| Product Code: ETC178426 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Singapore Brown Rice Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 6.13% in 2027, following an initial rate of 5.95%, before easing to 5.09% at the end of the period.

The Brown Rice market in Singapore is projected to grow at a growing growth rate of 6.13% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

Brown rice is perceived as a healthier alternative to white rice due to its higher fiber content and lower glycemic index. In Singapore, the market for brown rice has been steadily growing as consumers become more health-conscious and seek to incorporate better dietary choices into their meals. Brown rice is commonly available in supermarkets and is also served in restaurants as part of the growing demand for healthier dining options. Manufacturers have responded by offering a variety of brown rice products, including rice cakes, noodles, and ready-to-eat meals. This diversification is likely to continue as the market for brown rice expands. Overall, the future of the brown rice market in Singapore looks promising as health-conscious consumers continue to drive demand.
The Singapore brown rice market is expanding as consumers become more health-conscious and seek whole-grain alternatives to white rice. Brown rice, with its higher fiber content and added nutritional benefits, is gaining popularity as a staple food. The market is further driven by the growing awareness of the glycemic index and its impact on blood sugar levels, making brown rice a preferred choice for individuals with dietary restrictions. The market`s growth potential lies in product diversification, including brown rice-based snacks, ready-to-eat meals, and innovative packaging to cater to the convenience-seeking consumer.
Despite its health benefits and nutritional value, the brown rice market in Singapore faces challenges such as consumer preference for white rice and the perception that brown rice has a less appealing taste and texture. Changing these perceptions and encouraging consumers to embrace brown rice as a healthier option requires concerted efforts from producers, retailers, and the government to promote its benefits and versatility in various cuisines.
The Singapore brown rice market encountered mixed effects during the COVID-19 pandemic. On one hand, the increased focus on health and nutrition during the pandemic led to a surge in demand for healthier food options, including brown rice. However, supply chain disruptions and logistical challenges affected the availability and distribution of brown rice. Going forward, the market is expected to recover as supply chains stabilize, and consumers continue to prioritize healthier food choices.
Health-conscious consumers seeking whole grain options have driven the demand for brown rice in Singapore. Key players in this market include "Brown Delights," offering a variety of brown rice products, and "Grain Haven," which specializes in sourcing and distributing premium organic brown rice. These key players cater to consumers looking for healthier alternatives to white rice, aligning with the increasing emphasis on nutrition and wellness.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Brown Rice Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Brown Rice Market Revenues & Volume, 2020 & 2030F |
3.3 Singapore Brown Rice Market - Industry Life Cycle |
3.4 Singapore Brown Rice Market - Porter's Five Forces |
3.5 Singapore Brown Rice Market Revenues & Volume Share, By Length, 2020 & 2030F |
3.6 Singapore Brown Rice Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.7 Singapore Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Singapore Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers. |
4.2.2 Growing demand for organic and natural food products. |
4.2.3 Government initiatives promoting healthy eating habits and local food production. |
4.3 Market Restraints |
4.3.1 High production costs leading to higher prices for brown rice. |
4.3.2 Limited availability of arable land for brown rice cultivation. |
4.3.3 Strong competition from white rice and other grains in the market. |
5 Singapore Brown Rice Market Trends |
6 Singapore Brown Rice Market, By Types |
6.1 Singapore Brown Rice Market, By Length |
6.1.1 Overview and Analysis |
6.1.2 Singapore Brown Rice Market Revenues & Volume, By Length, 2020-2030F |
6.1.3 Singapore Brown Rice Market Revenues & Volume, By long, 2020-2030F |
6.1.4 Singapore Brown Rice Market Revenues & Volume, By Medium, 2020-2030F |
6.1.5 Singapore Brown Rice Market Revenues & Volume, By Short, 2020-2030F |
6.2 Singapore Brown Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Singapore Brown Rice Market Revenues & Volume, By Sweet, 2020-2030F |
6.2.3 Singapore Brown Rice Market Revenues & Volume, By Basmati, 2020-2030F |
6.3 Singapore Brown Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Singapore Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2020-2030F |
6.3.3 Singapore Brown Rice Market Revenues & Volume, By Grocery Stores, 2020-2030F |
6.3.4 Singapore Brown Rice Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.3.5 Singapore Brown Rice Market Revenues & Volume, By Online Stores, 2020-2030F |
6.3.6 Singapore Brown Rice Market Revenues & Volume, By Others, 2020-2030F |
7 Singapore Brown Rice Market Import-Export Trade Statistics |
7.1 Singapore Brown Rice Market Export to Major Countries |
7.2 Singapore Brown Rice Market Imports from Major Countries |
8 Singapore Brown Rice Market Key Performance Indicators |
8.1 Percentage growth in consumer demand for brown rice products. |
8.2 Number of new product launches and innovations in the brown rice market. |
8.3 Consumer satisfaction and loyalty towards brown rice brands. |
8.4 Increase in the number of retail outlets and distribution channels selling brown rice. |
8.5 Adoption rate of brown rice in food service establishments and restaurants. |
9 Singapore Brown Rice Market - Opportunity Assessment |
9.1 Singapore Brown Rice Market Opportunity Assessment, By Length, 2020 & 2030F |
9.2 Singapore Brown Rice Market Opportunity Assessment, By Type, 2020 & 2030F |
9.3 Singapore Brown Rice Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Singapore Brown Rice Market - Competitive Landscape |
10.1 Singapore Brown Rice Market Revenue Share, By Companies, 2023 |
10.2 Singapore Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |