| Product Code: ETC5823228 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Sweden saw a steady increase in toilet paper import shipments, with top exporting countries being Germany, Norway (excluding Svalbard and Jan Mayen), Poland, Hungary, and Finland. The market concentration, as measured by the HHI, remained at a moderate level, indicating a competitive landscape. The compound annual growth rate (CAGR) from 2020 to 2024 was a healthy 3.75%, with a growth rate of 3.29% from 2023 to 2024. This data suggests a stable and growing market for toilet paper imports in Sweden, driven by consistent demand and a diverse range of suppliers.
By 2027, the Toilet Paper market in Sweden is anticipated to reach a growth rate of 3.00%, as part of an increasingly competitive Europe region, where Germany remains at the forefront, supported by United Kingdom, France, Italy and Russia, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Sweden Toilet Paper Market Overview |
3.1 Sweden Country Macro Economic Indicators |
3.2 Sweden Toilet Paper Market Revenues & Volume, 2021 & 2031F |
3.3 Sweden Toilet Paper Market - Industry Life Cycle |
3.4 Sweden Toilet Paper Market - Porter's Five Forces |
3.5 Sweden Toilet Paper Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Sweden Toilet Paper Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Sweden Toilet Paper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and cleanliness among consumers |
4.2.2 Growing demand for eco-friendly and sustainable toilet paper products |
4.2.3 Rising focus on convenience and ease of use in toilet paper products |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices affecting production costs |
4.3.2 Intense competition among toilet paper manufacturers |
4.3.3 Regulatory challenges related to environmental sustainability and waste management |
5 Sweden Toilet Paper Market Trends |
6 Sweden Toilet Paper Market Segmentations |
6.1 Sweden Toilet Paper Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Sweden Toilet Paper Market Revenues & Volume, By Pulp Paper, 2021-2031F |
6.1.3 Sweden Toilet Paper Market Revenues & Volume, By Recycled Paper, 2021-2031F |
6.2 Sweden Toilet Paper Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Sweden Toilet Paper Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Sweden Toilet Paper Market Revenues & Volume, By Commercial, 2021-2031F |
7 Sweden Toilet Paper Market Import-Export Trade Statistics |
7.1 Sweden Toilet Paper Market Export to Major Countries |
7.2 Sweden Toilet Paper Market Imports from Major Countries |
8 Sweden Toilet Paper Market Key Performance Indicators |
8.1 Consumer satisfaction rate with eco-friendly toilet paper options |
8.2 Adoption rate of innovative toilet paper products in the market |
8.3 Growth in demand for recycled and biodegradable toilet paper |
8.4 Rate of new product launches focusing on convenience and sustainability |
8.5 Percentage of market share held by eco-friendly toilet paper brands |
9 Sweden Toilet Paper Market - Opportunity Assessment |
9.1 Sweden Toilet Paper Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Sweden Toilet Paper Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Sweden Toilet Paper Market - Competitive Landscape |
10.1 Sweden Toilet Paper Market Revenue Share, By Companies, 2024 |
10.2 Sweden Toilet Paper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |