Product Code: ETC332723 | Publication Date: Aug 2022 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The South Korea Men`s Personal Care Market has experienced significant growth in recent years, driven by changing cultural norms and increased awareness of grooming and self-care among men. Key product categories include skincare, hair care, and grooming products. South Korean men are increasingly investing in high-quality skincare products, such as moisturizers, serums, and face masks, to achieve clear and youthful skin. The market also sees a growing demand for specialized hair care products, including shampoos, conditioners, and styling products tailored to men`s needs. Additionally, grooming products like facial cleansers, shaving creams, and aftershaves are gaining popularity among South Korean men. With a strong emphasis on innovation and quality, both domestic and international brands are competing to capture a larger share of this expanding market.
The South Korea Men`s Personal Care Market is experiencing a significant growth trend driven by the increasing awareness and acceptance of grooming and self-care among men. Key trends in the market include the rising popularity of skincare products tailored specifically for men, such as moisturizers, cleansers, and anti-aging solutions. Korean beauty trends, such as the "glass skin" look, are influencing men to invest in quality skincare products. Additionally, there is a growing demand for natural and organic men`s personal care products, as consumers become more conscious of ingredients and sustainability. Men in South Korea are also showing interest in specialized grooming tools and devices, as well as products targeting specific concerns like hair loss and scalp care. Overall, the market is witnessing a shift towards a more holistic approach to men`s grooming and self-care.
In the South Korea Men`s Personal Care Market, challenges include traditional gender norms that may discourage men from openly using or purchasing personal care products, leading to lower awareness and acceptance of such products among male consumers. Additionally, there is a lack of targeted marketing and product offerings specifically tailored to men`s needs and preferences in the country, potentially limiting the growth and penetration of the men`s personal care market. Competition from well-established and dominant global brands in the overall personal care market also poses a challenge for newer or local brands trying to gain traction in the men`s segment. Overcoming these challenges will require innovative marketing strategies, education on the benefits of personal care products for men, and the development of high-quality, effective products that cater to the unique needs of South Korean male consumers.
The South Korea Men`s Personal Care Market offers promising investment opportunities due to the increasing trend of men paying more attention to grooming and skincare. With the influence of K-beauty culture and the growing acceptance of self-care among men, there is a rising demand for high-quality and innovative products tailored specifically for male consumers. Investors can explore opportunities in developing and marketing specialized men`s skincare products, grooming tools, and hair care solutions. Additionally, investing in online platforms and e-commerce channels to reach tech-savvy male consumers can be a strategic move. Collaborations with influencers and celebrities in the South Korean market can also help in gaining visibility and credibility. Overall, the South Korea Men`s Personal Care Market presents a lucrative landscape for investors looking to capitalize on the changing preferences and behaviors of male consumers.
In South Korea, the men`s personal care market is governed by regulations set forth by the Ministry of Food and Drug Safety (MFDS). The MFDS oversees the safety and quality of personal care products, including those specifically targeting men. Companies operating in this market must adhere to strict guidelines on product formulation, labeling, and advertising to ensure consumer safety and transparency. Additionally, the South Korean government has been promoting the men`s grooming industry through various initiatives and campaigns to encourage more men to adopt personal care routines. These efforts include providing support for research and development in innovative products tailored to men`s needs and preferences. Overall, the government`s policies aim to foster a competitive and consumer-friendly environment in the South Korea men`s personal care market while prioritizing product safety and efficacy.
The South Korea Men`s Personal Care Market is expected to experience significant growth in the coming years due to shifting attitudes towards grooming and self-care among South Korean men. Factors such as increasing disposable income, influence of K-beauty trends, and rising awareness about skincare routines are driving the demand for men`s personal care products. Key categories like skincare, hair care, and grooming products are projected to witness strong growth as men become more conscious about their appearance and hygiene. Additionally, the market is likely to see a surge in innovative products tailored specifically for men`s unique needs and preferences. Overall, the South Korea Men`s Personal Care Market is poised for expansion and presents opportunities for both domestic and international brands to capitalize on this growing segment.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Korea Men's Personal Care Market Overview |
3.1 South Korea Country Macro Economic Indicators |
3.2 South Korea Men's Personal Care Market Revenues & Volume, 2021 & 2031F |
3.3 South Korea Men's Personal Care Market - Industry Life Cycle |
3.4 South Korea Men's Personal Care Market - Porter's Five Forces |
3.5 South Korea Men's Personal Care Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 South Korea Men's Personal Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 South Korea Men's Personal Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 South Korea Men's Personal Care Market Trends |
6 South Korea Men's Personal Care Market, By Types |
6.1 South Korea Men's Personal Care Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 South Korea Men's Personal Care Market Revenues & Volume, By Product, 2021 - 2031F |
6.1.3 South Korea Men's Personal Care Market Revenues & Volume, By Skin Care, 2021 - 2031F |
6.1.4 South Korea Men's Personal Care Market Revenues & Volume, By Hair Care, 2021 - 2031F |
6.1.5 South Korea Men's Personal Care Market Revenues & Volume, By Personal Grooming, 2021 - 2031F |
6.2 South Korea Men's Personal Care Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 South Korea Men's Personal Care Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021 - 2031F |
6.2.3 South Korea Men's Personal Care Market Revenues & Volume, By Pharmacy &Drugstores, 2021 - 2031F |
6.2.4 South Korea Men's Personal Care Market Revenues & Volume, By E-commerce, 2021 - 2031F |
6.2.5 South Korea Men's Personal Care Market Revenues & Volume, By Others, 2021 - 2031F |
7 South Korea Men's Personal Care Market Import-Export Trade Statistics |
7.1 South Korea Men's Personal Care Market Export to Major Countries |
7.2 South Korea Men's Personal Care Market Imports from Major Countries |
8 South Korea Men's Personal Care Market Key Performance Indicators |
9 South Korea Men's Personal Care Market - Opportunity Assessment |
9.1 South Korea Men's Personal Care Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 South Korea Men's Personal Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 South Korea Men's Personal Care Market - Competitive Landscape |
10.1 South Korea Men's Personal Care Market Revenue Share, By Companies, 2024 |
10.2 South Korea Men's Personal Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |