| Product Code: ETC023475 | Publication Date: Jun 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Tanzania`s import market for biscuits and crackers continued to see significant growth in 2024, with top exporting countries including Turkey, United Arab Emirates, Oman, India, and Iran. The high concentration levels observed in the market in 2023 persisted in 2024, suggesting a competitive landscape dominated by a few key players. The compound annual growth rate (CAGR) for the period 2020-2024 was an impressive 12.77%, with a notable growth rate of 9.39% from 2023 to 2024. This data indicates sustained demand for imported biscuits and crackers in Tanzania, presenting opportunities and challenges for stakeholders in the industry.

The Tanzania Biscuits and Crackers Market is a rapidly growing market with a compound annual growth rate of 5.3% during the forecast period (2018-2023). The major drivers for this market are rising disposable incomes, increasing consumption of ready to eat snacks products, changing lifestyle, rising demand for convenience foods and new product launches by local players. Further, rapid urbanization also drives the growth for biscuits and crackers in Tanzania as many people are shifting from rural areas to cities.
The major restraints of the Tanzania Biscuits and Crackers Market include high import duties on imported biscuit raw materials which results in increased production cost thereby reducing margins on already expensive finished goods. Additionally, low consumer awareness about international brands restricts their availability especially in rural regions hampering overall sales figure.
Major participants operating in the Tanzania Biscuits & Crack?ers Market include United Biscuits (UK), Arnott`s (Australia), Rovira Bisbal S.A.(Spain), Britannia Industries Limited (India) , Kontos Food Incorporation(USA), UB Group(Tanzania) among others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Biscuits and Crackers Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Biscuits and Crackers Market Revenues & Volume, 2019 & 2026F |
3.3 Tanzania Biscuits and Crackers Market - Industry Life Cycle |
3.4 Tanzania Biscuits and Crackers Market - Porter's Five Forces |
3.5 Tanzania Biscuits and Crackers Market Revenues & Volume Share, By Product, 2019 & 2026F |
3.6 Tanzania Biscuits and Crackers Market Revenues & Volume Share, By Applications, 2019 & 2026F |
4 Tanzania Biscuits and Crackers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Tanzania Biscuits and Crackers Market Trends |
6 Tanzania Biscuits and Crackers Market, By Types |
6.1 Tanzania Biscuits and Crackers Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Biscuits and Crackers Market Revenues & Volume, By Product, 2016 - 2026F |
6.1.3 Tanzania Biscuits and Crackers Market Revenues & Volume, By Biscuits, 2016 - 2026F |
6.1.4 Tanzania Biscuits and Crackers Market Revenues & Volume, By Crackers, 2016 - 2026F |
6.2 Tanzania Biscuits and Crackers Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Biscuits and Crackers Market Revenues & Volume, By Online, 2016 - 2026F |
6.2.3 Tanzania Biscuits and Crackers Market Revenues & Volume, By Supermarket, 2016 - 2026F |
6.2.4 Tanzania Biscuits and Crackers Market Revenues & Volume, By Food Store, 2016 - 2026F |
7 Tanzania Biscuits and Crackers Market Import-Export Trade Statistics |
7.1 Tanzania Biscuits and Crackers Market Export to Major Countries |
7.2 Tanzania Biscuits and Crackers Market Imports from Major Countries |
8 Tanzania Biscuits and Crackers Market Key Performance Indicators |
9 Tanzania Biscuits and Crackers Market - Opportunity Assessment |
9.1 Tanzania Biscuits and Crackers Market Opportunity Assessment, By Product, 2019 & 2026F |
9.2 Tanzania Biscuits and Crackers Market Opportunity Assessment, By Applications, 2019 & 2026F |
10 Tanzania Biscuits and Crackers Market - Competitive Landscape |
10.1 Tanzania Biscuits and Crackers Market Revenue Share, By Companies, 2019 |
10.2 Tanzania Biscuits and Crackers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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