Thailand Toilet Paper Market: Import Trend Analysis
Thailand toilet paper import trend exhibited significant growth from 2023 to 2024, with a growth rate of 35.22%. The compound annual growth rate (CAGR) for the period of 2020-2024 stood at 45.18%. This surge in imports can be attributed to the increased demand for hygiene products during the global pandemic, highlighting a notable shift in consumer behavior towards prioritizing health and sanitation.

Toilet Paper Market: Thailand vs Top 5 Major Economies in 2027 (Asia)
By 2027, the Toilet Paper market in Thailand is anticipated to reach a growth rate of 6.98%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

Thailand Toilet Paper Market Synopsis
The Thailand Toilet Paper Market has experienced significant growth during the period 2025-2031. Toilet paper, also known as bathroom tissue, is a hygiene product used for personal and public restroom use. It is an essential consumer product widely used in households, commercial establishments, and public facilities. The market`s growth is driven by factors such as population growth, urbanization, increasing hygiene awareness, and the demand for convenient and hygienic bathroom solutions. This report aims to provide an in-depth analysis of the market, including drivers, challenges, the impact of the Covid-19 pandemic, and key players.
Market Drivers
The increasing population and urbanization in Thailand contribute to the growing demand for toilet paper in households and commercial establishments. Rising awareness about personal hygiene and sanitation drives the demand for toilet paper as an essential hygiene product. The shift towards convenient and hygienic bathroom solutions fuels the demand for toilet paper over traditional alternatives. The growth of the tourism and hospitality industry creates a higher demand for toilet paper in hotels, restaurants, and public facilities.
Challenges of the Market
Environmental concerns related to the use of paper products, including toilet paper, may influence consumer preferences for eco-friendly alternatives. Price sensitivity among consumers may impact their purchasing decisions for toilet paper. The availability of bidets and wet wipes as alternatives may pose challenges for the toilet paper market.
Covid-19 Impact on the Market
The Covid-19 pandemic had a significant impact on the Thailand Toilet Paper Market. During the initial stages of the pandemic, there was a surge in panic buying, leading to a temporary shortage of toilet paper as consumers stocked up on essential items. However, with the resumption of economic activities, the market witnessed steady demand as consumers prioritized hygiene and sanitation.
Key Players of the Market
The Thailand Toilet Paper Market is characterized by the presence of several key players, including: Siam United Hi-Tech, Wang-kanai Group Co., Ltd., C&G Paper Company Limited, Double A (1991) Public Company Limited, S. K. Paper (Thailand) Co., Ltd..
Key Highlights of the Report:
- Thailand Toilet Paper Market Outlook
- Market Size of Thailand Toilet Paper Market, 2025
- Forecast of Thailand Toilet Paper Market, 2032
- Historical Data and Forecast of Thailand Toilet Paper Revenues & Volume for the Period 2022-2032F
- Thailand Toilet Paper Market Trend Evolution
- Thailand Toilet Paper Market Drivers and Challenges
- Thailand Toilet Paper Price Trends
- Thailand Toilet Paper Porter's Five Forces
- Thailand Toilet Paper Industry Life Cycle
- Historical Data and Forecast of Thailand Toilet Paper Market Revenues & Volume By Product Type for the Period 2022-2032F
- Historical Data and Forecast of Thailand Toilet Paper Market Revenues & Volume By Pulp Paper for the Period 2022-2032F
- Historical Data and Forecast of Thailand Toilet Paper Market Revenues & Volume By Recycled Paper for the Period 2022-2032F
- Historical Data and Forecast of Thailand Toilet Paper Market Revenues & Volume By Application for the Period 2022-2032F
- Historical Data and Forecast of Thailand Toilet Paper Market Revenues & Volume By Household for the Period 2022-2032F
- Historical Data and Forecast of Thailand Toilet Paper Market Revenues & Volume By Commercial for the Period 2022-2032F
- Thailand Toilet Paper Import Export Trade Statistics
- Market Opportunity Assessment By Product Type
- Market Opportunity Assessment By Application
- Thailand Toilet Paper Top Companies Market Share
- Thailand Toilet Paper Competitive Benchmarking By Technical and Operational Parameters
- Thailand Toilet Paper Company Profiles
- Thailand Toilet Paper Key Strategic Recommendations







