| Product Code: ETC4383812 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Sri Lanka M-commerce market is flourishing with the widespread adoption of smartphones and mobile internet. The convenience of mobile payments, banking services, and shopping apps is driving consumer behavior towards digital transactions, supported by advancements in mobile technology infrastructure.
The M Commerce (Mobile Commerce) market in Sri Lanka is propelled by the rapid growth of mobile internet users and the increasing adoption of smartphones. As more consumers prefer shopping online via mobile devices, businesses are investing in mobile-friendly websites and applications to enhance user experience and capture a larger share of the market. The convenience of mobile payments, coupled with secure transaction methods, also encourages consumers to engage in mobile commerce. Furthermore, the ongoing digital transformation and supportive government policies contribute to the market`s expansion.
The M-commerce market in Sri Lanka faces challenges related to infrastructure development, digital literacy, and consumer trust. Despite increasing smartphone penetration, disparities in internet connectivity and payment security concerns hinder market growth. Adapting to rapidly evolving technologies and regulatory frameworks while addressing affordability barriers further complicate the landscape. Moreover, competition from established e-commerce platforms necessitates innovative strategies to attract and retain mobile-first consumers.
Government policies in Sri Lanka foster innovation and consumer protection in the m-commerce sector by establishing regulatory frameworks that ensure secure digital transactions and data privacy. Initiatives focus on expanding mobile network infrastructure, promoting financial inclusion, and enhancing regulatory compliance to stimulate market growth and competitiveness.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Sri Lanka M Commerce Market Overview |
3.1 Sri Lanka Country Macro Economic Indicators |
3.2 Sri Lanka M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Sri Lanka M Commerce Market - Industry Life Cycle |
3.4 Sri Lanka M Commerce Market - Porter's Five Forces |
3.5 Sri Lanka M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Sri Lanka M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Sri Lanka M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Sri Lanka M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration rate in Sri Lanka |
4.2.2 Growth of e-commerce industry in the country |
4.2.3 Rising internet usage and access to mobile networks |
4.2.4 Government initiatives to promote digital payments |
4.2.5 Changing consumer behavior towards convenience and online shopping |
4.3 Market Restraints |
4.3.1 Limited digital literacy and awareness among certain population segments |
4.3.2 Concerns regarding cybersecurity and data privacy |
4.3.3 Infrastructure challenges in rural areas impacting mobile network coverage |
4.3.4 Lack of standardized regulations and policies for mobile commerce |
4.3.5 Limited availability of affordable smartphones and internet plans |
5 Sri Lanka M Commerce Market Trends |
6 Sri Lanka M Commerce Market, By Types |
6.1 Sri Lanka M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Sri Lanka M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Sri Lanka M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Sri Lanka M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Sri Lanka M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Sri Lanka M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Sri Lanka M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Sri Lanka M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Sri Lanka M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Sri Lanka M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Sri Lanka M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Sri Lanka M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Sri Lanka M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Sri Lanka M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Sri Lanka M Commerce Market Import-Export Trade Statistics |
7.1 Sri Lanka M Commerce Market Export to Major Countries |
7.2 Sri Lanka M Commerce Market Imports from Major Countries |
8 Sri Lanka M Commerce Market Key Performance Indicators |
8.1 Average time spent on mobile commerce apps/websites per user |
8.2 Number of active mobile wallet users in Sri Lanka |
8.3 Percentage of transactions made through mobile devices compared to overall retail transactions |
8.4 Customer satisfaction scores for mobile commerce platforms |
8.5 Growth rate of mobile commerce adoption in rural areas |
9 Sri Lanka M Commerce Market - Opportunity Assessment |
9.1 Sri Lanka M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Sri Lanka M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Sri Lanka M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Sri Lanka M Commerce Market - Competitive Landscape |
10.1 Sri Lanka M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Sri Lanka M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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