| Product Code: ETC4774420 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Tanzania continued to see a high concentration of alcoholic beverage imports, with the top exporting countries being Netherlands, Namibia, South Africa, Rwanda, and Uganda. Despite a concerning CAGR of -4.5% from 2020 to 2024, the growth rate in 2024 alone plummeted by -30.21%. This indicates a challenging market environment for alcoholic beverage imports in Tanzania, potentially influenced by various factors such as economic conditions, consumer preferences, and regulatory changes. Stakeholders in the industry may need to adapt their strategies to navigate these challenging trends effectively.
In the Africa region, the Alcoholic Beverage market in Tanzania is projected to expand at a high growth rate of 11.37% by 2027. The largest economy is Egypt, followed by South Africa, Ethiopia, Algeria and Nigeria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Alcoholic Beverage Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Alcoholic Beverage Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Alcoholic Beverage Market - Industry Life Cycle |
3.4 Tanzania Alcoholic Beverage Market - Porter's Five Forces |
3.5 Tanzania Alcoholic Beverage Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.6 Tanzania Alcoholic Beverage Market Revenues & Volume Share, By Alcoholic content, 2021 & 2031F |
3.7 Tanzania Alcoholic Beverage Market Revenues & Volume Share, By Flavour, 2021 & 2031F |
3.8 Tanzania Alcoholic Beverage Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.9 Tanzania Alcoholic Beverage Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Tanzania Alcoholic Beverage Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Changing consumer preferences towards premium and craft alcoholic beverages |
4.2.2 Increasing disposable income and urbanization leading to greater spending on alcoholic beverages |
4.2.3 Growing tourism sector boosting demand for alcoholic beverages in Tanzania |
4.3 Market Restraints |
4.3.1 Stringent government regulations and taxes on alcoholic beverages |
4.3.2 Health concerns and awareness about the negative effects of alcohol consumption |
4.3.3 Competition from non-alcoholic beverages and alternative entertainment options |
5 Tanzania Alcoholic Beverage Market Trends |
6 Tanzania Alcoholic Beverage Market Segmentations |
6.1 Tanzania Alcoholic Beverage Market, By Category |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Alcoholic Beverage Market Revenues & Volume, By Beer, 2021-2031F |
6.1.3 Tanzania Alcoholic Beverage Market Revenues & Volume, By Wine, 2021-2031F |
6.1.4 Tanzania Alcoholic Beverage Market Revenues & Volume, By Spirits, 2021-2031F |
6.2 Tanzania Alcoholic Beverage Market, By Alcoholic content |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Alcoholic Beverage Market Revenues & Volume, By High, 2021-2031F |
6.2.3 Tanzania Alcoholic Beverage Market Revenues & Volume, By Medium, 2021-2031F |
6.2.4 Tanzania Alcoholic Beverage Market Revenues & Volume, By Low, 2021-2031F |
6.3 Tanzania Alcoholic Beverage Market, By Flavour |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Alcoholic Beverage Market Revenues & Volume, By Unflavoured, 2021-2031F |
6.3.3 Tanzania Alcoholic Beverage Market Revenues & Volume, By Flavoured, 2021-2031F |
6.4 Tanzania Alcoholic Beverage Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Tanzania Alcoholic Beverage Market Revenues & Volume, By Glass Bottles, 2021-2031F |
6.4.3 Tanzania Alcoholic Beverage Market Revenues & Volume, By Tins, 2021-2031F |
6.4.4 Tanzania Alcoholic Beverage Market Revenues & Volume, By Plastic Bottles, 2021-2031F |
6.4.5 Tanzania Alcoholic Beverage Market Revenues & Volume, By Others, 2021-2031F |
6.5 Tanzania Alcoholic Beverage Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Tanzania Alcoholic Beverage Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.5.3 Tanzania Alcoholic Beverage Market Revenues & Volume, By On-Trade, 2021-2031F |
6.5.4 Tanzania Alcoholic Beverage Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.5.5 Tanzania Alcoholic Beverage Market Revenues & Volume, By Online, 2021-2031F |
6.5.6 Tanzania Alcoholic Beverage Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.5.7 Tanzania Alcoholic Beverage Market Revenues & Volume, By Others, 2021-2031F |
7 Tanzania Alcoholic Beverage Market Import-Export Trade Statistics |
7.1 Tanzania Alcoholic Beverage Market Export to Major Countries |
7.2 Tanzania Alcoholic Beverage Market Imports from Major Countries |
8 Tanzania Alcoholic Beverage Market Key Performance Indicators |
8.1 Tourism arrivals in Tanzania |
8.2 Number of premium and craft alcoholic beverage brands entering the market |
8.3 Consumer spending on alcoholic beverages at bars and restaurants |
8.4 Alcohol consumption trends among the younger demographic in Tanzania |
8.5 Number of alcohol-related health campaigns or initiatives in the country |
9 Tanzania Alcoholic Beverage Market - Opportunity Assessment |
9.1 Tanzania Alcoholic Beverage Market Opportunity Assessment, By Category, 2021 & 2031F |
9.2 Tanzania Alcoholic Beverage Market Opportunity Assessment, By Alcoholic content, 2021 & 2031F |
9.3 Tanzania Alcoholic Beverage Market Opportunity Assessment, By Flavour, 2021 & 2031F |
9.4 Tanzania Alcoholic Beverage Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.5 Tanzania Alcoholic Beverage Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Tanzania Alcoholic Beverage Market - Competitive Landscape |
10.1 Tanzania Alcoholic Beverage Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Alcoholic Beverage Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |