Product Code: ETC332727 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The men`s personal care market in Singapore has witnessed significant growth in recent years. Men are increasingly interested in grooming and self-care, leading to the expansion of this market. Products such as skincare, shaving essentials, hair care, and fragrances specifically tailored for men are in high demand. The market is characterized by a focus on quality, branding, and product innovation to cater to the evolving preferences of male consumers.
The Singapore men`s personal care market is experiencing robust growth due to shifting cultural attitudes towards grooming and self-care among men. Traditional gender stereotypes are fading away, leading to increased acceptance and demand for men`s grooming products. Additionally, rising disposable incomes and a focus on personal appearance are driving men to invest in skincare, haircare, and grooming products. The influence of social media and the desire to maintain a youthful appearance have also contributed to the market`s growth. Manufacturers are responding to this trend by introducing specialized products, innovative packaging, and marketing campaigns targeting male consumers, further fueling the expansion of this market.
Challenges in the Singapore men`s personal care market include changing consumer preferences and the need for innovative products. Keeping up with evolving trends and demands requires continuous research and development. Cultural factors and traditional grooming practices may also influence market dynamics. Competition from global brands and the emergence of niche players adds complexity. Additionally, marketing strategies must address men`s unique skincare and grooming needs while breaking stereotypes and misconceptions.
The COVID-19 pandemic had a significant impact on the Singapore men`s personal care market. During the initial phases of the pandemic, consumer priorities shifted towards essential items, causing a temporary decline in sales of non-essential personal care products. Many men reduced their grooming routines and opted for simpler, cost-effective solutions. However, as the situation stabilized, there was a resurgence in demand for personal care products, albeit with a preference for online shopping and contactless transactions. Brands adapted by launching digital marketing campaigns and promoting hygiene-focused products, such as hand sanitizers and facial cleansers, contributing to the market`s recovery.
The Singapore men`s personal care market sees strong competition among brands like Nivea Men, Dove Men+Care, and L`Or?al Men Expert. These companies offer a wide range of grooming and personal care products tailored specifically to men`s needs. Their marketing campaigns and product innovations have solidified their positions in the men`s grooming industry in Singapore.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Men's Personal Care Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Men's Personal Care Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Men's Personal Care Market - Industry Life Cycle |
3.4 Singapore Men's Personal Care Market - Porter's Five Forces |
3.5 Singapore Men's Personal Care Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Singapore Men's Personal Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Singapore Men's Personal Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Singapore Men's Personal Care Market Trends |
6 Singapore Men's Personal Care Market, By Types |
6.1 Singapore Men's Personal Care Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Singapore Men's Personal Care Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Singapore Men's Personal Care Market Revenues & Volume, By Skin Care, 2021-2031F |
6.1.4 Singapore Men's Personal Care Market Revenues & Volume, By Hair Care, 2021-2031F |
6.1.5 Singapore Men's Personal Care Market Revenues & Volume, By Personal Grooming, 2021-2031F |
6.2 Singapore Men's Personal Care Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Singapore Men's Personal Care Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Singapore Men's Personal Care Market Revenues & Volume, By Pharmacy &Drugstores, 2021-2031F |
6.2.4 Singapore Men's Personal Care Market Revenues & Volume, By E-commerce, 2021-2031F |
6.2.5 Singapore Men's Personal Care Market Revenues & Volume, By Others, 2021-2031F |
7 Singapore Men's Personal Care Market Import-Export Trade Statistics |
7.1 Singapore Men's Personal Care Market Export to Major Countries |
7.2 Singapore Men's Personal Care Market Imports from Major Countries |
8 Singapore Men's Personal Care Market Key Performance Indicators |
9 Singapore Men's Personal Care Market - Opportunity Assessment |
9.1 Singapore Men's Personal Care Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Singapore Men's Personal Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Singapore Men's Personal Care Market - Competitive Landscape |
10.1 Singapore Men's Personal Care Market Revenue Share, By Companies, 2024 |
10.2 Singapore Men's Personal Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |