| Product Code: ETC5519457 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Switzerland lingerie market experienced a 1.99% import growth rate from 2023 to 2024, with a compound annual growth rate (CAGR) of 2.21% from 2020 to 2024. This trend could be attributed to shifting consumer preferences towards higher-quality and more fashionable lingerie products.
The Lingerie market in Switzerland is projected to grow at a stable growth rate of 2.16% by 2027, within the Europe region led by Germany, along with other countries like United Kingdom, France, Italy and Russia, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Switzerland Lingerie Market Overview |
3.1 Switzerland Country Macro Economic Indicators |
3.2 Switzerland Lingerie Market Revenues & Volume, 2021 & 2031F |
3.3 Switzerland Lingerie Market - Industry Life Cycle |
3.4 Switzerland Lingerie Market - Porter's Five Forces |
3.5 Switzerland Lingerie Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Switzerland Lingerie Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Switzerland Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for premium and luxury lingerie brands in Switzerland |
4.2.2 Growing fashion consciousness and awareness of intimate apparel among consumers |
4.2.3 Rise in e-commerce and online shopping trends for lingerie products |
4.3 Market Restraints |
4.3.1 Intense competition from both domestic and international lingerie brands |
4.3.2 Fluctuating raw material prices affecting production costs |
4.3.3 Changing consumer preferences and shifting fashion trends impacting demand |
5 Switzerland Lingerie Market Trends |
6 Switzerland Lingerie Market Segmentations |
6.1 Switzerland Lingerie Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Switzerland Lingerie Market Revenues & Volume, By Brassiere, 2021-2031F |
6.1.3 Switzerland Lingerie Market Revenues & Volume, By Knickers, 2021-2031F |
6.1.4 Switzerland Lingerie Market Revenues & Volume, By Shape Wear, 2021-2031F |
6.1.5 Switzerland Lingerie Market Revenues & Volume, By Others, 2021-2031F |
6.2 Switzerland Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Switzerland Lingerie Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.3 Switzerland Lingerie Market Revenues & Volume, By Multi Brands Stores, 2021-2031F |
6.2.4 Switzerland Lingerie Market Revenues & Volume, By Online, 2021-2031F |
7 Switzerland Lingerie Market Import-Export Trade Statistics |
7.1 Switzerland Lingerie Market Export to Major Countries |
7.2 Switzerland Lingerie Market Imports from Major Countries |
8 Switzerland Lingerie Market Key Performance Indicators |
8.1 Average order value (AOV) for lingerie products in Switzerland |
8.2 Customer retention rate for lingerie brands in the Swiss market |
8.3 Percentage of online sales contribution to total lingerie market sales in Switzerland |
9 Switzerland Lingerie Market - Opportunity Assessment |
9.1 Switzerland Lingerie Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Switzerland Lingerie Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Switzerland Lingerie Market - Competitive Landscape |
10.1 Switzerland Lingerie Market Revenue Share, By Companies, 2024 |
10.2 Switzerland Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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