Product Code: ETC189155 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The South Korea Online Grocery Market is a rapidly growing sector fueled by factors such as convenience, changing consumer preferences, and increased internet penetration. Online grocery shopping in South Korea is popular among busy urban consumers seeking time-saving options and a wider variety of products. Major players like Coupang, Market Kurly, and Emart24 dominate the market, offering fast delivery services and diverse product selections. The market is characterized by fierce competition, leading to innovative strategies like subscription-based models, personalized recommendations, and partnerships with local producers. With the COVID-19 pandemic further accelerating the shift towards online shopping, the South Korea Online Grocery Market is expected to continue its growth trajectory in the coming years.
The South Korea Online Grocery Market is experiencing significant growth driven by factors such as the increasing penetration of smartphones, busy lifestyles, and a strong digital infrastructure. Consumers are increasingly turning to online grocery shopping for convenience and time-saving benefits. Key trends include the rise of e-commerce platforms offering a wide range of grocery products, the popularity of subscription-based services for regular grocery deliveries, and the adoption of technology such as AI and data analytics to personalize the shopping experience. Additionally, there is a growing focus on sustainability and eco-friendly packaging in response to consumer demand for environmentally conscious options. Overall, the South Korea Online Grocery Market is evolving rapidly to meet the changing needs and preferences of consumers.
In the South Korea online grocery market, challenges include fierce competition among e-commerce platforms, logistical issues in delivering fresh produce, consumer preferences for in-store shopping experiences, and concerns over food safety and quality. Additionally, the high population density and traffic congestion in urban areas can pose challenges for timely deliveries. Moreover, there may be cultural barriers to adopting online grocery shopping habits, as traditional markets hold a significant place in Korean consumer culture. Adapting to changing consumer behaviors and preferences, maintaining high standards of product freshness and quality, and differentiating services to stand out in a crowded market are key challenges faced by players in the South Korea online grocery industry.
The South Korea online grocery market presents lucrative investment opportunities due to the country`s tech-savvy population, high internet penetration rates, and increasing demand for convenient shopping options. Key drivers include busy lifestyles, a preference for quality and fresh products, and the growth of e-commerce platforms. Investors can capitalize on the expanding market by investing in online grocery platforms, logistics and delivery services, technology solutions for inventory management and customer experience enhancement, and partnerships with local grocery retailers. Additionally, leveraging data analytics and artificial intelligence for personalized recommendations and efficient supply chain management can create a competitive edge. Overall, the South Korea online grocery market offers promising prospects for investors looking to tap into the evolving consumer preferences and digital shopping trends in the region.
The South Korean government has implemented several policies to regulate and support the online grocery market. In 2020, the government introduced the "Digital New Deal" initiative aimed at boosting digital transformation across various sectors, including e-commerce. Additionally, the government has enforced strict regulations on online platforms to ensure fair competition and consumer protection. The South Korean government also offers financial support and incentives to encourage the growth of online grocery businesses, such as providing subsidies for technology adoption and infrastructure development. Furthermore, there are ongoing efforts to enhance cybersecurity measures to protect online transactions and consumer data. Overall, the government`s policies seek to promote innovation, competitiveness, and consumer trust in the rapidly evolving online grocery market in South Korea.
The South Korea online grocery market is poised for significant growth in the coming years, driven by factors such as changing consumer lifestyles, increasing smartphone penetration, and the convenience of online shopping. The market is expected to see continued expansion as more consumers opt for the ease and efficiency of ordering groceries online. The adoption of technology and e-commerce platforms by traditional retailers and new entrants will further fuel this growth. Additionally, the ongoing COVID-19 pandemic has accelerated the shift towards online grocery shopping, leading to a surge in demand for digital grocery services. As a result, the South Korea online grocery market is forecasted to experience robust growth and present lucrative opportunities for retailers and suppliers in the near future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Korea Online Grocery Market Overview |
3.1 South Korea Country Macro Economic Indicators |
3.2 South Korea Online Grocery Market Revenues & Volume, 2021 & 2031F |
3.3 South Korea Online Grocery Market - Industry Life Cycle |
3.4 South Korea Online Grocery Market - Porter's Five Forces |
3.5 South Korea Online Grocery Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 South Korea Online Grocery Market Revenues & Volume Share, By Platform, 2021 & 2031F |
4 South Korea Online Grocery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing penetration of internet and smartphones in South Korea |
4.2.2 Demand for convenience and time-saving shopping options |
4.2.3 Rising urbanization leading to busy lifestyles and limited time for traditional grocery shopping |
4.3 Market Restraints |
4.3.1 Concerns over the quality and freshness of products bought online |
4.3.2 Lack of physical touch and feel experience when shopping for groceries online |
4.3.3 Resistance to change in traditional grocery shopping habits |
5 South Korea Online Grocery Market Trends |
6 South Korea Online Grocery Market, By Types |
6.1 South Korea Online Grocery Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 South Korea Online Grocery Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 South Korea Online Grocery Market Revenues & Volume, By Food Grains, 2021 - 2031F |
6.1.4 South Korea Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2021 - 2031F |
6.1.5 South Korea Online Grocery Market Revenues & Volume, By Fruits and Vegetables, 2021 - 2031F |
6.1.6 South Korea Online Grocery Market Revenues & Volume, By Personal Care, 2021 - 2031F |
6.1.7 South Korea Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2021 - 2031F |
6.1.8 South Korea Online Grocery Market Revenues & Volume, By Household Products, 2021 - 2031F |
6.1.9 South Korea Online Grocery Market Revenues & Volume, By Others, 2021 - 2031F |
6.1.10 South Korea Online Grocery Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 South Korea Online Grocery Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 South Korea Online Grocery Market Revenues & Volume, By App-based, 2021 - 2031F |
6.2.3 South Korea Online Grocery Market Revenues & Volume, By Web-based, 2021 - 2031F |
7 South Korea Online Grocery Market Import-Export Trade Statistics |
7.1 South Korea Online Grocery Market Export to Major Countries |
7.2 South Korea Online Grocery Market Imports from Major Countries |
8 South Korea Online Grocery Market Key Performance Indicators |
8.1 Customer satisfaction score for online grocery platforms |
8.2 Average order value per customer |
8.3 Repeat purchase rate |
8.4 Percentage of mobile app users compared to website users |
8.5 Number of new product offerings on online grocery platforms |
9 South Korea Online Grocery Market - Opportunity Assessment |
9.1 South Korea Online Grocery Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 South Korea Online Grocery Market Opportunity Assessment, By Platform, 2021 & 2031F |
10 South Korea Online Grocery Market - Competitive Landscape |
10.1 South Korea Online Grocery Market Revenue Share, By Companies, 2024 |
10.2 South Korea Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |