South Korea Gifts Novelty and Souvenirs Market (2025-2031) | Trends, Outlook, Size, Growth, Companies, Forecast, Value, Industry, Share, Analysis & Revenue

South Korea Gifts Novelty And Souvenirs Market Highlights

Topics Covered in South Korea Gifts Novelty And Souvenirs Market Report

South Korea Gifts Novelty And Souvenirs Market report thoroughly covers the By Product and By Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

South Korea Gifts Novelty And Souvenirs Market Synopsis

South Korea Gifts, Novelty, and Souvenirs Market is experiencing robust growth, propelled by the increasing influx of tourists and the rise in disposable income among locals. This market encompasses a broad range of products that serve as mementos or unique gifts, which are highly sought after by both domestic and international consumers. The flourishing tourism industry and cultural festivals play a significant role in boosting market demand. Moreover, the trend of personalized and bespoke gifts has gained traction, further driving the market. Technological advancements, especially in the realms of customization and online retail, are augmenting the accessibility and appeal of novelty and souvenir items

According to 6Wresearch, South Korea Gifts Novelty And Souvenirs Market size is expected to grow at a significant CAGR of 8.5% during 2025-2031. South Korea's market for gifts, novelty items, and souvenirs is experiencing sustained growth, largely propelled by the flourishing tourism industry. The nation's rich cultural tapestry and diverse array of tourist attractions foster a consistent demand for unique and culturally significant mementos. Moreover, with South Koreans enjoying increased disposable incomes, there's a heightened inclination towards purchasing novelty items and gifts for various occasions. The convenience offered by e-commerce platforms further fuels market expansion, enabling consumers to access a wide spectrum of products. Additionally, the rising trend of personalized and bespoke gifts significantly contributes to the market's growth trajectory.

However, penetrating and thriving in the South Korea gifts, novelty, and souvenirs market comes with its set of challenges. Fluctuations in international tourism rates, influenced by global economic conditions and travel restrictions, present a significant hurdle. Furthermore, fierce competition from both local brands and international players demands substantial investments in marketing and customer acquisition for new entrants. Rising costs of raw materials and manufacturing expenses squeeze profit margins for producers, adding to the market's complexities. Adapting to ever-evolving consumer preferences is imperative, necessitating a culture of continuous innovation and adaptation among market participants.

South Korea Gifts Novelty And Souvenirs Market: Leading Players

South Korea's market for gifts, novelty items, and souvenirs is characterized by fierce competition, spearheaded by key players like Amorepacific, Osulloc, and LINE FRIENDS. Renowned for their superior product quality, cutting-edge designs, and robust brand recognition, these companies dominate the landscape. They employ state-of-the-art technology in production processes and prioritize the creation of offerings appealing to both domestic and global audiences. Their dedication to sustainability and cultural integrity bolsters their standing within the market. Analysts underscore that the relentless pursuit of excellence and meeting customer needs propels the market forward.

South Korea Gifts Novelty And Souvenirs Market: Government Initiatives

The South Korean government has launched several key initiatives and policies to bolster the growth of the gifts, novelty, and souvenirs market. One notable program is the "Cultural Heritage Promotion Project," which provides funding and resources for artisans to create traditional crafts and culturally significant items. The "Creative Economy Action Plan" is another critical initiative aimed at fostering innovation and supporting small businesses by offering subsidies and grants for developing unique products. To ensure sustainable growth, the "Green Certification Scheme" encourages manufacturers to adopt eco-friendly practices, thereby appealing to environmentally conscious consumers. The government also organizes the "Korea International Tourism Fair" and the "Seoul Gift and Premium Fair" annually, offering a platform for local businesses to showcase their products to international buyers and expand their reach.

Future Insights of the Market

The South Korea gifts, novelty, and souvenirs market is poised for significant growth over the coming years. The continuous expansion of the tourism industry, coupled with increasing consumer preference for personalized and unique gifts, will drive market demand. Innovations in product design and customization will enhance the appeal of novelty items and souvenirs. Moreover, the government's supportive policies and initiatives are expected to foster a favourable business environment, encouraging further investment and growth. The market holds substantial promise for stakeholders and investors, presenting lucrative opportunities in this dynamic sector.

Market Segmentation by Product

According to Ravi Bhandari, Research Head, 6Wresearch, South Korea's Gifts, Novelty, and Souvenirs market exhibit a notable surge in the Seasonal Decorations segment. This growth is fueled by the country's cultural penchant for commemorating diverse festivals and personal occasions. Particularly, seasonal decorations linked to traditional festivities like Chuseok and Seollal, alongside contemporary celebrations such as Christmas and Halloween, are driving consumer engagement and expenditure. The momentum is accentuated by an expanding middle class with augmented discretionary income, coupled with a pursuit for crafting memorable and social media-worthy occasions.

Market Segmentation by Distribution Channel

The Online distribution channel is the fastest-growing segment in South Korea's gifts, novelty, and souvenirs market. E-commerce platforms and online retailers have seen a significant surge in sales, thanks to the convenience of home delivery, diverse product offerings, and competitive pricing. The high internet penetration rate and tech-savvy population in South Korea further fuel this growth. Additionally, social media influencers and targeted digital marketing campaigns have made it easier for consumers to discover and purchase unique and trendy gift items online, leading to a consistent uptick in online transactions.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• South Korea Gifts Novelty and Souvenirs Market Outlook
• Market Size of South Korea Gifts Novelty and Souvenirs Market, 2024
• Forecast of South Korea Gifts Novelty and Souvenirs Market, 2031
• Historical Data and Forecast of South Korea Gifts Novelty and Souvenirs Revenues & Volume for the Period 2021 - 2031
• South Korea Gifts Novelty and Souvenirs Market Trend Evolution
• South Korea Gifts Novelty and Souvenirs Market Drivers and Challenges
• South Korea Gifts Novelty and Souvenirs Price Trends
• South Korea Gifts Novelty and Souvenirs Porter's Five Forces
• South Korea Gifts Novelty and Souvenirs Industry Life Cycle
• Historical Data and Forecast of South Korea Gifts Novelty and Souvenirs Market Revenues & Volume By Product for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Gifts Novelty and Souvenirs Market Revenues & Volume By Souvenirs and Novelty Items for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Gifts Novelty and Souvenirs Market Revenues & Volume By Seasonal Decorations for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Gifts Novelty and Souvenirs Market Revenues & Volume By Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Gifts Novelty and Souvenirs Market Revenues & Volume By Other Gift Items for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Gifts Novelty and Souvenirs Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Gifts Novelty and Souvenirs Market Revenues & Volume By Offline for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Gifts Novelty and Souvenirs Market Revenues & Volume By Online for the Period 2021 - 2031
• South Korea Gifts Novelty and Souvenirs Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Distribution Channel
• South Korea Gifts Novelty and Souvenirs Top Companies Market Share
• South Korea Gifts Novelty and Souvenirs Competitive Benchmarking By Technical and Operational Parameters
• South Korea Gifts Novelty and Souvenirs Company Profiles
• South Korea Gifts Novelty and Souvenirs Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product

• Souvenirs And Novelty Items
• Seasonal Decorations
• Greeting Cards
• Other Gift Items

By Distribution Channel

• Offline
• Online