Market Forecast By Product Type (Canned meat & seafood, Canned fruit & vegetables, Canned ready meals, Others), By Type (Organic, Conventional), By Distribution Channel (Supermarket/Hypermarket, Convenience stores, E-commerce, Others) And Competitive Landscape
Product Code: ETC218035 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Tanzania Canned Food Market Report thoroughly covers the market by product type, type, and distribution channel. The Tanzania Canned Food Market Outlook report provides an unbiased and detailed analysis of the ongoing Tanzania Canned Food Market trends, opportunities/high growth areas, and market drivers. This would help the stakeholders devise and align their market strategies according to the current and future market dynamics.
Tanzania Canned Food Market is growing rapidly and is projected to rise more significantly during the forecast period on the back of growing urbanization, changing lifestyles and dietary habits, and increasing tourism activities. The market is also facing certain challenges that can affect Tanzania Canned Food Market Growth.
According to 6Wresearch, the Tanzania Canned Food Market size is estimated to rise at a CAGR of 7.10% during 2025-2031. The primary drivers of the canned food market in Tanzania are urbanization, changing lifestyles and dietary habits, and increasing tourism activities. As the urban population continues to grow, there is a rising demand for convenient, long-shelf-life food products like canned food. Additionally, changing dietary habits and lifestyles have led to an increase in the consumption of processed foods. Lastly, the surging number of tourists visiting the country every year has also boosted the growth of the country's canned food market. These factors are leading to the Tanzania Canned Food Market Growth.
Despite the fast-paced growth of the canned food industry in Tanzania, the market is not without its challenges. One of the major challenges is the lack of adequate infrastructure, including storage facilities. This, in turn, poses a challenge to the players in this market to ensure the quality and safety of their products. Another significant challenge in this industry is the stiff competition from international brands. Domestic and local players in Tanzania's canned food industry need to improve their marketing strategies and expand marketing channels to survive the competition.
A few prominent players have emerged in Tanzania's canned food industry, including Bakhresa Group Limited, Kilombero Rice Mills Limited, and AKM Glitters Company Limited. Bakhresa Group Limited is one of the leading players in the market, with an extensive product range, ranging from canned fruits, vegetables, and meat. Kilombero Rice Mills Limited focuses on the production of canned beans and freshly squeezed juices. Lastly, AKM Glitters Company Limited specializes in canned vegetables, sauces, and soups. These companies are actively involved in various initiatives to enhance the competitiveness of the canned food market in Tanzania.
The Tanzanian government has put in place several initiatives aimed at supporting the growth of the canned food industry in the country. One such government initiative is the National Strategy for Growth and Reduction of Poverty (NSGRP), which aims to improve the country's agricultural sector. The government is also investing in enhancing the infrastructure, including storage facilities and transportation to reduce post-harvest losses. These government initiatives are helping to reduce transportation costs and bring down the cost of canned food products.
According to Shivankar, Research Manager, 6Wresearch, the canned fruit and vegetable market in Tanzania is growing at a rapid pace. The increasing awareness of the benefits of consuming fruits and vegetables is the primary factor behind its growth. Canned fruits, such as pineapples, passion fruits, and mangoes, are widely available in the market. Canned vegetables, such as peas, beans, and carrots, are also popular among consumers. The latest report reveals that canned fruits and vegetables account for around 45% of the total canned food market in Tanzania.
The organic canned food segment in Tanzania has been on the rise for the past few years. This can be attributed to an increased awareness of the benefits of organic foods, such as the absence of harmful pesticides and fertilizers, as well as their perceived health benefits. Consumers who opt for organic canned foods in Tanzania prefer a healthier and eco-friendly option.
The report provides a detailed analysis of the following market segments:
Others
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Canned Food Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Canned Food Market Revenues & Volume, 2021 & 2031 |
3.3 Tanzania Canned Food Market - Industry Life Cycle |
3.4 Tanzania Canned Food Market - Porter's Five Forces |
3.5 Tanzania Canned Food Market Revenues & Volume Share, By Product Type, 2023 & 2031F |
3.6 Tanzania Canned Food Market Revenues & Volume Share, By Type, 2023 & 2031F |
3.7 Tanzania Canned Food Market Revenues & Volume Share, By Distribution Channel, 2023 & 2031F |
4 Tanzania Canned Food Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and changing lifestyles leading to higher demand for convenient food options. |
4.2.2 Growth in disposable income levels of the Tanzanian population, making canned food more affordable. |
4.2.3 Expansion of retail infrastructure and modern trade outlets, increasing accessibility to canned food products. |
4.3 Market Restraints |
4.3.1 Concerns over the nutritional value and health implications of consuming canned food products. |
4.3.2 Price sensitivity among consumers due to economic fluctuations impacting purchasing power. |
5 Tanzania Canned Food Market Trends |
6 Tanzania Canned Food Market, By Types |
6.1 Tanzania Canned Food Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Canned Food Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Tanzania Canned Food Market Revenues & Volume, By Canned meat & seafood, 2021-2031F |
6.1.4 Tanzania Canned Food Market Revenues & Volume, By Canned fruit & vegetables, 2021-2031F |
6.1.5 Tanzania Canned Food Market Revenues & Volume, By Canned ready meals, 2021-2031F |
6.1.6 Tanzania Canned Food Market Revenues & Volume, By Others, 2021-2031F |
6.2 Tanzania Canned Food Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Canned Food Market Revenues & Volume, By Organic, 2021-2031F |
6.2.3 Tanzania Canned Food Market Revenues & Volume, By Conventional, 2021-2031F |
6.3 Tanzania Canned Food Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Canned Food Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.3.3 Tanzania Canned Food Market Revenues & Volume, By Convenience stores, 2021-2031F |
6.3.4 Tanzania Canned Food Market Revenues & Volume, By E-commerce, 2021-2031F |
6.3.5 Tanzania Canned Food Market Revenues & Volume, By Others, 2021-2031F |
7 Tanzania Canned Food Market Import-Export Trade Statistics |
7.1 Tanzania Canned Food Market Export to Major Countries |
7.2 Tanzania Canned Food Market Imports from Major Countries |
8 Tanzania Canned Food Market Key Performance Indicators |
8.1 Percentage of households purchasing canned food products. |
8.2 Growth in the number of retail outlets stocking canned food products. |
8.3 Consumer awareness and perception of canned food safety and quality. |
9 Tanzania Canned Food Market - Opportunity Assessment |
9.1 Tanzania Canned Food Market Opportunity Assessment, By Product Type, 2023 & 2031F |
9.2 Tanzania Canned Food Market Opportunity Assessment, By Type, 2023 & 2031F |
9.3 Tanzania Canned Food Market Opportunity Assessment, By Distribution Channel, 2023 & 2031F |
10 Tanzania Canned Food Market - Competitive Landscape |
10.1 Tanzania Canned Food Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Canned Food Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |