Product Code: ETC330931 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The licensed sports merchandise market in Sri Lanka is growing as sports fans increasingly seek official apparel, accessories, and memorabilia of their favorite teams and athletes. The market is supported by the popularity of sports events, both local and international, and the rising disposable incomes of consumers. Partnerships between sports teams and merchandise manufacturers are also boosting market growth.
The licensed sports merchandise market in Sri Lanka is driven by the increasing popularity of sports and the growing fan base for local and international sports teams. The demand for officially licensed merchandise, such as apparel, accessories, and memorabilia, is fueled by the enthusiasm of sports fans. Additionally, the expansion of retail channels, including online platforms, and the organization of sports events and tournaments are supporting market growth.
The licensed sports merchandise market in Sri Lanka is hindered by high costs of obtaining official licenses and the prevalence of counterfeit goods, which undermine market growth. There is also limited consumer spending on sports merchandise due to economic constraints. Additionally, the market faces challenges in marketing and distribution, particularly in reaching rural areas. Seasonal demand fluctuations and dependency on the performance of sports teams further impact sales.
To boost the licensed sports merchandise market, the Sri Lankan government has implemented policies that promote sports and sporting events. These include providing funding for national sports teams and events, which in turn drives demand for sports merchandise. The government also supports the establishment of local manufacturing units for sports merchandise through tax incentives and subsidies. Additionally, there are initiatives to crack down on counterfeit goods to protect the market for licensed products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Sri Lanka Licensed Sports Merchandise Market Overview |
3.1 Sri Lanka Country Macro Economic Indicators |
3.2 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 Sri Lanka Licensed Sports Merchandise Market - Industry Life Cycle |
3.4 Sri Lanka Licensed Sports Merchandise Market - Porter's Five Forces |
3.5 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Sri Lanka Licensed Sports Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of sports leagues and teams in Sri Lanka |
4.2.2 Growing disposable income and consumer spending on sports merchandise |
4.2.3 Rise in sports events and tournaments in the country |
4.3 Market Restraints |
4.3.1 Limited awareness and availability of licensed sports merchandise in Sri Lanka |
4.3.2 Higher pricing of licensed sports merchandise compared to counterfeit products |
5 Sri Lanka Licensed Sports Merchandise Market Trends |
6 Sri Lanka Licensed Sports Merchandise Market, By Types |
6.1 Sri Lanka Licensed Sports Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Apparel and Footwear, 2021-2031F |
6.1.4 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Accessories and Gifts, 2021-2031F |
6.1.5 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Toys and Games, 2021-2031F |
6.1.6 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.1.7 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By , 2021-2031F |
6.2 Sri Lanka Licensed Sports Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.5 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.6 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.3 Sri Lanka Licensed Sports Merchandise Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Premium, 2021-2031F |
6.3.3 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Economic, 2021-2031F |
6.4 Sri Lanka Licensed Sports Merchandise Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Men, 2021-2031F |
6.4.3 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Women, 2021-2031F |
6.4.4 Sri Lanka Licensed Sports Merchandise Market Revenues & Volume, By Children, 2021-2031F |
7 Sri Lanka Licensed Sports Merchandise Market Import-Export Trade Statistics |
7.1 Sri Lanka Licensed Sports Merchandise Market Export to Major Countries |
7.2 Sri Lanka Licensed Sports Merchandise Market Imports from Major Countries |
8 Sri Lanka Licensed Sports Merchandise Market Key Performance Indicators |
8.1 Number of licensed sports merchandise retail outlets in Sri Lanka |
8.2 Percentage of sports fans in the country purchasing licensed sports merchandise |
8.3 Sponsorship investment in local sports teams and events |
9 Sri Lanka Licensed Sports Merchandise Market - Opportunity Assessment |
9.1 Sri Lanka Licensed Sports Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Sri Lanka Licensed Sports Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Sri Lanka Licensed Sports Merchandise Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Sri Lanka Licensed Sports Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Sri Lanka Licensed Sports Merchandise Market - Competitive Landscape |
10.1 Sri Lanka Licensed Sports Merchandise Market Revenue Share, By Companies, 2024 |
10.2 Sri Lanka Licensed Sports Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |