |
| 6.3. Saudi Arabia Hair Care Market, By Distribution Channel |
| 6.3.1. Overview and Analysis |
| 6.3.2. Saudi Arabia Hair Care Market Revenues & Volume, By Online Stores, 2022-2032F |
| 6.3.3 Saudi Arabia Hair Care Market Revenues & Volume, By Hypermarkets, 2022-2032F |
| 6.3.4. Saudi Arabia Hair Care Market Revenues & Volume, By Direct Selling, 2022-2032F |
| 7. Saudi Arabia Hair Care Market Import-Export Trade Statistics |
| 7.1. Saudi Arabia Hair Care Market Export to Major Countries |
| 7.2. Saudi Arabia Hair Care Market Imports from Major Countries |
| 8. Saudi Arabia Hair Care Market Key Performance Indicators |
| 8.1 Social media engagement rate for hair care brands in Saudi Arabia. |
| 8.2 Number of new product launches and innovations in the Saudi Arabian hair care market. |
| 8.3 Growth in the number of professional salons and beauty outlets offering hair care services in Saudi Arabia. |
| 8.4 Consumer sentiment and perception towards hair care products through surveys and feedback. |
| 8.5 Adoption rate of natural and organic hair care products in the Saudi Arabian market. |
| 9. Saudi Arabia Hair Care Market - Opportunity Assessment |
| 9.1. Saudi Arabia Hair Care Market Opportunity Assessment, By Type, 2022 & 2032F |
| 9.2. Saudi Arabia Hair Care Market Opportunity Assessment, By Product Type, 2022 & 2032F |
| 9.3. Saudi Arabia Hair Care Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10. Saudi Arabia Hair Care Market - Competitive Landscape |
| 10.1. Saudi Arabia Hair Care Market Revenue Share, By Companies, 2025 |
| 10.2. Saudi Arabia Hair Care Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11. Company Profiles |
| 12. Recommendations |
| 13. Disclaimer |