Product Code: ETC410735 | Publication Date: Oct 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Saudi Arabia Turkey Meat Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 9.10% in 2025, the market peaks at 13.28% in 2028, and settles at 12.60% by 2029.
The Saudi Arabia turkey meat market has seen gradual growth as turkey meat gains popularity among consumers seeking alternative protein sources. Turkey meat is considered lean and protein-rich, aligning with the growing health-consciousness among consumers. While poultry consumption in general is high in the region, turkey meat has carved out a niche due to its unique flavor and nutritional profile. However, challenges related to production costs and consumer preferences may impact the pace of market expansion.
In the Saudi Arabia turkey meat market, changing dietary preferences, urbanization, and increased consumer exposure to international cuisines are driving the demand for turkey meat as an alternative protein source. The rising interest in diverse and healthier food options is boosting the consumption of turkey meat products.
The Saudi Arabia turkey meat market faces several challenges in its efforts to establish a strong presence. One of the primary challenges is the cultural preference for other meats like chicken, beef, and lamb. Turkey meat is not as ingrained in the culinary culture, and there might be resistance in incorporating it into traditional dishes. Moreover, consumer awareness and education about the nutritional benefits of turkey meat compared to other meats are crucial. This requires effective marketing campaigns and initiatives to inform consumers about the lean protein content and health advantages. Additionally, ensuring a consistent supply of high-quality turkey meat, addressing processing and distribution challenges, and managing pricing to compete with established meat options are significant hurdles for the growth of the Saudi Arabia turkey meat market.
The turkey meat market in Saudi Arabia experienced challenges during the COVID-19 pandemic, particularly in terms of reduced demand from the hospitality and foodservice sectors. With restrictions on gatherings and events, the demand for turkey meat during festive occasions and celebrations saw a decline. The closure of restaurants and reduced tourism further affected the market. However, as consumers shifted toward home cooking and small-scale celebrations, there was a shift in demand from foodservice to retail. The market started recovering as consumer behavior adapted and the food industry found innovative ways to reach customers.
The key players in the Saudi Arabia turkey meat market are major food and beverage companies, retailers, distributors, suppliers, processors, and wholesalers. Some of the leading names include Almarai Company Ltd., Sadia SA, Fakieh Poultry Farms Co., National Agricultural Development Co. (NADEC), Al Buhaira Poultry Farms Co., Lina Food Industries Ltd., et al. These companies offer a wide range of poultry products such as whole turkeys and parts including wings, breasts and legs to meet consumer demands. Moreover, they also provide an array of value-added products that appeal to consumers` taste buds such as marinated meats with different flavors like herbs or sauces.