Product Code: ETC036659 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Saudi Arabia television market is projected to witness a CAGR of 5.82% during the forecast period (2025-2031). The surge in disposable income, along with an increase in government initiatives for enhancing digital infrastructure in the country are some of the major factors driving the growth of this market. Furthermore, advancement in technology and growing demand for high-quality viewing experience are further augmenting the growth of this market.
The rise in disposable income has enabled citizens to buy consumer electronics like televisions at a higher rate than ever before. This has resulted in increased spending on television sets by consumers and helped boost sales across various regions. Additionally, due to increasing competition among vendors, prices have become more affordable which has led to an increase in demand from consumers as well as provided them with greater product selection options leading to considerable revenue generation opportunities for manufacturers operating within this industry segment. Several governments have implemented schemes such as ??Digital India?? and ??Smart City Mission?? aimed towards improving digital infrastructure especially for rural areas where internet access is not widespread yet enabling users from these regions also adopt services like online streaming platforms or IPTVs which can be accessed directly through a Smart TV set thereby boosting their ability to view different content over internet connections rather than relying on cable or satellite connections only thus fuelling demand for Smart TVs significantly within these regions stimulating overall industry development trends positively.
Despite consumer incomes increasing steadily over past few years , price sensitivity remains one key factor hindering adoption rates across several countries including Saudi Arabia since people usually prefer purchasing economical options instead so seeking out models catering specifically their budget requirements often causing pricing related issues between vendors & customers adversely impacting total revenues generated through domestic sales channels negatively.
Due to the outbreak of Covid-19 pandemic, there have been restrictions on production activities across countries resulting in disruption in supply chain as well as decline in sales due to global economic slowdown. This has led some major players such as Samsung Electronics Co., Ltd., LG Electronics Inc, Hisense Co., Ltd., Panasonic Corporation and Skyworth Digital Holdings Limited refrain from launching new products or entering new markets over the short term period until 2025 when situation starts stabilizing globally.
Samsung Electronics Co., Ltd., LG Electronics Inc, Hisense Co., Ltd., Panasonic Corporation, and Skyworth Digital Holdings Limited are some players operating in the market in Saudi Arabia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Television Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Television Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Television Market - Industry Life Cycle |
3.4 Saudi Arabia Television Market - Porter's Five Forces |
3.5 Saudi Arabia Television Market Revenues & Volume Share, By Resolution, 2021 & 2031F |
3.6 Saudi Arabia Television Market Revenues & Volume Share, By Types, 2021 & 2031F |
4 Saudi Arabia Television Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Saudi Arabia leading to higher spending on entertainment products like televisions. |
4.2.2 Growth of digital media platforms and streaming services driving demand for smart TVs and advanced television technologies. |
4.2.3 Government initiatives to boost the media and entertainment sector in Saudi Arabia, leading to investments in television production and broadcasting infrastructure. |
4.3 Market Restraints |
4.3.1 Economic fluctuations and uncertainties impacting consumer purchasing power and affecting the demand for televisions. |
4.3.2 Intense competition among television manufacturers and brands leading to price wars and pressure on profit margins. |
4.3.3 Technological advancements and changing consumer preferences leading to a shorter product lifecycle for televisions, requiring constant innovation and upgrades. |
5 Saudi Arabia Television Market Trends |
6 Saudi Arabia Television Market, By Types |
6.1 Saudi Arabia Television Market, By Resolution |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Television Market Revenues & Volume, By Resolution, 2021-2031F |
6.1.3 Saudi Arabia Television Market Revenues & Volume, By LCD TVs, 2021-2031F |
6.1.4 Saudi Arabia Television Market Revenues & Volume, By OLED TVs, 2021-2031F |
6.2 Saudi Arabia Television Market, By Types |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Television Market Revenues & Volume, By 2D TVs, 2021-2031F |
6.2.3 Saudi Arabia Television Market Revenues & Volume, By 3D TVs, 2021-2031F |
7 Saudi Arabia Television Market Import-Export Trade Statistics |
7.1 Saudi Arabia Television Market Export to Major Countries |
7.2 Saudi Arabia Television Market Imports from Major Countries |
8 Saudi Arabia Television Market Key Performance Indicators |
8.1 Household penetration of smart TVs in Saudi Arabia. |
8.2 Average time spent watching television per day per individual in Saudi Arabia. |
8.3 Adoption rate of 4K and OLED TVs in the Saudi Arabian market. |
9 Saudi Arabia Television Market - Opportunity Assessment |
9.1 Saudi Arabia Television Market Opportunity Assessment, By Resolution, 2021 & 2031F |
9.2 Saudi Arabia Television Market Opportunity Assessment, By Types, 2021 & 2031F |
10 Saudi Arabia Television Market - Competitive Landscape |
10.1 Saudi Arabia Television Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Television Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |