| Product Code: ETC4383160 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The MVAS market in Saudi Arabia adds value to mobile communication by offering innovative and personalized services beyond traditional voice and messaging. It includes services like mobile banking, entertainment, and utility-based applications, enhancing the overall mobile user experience.
The Saudi Arabia Mobile Value Added Services (MVAS) Market is witnessing significant growth as telecom operators and content providers offer a wide range of innovative services to enrich the mobile user experience. MVAS includes services like mobile payments, entertainment, and location-based services. The market`s expansion is propelled by the increasing smartphone penetration, the demand for convenience and personalized services, and the government`s support for digital transformation, making MVAS a critical element in the Kingdom`s mobile ecosystem.
The challenges include developing innovative and relevant MVAS offerings, ensuring compatibility across various mobile platforms, and adapting to evolving consumer preferences and technology trends.
The COVID-19 pandemic accelerated the adoption of MVAS in Saudi Arabia as businesses sought to enhance their mobile services and customer experiences. With increased digital interactions, the demand for MVAS such as mobile payments and content services surged. The crisis emphasized the role of MVAS in enriching mobile offerings.
Prominent telecom operators like STC, Mobily, and Zain are key players in the Saudi Arabia Mobile Value-Added Services (MVAS) market. They offer a wide range of MVAS, including mobile content, entertainment, and utility services, enhancing the mobile experience for subscribers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Mobile Value Added Services (MVAS) Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Mobile Value Added Services (MVAS) Market - Industry Life Cycle |
3.4 Saudi Arabia Mobile Value Added Services (MVAS) Market - Porter's Five Forces |
3.5 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F |
3.6 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Saudi Arabia Mobile Value Added Services (MVAS) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Saudi Arabia |
4.2.2 Growing demand for mobile entertainment and content services |
4.2.3 Technological advancements in mobile networks and devices |
4.3 Market Restraints |
4.3.1 Regulatory challenges and restrictions in the mobile value added services market |
4.3.2 Security and privacy concerns among consumers |
4.3.3 Competition from over-the-top (OTT) services |
5 Saudi Arabia Mobile Value Added Services (MVAS) Market Trends |
6 Saudi Arabia Mobile Value Added Services (MVAS) Market, By Types |
6.1 Saudi Arabia Mobile Value Added Services (MVAS) Market, By Solution |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021-2031F |
6.1.3 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021-2031F |
6.1.4 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021-2031F |
6.1.5 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021-2031F |
6.1.6 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021-2031F |
6.1.7 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021-2031F |
6.1.8 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021-2031F |
6.2 Saudi Arabia Mobile Value Added Services (MVAS) Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021-2031F |
6.2.3 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021-2031F |
6.3 Saudi Arabia Mobile Value Added Services (MVAS) Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021-2031F |
6.3.3 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.4 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.5 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021-2031F |
6.3.6 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021-2031F |
6.3.7 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021-2031F |
6.3.8 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F |
6.3.9 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics |
7.1 Saudi Arabia Mobile Value Added Services (MVAS) Market Export to Major Countries |
7.2 Saudi Arabia Mobile Value Added Services (MVAS) Market Imports from Major Countries |
8 Saudi Arabia Mobile Value Added Services (MVAS) Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for mobile value added services |
8.2 Subscriber engagement metrics such as daily active users (DAU) and monthly active users (MAU) |
8.3 Customer satisfaction scores for mobile value added services |
9 Saudi Arabia Mobile Value Added Services (MVAS) Market - Opportunity Assessment |
9.1 Saudi Arabia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F |
9.2 Saudi Arabia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 Saudi Arabia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Saudi Arabia Mobile Value Added Services (MVAS) Market - Competitive Landscape |
10.1 Saudi Arabia Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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