Product Code: ETC074684 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Thailand baby food market is a significant segment of the country`s food industry, catering to the nutritional needs of infants and young children. Baby food products include a wide range of items, such as infant formula, baby cereals, baby snacks, and baby beverages. The market has been witnessing steady growth due to increasing awareness about the importance of early nutrition and the changing lifestyle of parents, leading to a rising demand for convenient and nutritious baby food options. Moreover, factors like urbanization, higher disposable incomes, and a growing trend of working mothers have also contributed to the expansion of the baby food market in Thailand.
Several factors drive the growth of the baby food market in Thailand. Firstly, there is a growing emphasis on infant health and nutrition, leading to an increased preference for fortified and nutritionally-rich baby food products. Additionally, the rise in the number of working mothers has resulted in higher demand for ready-to-feed and easy-to-prepare baby food options, driving market growth. Furthermore, changing consumer preferences and a willingness to spend more on premium and organic baby food products have also boosted the market. The expansion of modern retail channels and e-commerce platforms has made baby food products more accessible to a larger consumer base, driving market penetration.
Despite the positive growth trajectory, the Thailand baby food market faces several challenges. One of the significant challenges is the competition from homemade baby food alternatives. Many parents in Thailand prefer preparing baby food at home to ensure its freshness and quality. This trend poses a challenge for packaged baby food manufacturers to convince consumers of the convenience and nutritional value of their products. Additionally, concerns about food safety and the quality of ingredients in packaged baby food may influence some parents to opt for homemade options. Moreover, stringent regulations and quality standards imposed on baby food products by regulatory authorities can present compliance challenges for manufacturers.
The Covid-19 pandemic had a notable impact on the Thailand baby food market. During the pandemic, there was a surge in demand for baby food products as parents stocked up on essential items, fearing potential supply chain disruptions. Panic buying and increased consumption of packaged baby food were observed during the initial stages of the pandemic. However, the economic repercussions of the pandemic, including job losses and financial constraints, may have affected consumer purchasing power, leading to shifts in buying behavior. Additionally, disruptions in the supply chain and logistical challenges may have impacted the availability of certain baby food products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Baby Food Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Baby Food Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Baby Food Market - Industry Life Cycle |
3.4 Thailand Baby Food Market - Porter's Five Forces |
3.5 Thailand Baby Food Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Baby Food Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Baby Food Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Baby Food Market Trends |
6 Thailand Baby Food Market, By Types |
6.1 Thailand Baby Food Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Baby Food Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Baby Food Market Revenues & Volume, By Dried baby food, 2021-2031F |
6.1.4 Thailand Baby Food Market Revenues & Volume, By Milk formula , 2021-2031F |
6.1.5 Thailand Baby Food Market Revenues & Volume, By Prepared baby food, 2021-2031F |
6.1.6 Thailand Baby Food Market Revenues & Volume, By Other baby food, 2021-2031F |
6.2 Thailand Baby Food Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Baby Food Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.2.3 Thailand Baby Food Market Revenues & Volume, By Hypermarkets, 2021-2031F |
6.2.4 Thailand Baby Food Market Revenues & Volume, By Small grocery retailers, 2021-2031F |
6.2.5 Thailand Baby Food Market Revenues & Volume, By Health and beauty retailers, 2021-2031F |
6.2.6 Thailand Baby Food Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Baby Food Market Import-Export Trade Statistics |
7.1 Thailand Baby Food Market Export to Major Countries |
7.2 Thailand Baby Food Market Imports from Major Countries |
8 Thailand Baby Food Market Key Performance Indicators |
9 Thailand Baby Food Market - Opportunity Assessment |
9.1 Thailand Baby Food Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Baby Food Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Baby Food Market - Competitive Landscape |
10.1 Thailand Baby Food Market Revenue Share, By Companies, 2024 |
10.2 Thailand Baby Food Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |