| Product Code: ETC178424 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Thailand Brown Rice Market may undergo a gradual slowdown in growth rates between 2025 and 2029. Beginning strongly at -1.44% in 2025, growth softens to -5.45% in 2029.

Thailand's Brown Rice market is anticipated to experience a negative growth rate of -2.07% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

The total demand for brown rice in Thailand was estimated at 8.2 million tons in 2018, with an average annual growth rate of 4.5% over the past five years. The main importers are Japan (36%), China (17%), and South Korea (6%). The major varieties exported from Thailand include Jasmine, Khao Dawk Mali 105, Pathum Thani 1, and RD 6.
The Thailand brown rice market has experienced expansion due to rising health consciousness among consumers. Brown rice is considered a healthier alternative to white rice as it retains its bran and germ layers, offering higher fiber content and essential nutrients. Health-conscious consumers seeking better dietary options have contributed to the increased consumption of brown rice.
The Thailand brown rice market, the challenge involves changing consumer preferences from white rice to the healthier and less processed brown rice. Overcoming cultural preferences for polished white rice and communicating the nutritional advantages of brown rice is essential.
The shift towards healthier diets is boosting the demand for brown rice. Entrepreneurs can focus on modernizing rice milling and distribution, providing consumers with convenient access to quality brown rice products.
During the pandemic, there was a surge in demand for staple foods, such as brown rice, as consumers sought out healthier and more nutritious options. This increased demand put pressure on the rice supply chain, leading to occasional shortages and price fluctuations.
The Thailand brown rice market features key players like Thai Rice Exporters Association and CP Group, who play a significant role in cultivating, processing, and supplying brown rice, known for its health benefits.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Brown Rice Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Brown Rice Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Brown Rice Market - Industry Life Cycle |
3.4 Thailand Brown Rice Market - Porter's Five Forces |
3.5 Thailand Brown Rice Market Revenues & Volume Share, By Length, 2020 & 2030F |
3.6 Thailand Brown Rice Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.7 Thailand Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Thailand Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of brown rice |
4.2.2 Growing demand for organic and natural food products |
4.2.3 Government initiatives promoting the consumption of brown rice |
4.3 Market Restraints |
4.3.1 Price competitiveness with white rice |
4.3.2 Limited availability of high-quality brown rice varieties |
4.3.3 Lack of infrastructure for efficient distribution and marketing of brown rice |
5 Thailand Brown Rice Market Trends |
6 Thailand Brown Rice Market, By Types |
6.1 Thailand Brown Rice Market, By Length |
6.1.1 Overview and Analysis |
6.1.2 Thailand Brown Rice Market Revenues & Volume, By Length, 2020-2030F |
6.1.3 Thailand Brown Rice Market Revenues & Volume, By long, 2020-2030F |
6.1.4 Thailand Brown Rice Market Revenues & Volume, By Medium, 2020-2030F |
6.1.5 Thailand Brown Rice Market Revenues & Volume, By Short, 2020-2030F |
6.2 Thailand Brown Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Brown Rice Market Revenues & Volume, By Sweet, 2020-2030F |
6.2.3 Thailand Brown Rice Market Revenues & Volume, By Basmati, 2020-2030F |
6.3 Thailand Brown Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2020-2030F |
6.3.3 Thailand Brown Rice Market Revenues & Volume, By Grocery Stores, 2020-2030F |
6.3.4 Thailand Brown Rice Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.3.5 Thailand Brown Rice Market Revenues & Volume, By Online Stores, 2020-2030F |
6.3.6 Thailand Brown Rice Market Revenues & Volume, By Others, 2020-2030F |
7 Thailand Brown Rice Market Import-Export Trade Statistics |
7.1 Thailand Brown Rice Market Export to Major Countries |
7.2 Thailand Brown Rice Market Imports from Major Countries |
8 Thailand Brown Rice Market Key Performance Indicators |
8.1 Percentage growth in the number of health-conscious consumers |
8.2 Increase in the number of organic brown rice farms |
8.3 Government expenditure on brown rice promotion campaigns |
9 Thailand Brown Rice Market - Opportunity Assessment |
9.1 Thailand Brown Rice Market Opportunity Assessment, By Length, 2020 & 2030F |
9.2 Thailand Brown Rice Market Opportunity Assessment, By Type, 2020 & 2030F |
9.3 Thailand Brown Rice Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Thailand Brown Rice Market - Competitive Landscape |
10.1 Thailand Brown Rice Market Revenue Share, By Companies, 2023 |
10.2 Thailand Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |