| Product Code: ETC9211735 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Serbia`s kiwi fruit market witnessed a decline in imports from 2023 to 2024, with a growth rate of -8.13%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at -2.69%. This negative trend could be attributed to fluctuating demand dynamics or shifts in trade policies affecting import volumes.
The kiwi fruit market in Serbia has been experiencing growth in recent years due to increasing consumer awareness of the fruit`s health benefits and its popularity as a versatile ingredient in various dishes. The demand for kiwi fruit is driven by its high nutritional value, including being rich in vitamin C, fiber, and antioxidants. Local production is gradually expanding to meet the growing demand, with kiwi orchards being established in regions with suitable climatic conditions. The market is also influenced by import trends, with New Zealand being a major supplier of kiwi fruit to Serbia. The marketing strategies of key players in the market focus on highlighting the freshness, quality, and taste of kiwi fruit to attract and retain customers. Overall, the Serbia kiwi fruit market shows promising growth potential with opportunities for further expansion and diversification.
The Serbia Kiwi Fruit Market is experiencing growth due to increasing consumer awareness of the health benefits associated with kiwi fruits. There is a rising demand for exotic fruits like kiwi in the Serbian market, driven by the growing interest in healthy eating habits and lifestyle choices. Opportunities exist for kiwi fruit producers to expand their cultivation areas and invest in modern farming techniques to increase yields and improve fruit quality. Additionally, there is potential for market expansion through export opportunities to neighboring countries within the region and beyond. Collaborating with retailers and wholesalers to promote kiwi fruits as a versatile and nutritious ingredient in various culinary applications could further drive market growth in Serbia.
In the Serbia Kiwi Fruit Market, some of the key challenges include limited awareness and consumption of kiwi fruit among the local population, which may result in lower demand. Additionally, there may be issues related to the availability of high-quality kiwi fruit due to factors such as climate conditions and farming practices. Distribution and logistics challenges could also impact the market, leading to difficulties in reaching consumers effectively. Furthermore, competition from other fruits and imported kiwi fruit could pose a threat to local producers. To overcome these challenges, efforts to increase consumer awareness, improve farming techniques for better quality produce, enhance distribution networks, and differentiate the local kiwi fruit offerings may be necessary for the development and growth of the Serbia Kiwi Fruit Market.
The Serbia Kiwi Fruit Market is primarily driven by increasing consumer awareness of the health benefits associated with kiwi fruit consumption, such as high vitamin C content, antioxidants, and fiber. Additionally, the growing trend of healthy eating and lifestyle choices among the Serbian population is fueling the demand for kiwi fruit. The availability of kiwi fruit throughout the year due to imports and domestic production is also a key driver, ensuring a steady supply to meet the increasing demand. Furthermore, marketing efforts by key players in the market to promote kiwi fruit as a versatile and nutritious fruit option are contributing to its popularity among consumers. Overall, these factors are driving the growth of the Serbia Kiwi Fruit Market.
The Serbian government has implemented several policies to support the kiwi fruit market in the country. These policies include providing financial support and incentives to kiwi fruit farmers, promoting sustainable agricultural practices, and investing in research and development to improve kiwi fruit cultivation techniques. Additionally, the government has focused on expanding export opportunities for Serbian kiwi fruit growers by negotiating trade agreements and participating in international trade fairs. These policies aim to boost the competitiveness of the Serbian kiwi fruit market, increase production levels, and enhance the overall quality of kiwi fruit produced in the country.
The Serbia Kiwi Fruit Market shows promising growth potential in the coming years due to increasing consumer awareness of the health benefits of kiwi fruit. With a growing trend towards healthy eating and a preference for exotic fruits, the demand for kiwi fruit is expected to rise steadily. Additionally, Serbia`s favorable climate conditions for kiwi cultivation and the government`s support for agricultural development further contribute to a positive outlook for the market. As a result, we anticipate an expansion in kiwi fruit production and exports from Serbia, as well as potential opportunities for investment and market growth in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Serbia Kiwi Fruit Market Overview |
3.1 Serbia Country Macro Economic Indicators |
3.2 Serbia Kiwi Fruit Market Revenues & Volume, 2021 & 2031F |
3.3 Serbia Kiwi Fruit Market - Industry Life Cycle |
3.4 Serbia Kiwi Fruit Market - Porter's Five Forces |
3.5 Serbia Kiwi Fruit Market Revenues & Volume Share, By Consumption, 2021 & 2031F |
3.6 Serbia Kiwi Fruit Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Serbia Kiwi Fruit Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Serbia Kiwi Fruit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of kiwi fruit |
4.2.2 Growing demand for exotic fruits in the Serbian market |
4.2.3 Favorable climatic conditions for kiwi fruit cultivation in Serbia |
4.3 Market Restraints |
4.3.1 Seasonal nature of kiwi fruit production affecting supply stability |
4.3.2 Competition from other exotic fruits in the market |
5 Serbia Kiwi Fruit Market Trends |
6 Serbia Kiwi Fruit Market, By Types |
6.1 Serbia Kiwi Fruit Market, By Consumption |
6.1.1 Overview and Analysis |
6.1.2 Serbia Kiwi Fruit Market Revenues & Volume, By Consumption, 2021- 2031F |
6.1.3 Serbia Kiwi Fruit Market Revenues & Volume, By Direct Consumption, 2021- 2031F |
6.1.4 Serbia Kiwi Fruit Market Revenues & Volume, By Jams, 2021- 2031F |
6.1.5 Serbia Kiwi Fruit Market Revenues & Volume, By Sauce, 2021- 2031F |
6.1.6 Serbia Kiwi Fruit Market Revenues & Volume, By Ice cream, 2021- 2031F |
6.1.7 Serbia Kiwi Fruit Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Serbia Kiwi Fruit Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Serbia Kiwi Fruit Market Revenues & Volume, By Food & Beverages, 2021- 2031F |
6.2.3 Serbia Kiwi Fruit Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.3 Serbia Kiwi Fruit Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Serbia Kiwi Fruit Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 Serbia Kiwi Fruit Market Revenues & Volume, By Online, 2021- 2031F |
7 Serbia Kiwi Fruit Market Import-Export Trade Statistics |
7.1 Serbia Kiwi Fruit Market Export to Major Countries |
7.2 Serbia Kiwi Fruit Market Imports from Major Countries |
8 Serbia Kiwi Fruit Market Key Performance Indicators |
8.1 Average price per kilogram of kiwi fruit in the Serbian market |
8.2 Percentage of agricultural land dedicated to kiwi fruit cultivation in Serbia |
8.3 Consumer awareness levels regarding the nutritional benefits of kiwi fruit |
9 Serbia Kiwi Fruit Market - Opportunity Assessment |
9.1 Serbia Kiwi Fruit Market Opportunity Assessment, By Consumption, 2021 & 2031F |
9.2 Serbia Kiwi Fruit Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Serbia Kiwi Fruit Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Serbia Kiwi Fruit Market - Competitive Landscape |
10.1 Serbia Kiwi Fruit Market Revenue Share, By Companies, 2024 |
10.2 Serbia Kiwi Fruit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |