Product Code: ETC4380580 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The mobile advertising market in Saudi Arabia is rapidly evolving, aligning with the increasing penetration of smartphones and mobile internet usage. Advertisers are leveraging this platform to reach a broader audience, presenting opportunities for targeted advertising and brand engagement.
The mobile market in Saudi Arabia is experiencing robust growth due to multiple factors. With a rapidly growing population and increasing smartphone penetration, Saudi Arabia represents a lucrative market for mobile services. The government`s initiatives to boost digitalization and smart city projects have further accelerated the adoption of mobile technologies. Additionally, the demand for high-speed mobile internet, innovative mobile applications, and evolving consumer preferences are driving telecom operators in Saudi Arabia to invest in enhancing their mobile networks and services. The ongoing 5G deployment and the anticipated advancements in mobile technologies are set to revolutionize the mobile market in Saudi Arabia, offering enhanced connectivity and a wide array of mobile services to cater to diverse consumer needs.
The challenges include ensuring that mobile market in Saudi Arabiaing campaigns are effectively targeted and not seen as intrusive, addressing privacy concerns, and keeping up with rapidly evolving mobile technologies and platforms.
The COVID-19 pandemic influenced the mobile advertising market as consumer behavior and spending patterns shifted. With people spending more time on mobile devices, advertisers adjusted their strategies to reach a broader online audience. The crisis underscored the importance of mobile advertising in connecting with consumers in the digital landscape.
The Saudi Arabia Mobile Marketing market sees active participation from companies like Airship (formerly Urban Airship), Leanplum, and Localytics. These key players provide mobile marketing solutions that enable businesses to engage with mobile users effectively, driving customer engagement and brand loyalty.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Mobile Marketing Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Mobile Marketing Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Mobile Marketing Market - Industry Life Cycle |
3.4 Saudi Arabia Mobile Marketing Market - Porter's Five Forces |
3.5 Saudi Arabia Mobile Marketing Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Saudi Arabia Mobile Marketing Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.7 Saudi Arabia Mobile Marketing Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
3.8 Saudi Arabia Mobile Marketing Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Saudi Arabia Mobile Marketing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Saudi Arabia Mobile Marketing Market Trends |
6 Saudi Arabia Mobile Marketing Market, By Types |
6.1 Saudi Arabia Mobile Marketing Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Component, 2021-2031F |
6.1.3 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Platform , 2021-2031F |
6.1.4 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Services, 2021-2031F |
6.2 Saudi Arabia Mobile Marketing Market, By Organization Size |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Mobile Marketing Market Revenues & Volume, By SMES, 2021-2031F |
6.2.3 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.3 Saudi Arabia Mobile Marketing Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.3.3 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Travel and Logistics, 2021-2031F |
6.3.4 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Automotive, 2021-2031F |
6.3.5 Saudi Arabia Mobile Marketing Market Revenues & Volume, By BFSI, 2021-2031F |
6.3.6 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Telecom and IT, 2021-2031F |
6.3.7 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.8 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Others (includes energy, education, real estate, and utilities and power), 2021-2031F |
6.3.9 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Others (includes energy, education, real estate, and utilities and power), 2021-2031F |
6.4 Saudi Arabia Mobile Marketing Market, By Channel |
6.4.1 Overview and Analysis |
6.4.2 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Messaging, 2021-2031F |
6.4.3 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Push notification, 2021-2031F |
6.4.4 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Mobile Emails, 2021-2031F |
6.4.5 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Quick Response (QR) Code, 2021-2031F |
6.4.6 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Location-based Marketing, 2021-2031F |
6.4.7 Saudi Arabia Mobile Marketing Market Revenues & Volume, By In-app Messages, 2021-2031F |
6.4.8 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Others, 2021-2031F |
6.4.9 Saudi Arabia Mobile Marketing Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Mobile Marketing Market Import-Export Trade Statistics |
7.1 Saudi Arabia Mobile Marketing Market Export to Major Countries |
7.2 Saudi Arabia Mobile Marketing Market Imports from Major Countries |
8 Saudi Arabia Mobile Marketing Market Key Performance Indicators |
9 Saudi Arabia Mobile Marketing Market - Opportunity Assessment |
9.1 Saudi Arabia Mobile Marketing Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Saudi Arabia Mobile Marketing Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
9.3 Saudi Arabia Mobile Marketing Market Opportunity Assessment, By Vertical, 2021 & 2031F |
9.4 Saudi Arabia Mobile Marketing Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Saudi Arabia Mobile Marketing Market - Competitive Landscape |
10.1 Saudi Arabia Mobile Marketing Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Mobile Marketing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |