Product Code: ETC074144 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The bidets market in Thailand has been witnessing significant growth in recent years. Bidets are personal hygiene devices used for cleaning the genital and anal areas after using the toilet. In Thailand, bidets have gained popularity due to their hygienic benefits, convenience, and water-saving features. The market offers a variety of bidet types, including manual bidets, electric bidet seats, and portable bidets. The demand for bidets is driven by factors such as increasing awareness of personal hygiene, changing consumer preferences, and the promotion of water conservation practices.
Several factors contribute to the growth of the bidets market in Thailand. Firstly, there is a growing awareness among Thailand consumers about the importance of maintaining personal hygiene, leading to an increased interest in bidets as an effective cleaning solution. Additionally, bidets are considered more environmentally friendly than traditional toilet paper, as they reduce paper waste and water consumption. The emphasis on water conservation practices and sustainable living further drives the adoption of bidets in households and public spaces. Moreover, the convenience and comfort provided by electric bidet seats with various features such as heated seats, adjustable water pressure, and air drying options have attracted consumers seeking modern and innovative bathroom solutions.
Despite its positive growth trajectory, the bidets market in Thailand faces certain challenges. One of the primary challenges is the cultural factor. While bidets are gaining popularity, there is still a portion of the population that may be hesitant to adopt bidets due to cultural norms and traditional practices. Educating and creating awareness about the benefits of bidets is essential to overcome this challenge. Additionally, the availability of low-cost alternatives, such as handheld bidet sprayers, may pose a competitive challenge for electric bidet seats, especially among cost-conscious consumers.
The outbreak of the COVID-19 pandemic had a mixed impact on the bidets market in Thailand. On one hand, there was an increased focus on personal hygiene and cleanliness, leading to a surge in demand for bidets as consumers sought to maintain a higher level of sanitation. On the other hand, the economic uncertainties during the pandemic may have influenced some consumers to defer non-essential purchases, potentially affecting the market temporarily. However, the overall shift towards greater hygiene consciousness has likely contributed to the long-term growth of the bidets market.
The bidets market in Thailand is supported by a mix of local and international players. Major global manufacturers in the bathroom fixtures industry have a presence in the country, offering a variety of bidet products. These include companies like TOTO Ltd., Kohler Co., Panasonic Corporation, and Coway Co., Ltd. Additionally, local manufacturers and distributors cater to the domestic market, providing cost-effective bidet solutions tailored to the preferences of Thailand consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Bidets Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Bidets Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Bidets Market - Industry Life Cycle |
3.4 Thailand Bidets Market - Porter's Five Forces |
3.5 Thailand Bidets Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Bidets Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Thailand Bidets Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Bidets Market Trends |
6 Thailand Bidets Market, By Types |
6.1 Thailand Bidets Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Bidets Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Bidets Market Revenues & Volume, By Conventional Bidet, 2021-2031F |
6.1.4 Thailand Bidets Market Revenues & Volume, By Bidet Shower, 2021-2031F |
6.1.5 Thailand Bidets Market Revenues & Volume, By Add-on Bidets, 2021-2031F |
6.2 Thailand Bidets Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Thailand Bidets Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Thailand Bidets Market Revenues & Volume, By Commercial, 2021-2031F |
7 Thailand Bidets Market Import-Export Trade Statistics |
7.1 Thailand Bidets Market Export to Major Countries |
7.2 Thailand Bidets Market Imports from Major Countries |
8 Thailand Bidets Market Key Performance Indicators |
9 Thailand Bidets Market - Opportunity Assessment |
9.1 Thailand Bidets Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Bidets Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Thailand Bidets Market - Competitive Landscape |
10.1 Thailand Bidets Market Revenue Share, By Companies, 2024 |
10.2 Thailand Bidets Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |