| Product Code: ETC11467695 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In the Thailand cakes and pastries market, the import trend showed a significant growth rate of 34.87% from 2023 to 2024, with a compound annual growth rate (CAGR) of 18.57% for the period 2020-2024. This surge in imports can be attributed to a notable shift in consumer preferences towards international confectionery products, driving demand and market expansion.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Cakes, Pastries Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Cakes, Pastries Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Cakes, Pastries Market - Industry Life Cycle |
3.4 Thailand Cakes, Pastries Market - Porter's Five Forces |
3.5 Thailand Cakes, Pastries Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Thailand Cakes, Pastries Market Revenues & Volume Share, By Application, 2022 & 2032F |
3.7 Thailand Cakes, Pastries Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.8 Thailand Cakes, Pastries Market Revenues & Volume Share, By Ingredient, 2022 & 2032F |
3.9 Thailand Cakes, Pastries Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
4 Thailand Cakes, Pastries Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of Western-style desserts in Thailand |
4.2.2 Increasing disposable income and changing lifestyles leading to higher spending on indulgent food items like cakes and pastries |
4.2.3 Tourism growth in Thailand boosting demand for cakes and pastries as part of the culinary experience |
4.3 Market Restraints |
4.3.1 Health concerns and increasing awareness about the negative impacts of consuming high-sugar and high-fat products |
4.3.2 Competition from other snack and dessert options in the market |
5 Thailand Cakes, Pastries Market Trends |
6 Thailand Cakes, Pastries Market, By Types |
6.1 Thailand Cakes, Pastries Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Cakes, Pastries Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Thailand Cakes, Pastries Market Revenues & Volume, By Cakes, 2022 - 2032F |
6.1.4 Thailand Cakes, Pastries Market Revenues & Volume, By Pastries, 2022 - 2032F |
6.2 Thailand Cakes, Pastries Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Cakes, Pastries Market Revenues & Volume, By Bakery, 2022 - 2032F |
6.2.3 Thailand Cakes, Pastries Market Revenues & Volume, By Desserts, 2022 - 2032F |
6.3 Thailand Cakes, Pastries Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Thailand Cakes, Pastries Market Revenues & Volume, By Cafes, 2022 - 2032F |
6.3.3 Thailand Cakes, Pastries Market Revenues & Volume, By Restaurants, 2022 - 2032F |
6.4 Thailand Cakes, Pastries Market, By Ingredient |
6.4.1 Overview and Analysis |
6.4.2 Thailand Cakes, Pastries Market Revenues & Volume, By Sugar-Based, 2022 - 2032F |
6.4.3 Thailand Cakes, Pastries Market Revenues & Volume, By Egg-Free, 2022 - 2032F |
6.5 Thailand Cakes, Pastries Market, By Packaging Type |
6.5.1 Overview and Analysis |
6.5.2 Thailand Cakes, Pastries Market Revenues & Volume, By Boxes, 2022 - 2032F |
6.5.3 Thailand Cakes, Pastries Market Revenues & Volume, By Trays, 2022 - 2032F |
7 Thailand Cakes, Pastries Market Import-Export Trade Statistics |
7.1 Thailand Cakes, Pastries Market Export to Major Countries |
7.2 Thailand Cakes, Pastries Market Imports from Major Countries |
8 Thailand Cakes, Pastries Market Key Performance Indicators |
8.1 Number of specialty bakeries and patisseries opening in Thailand |
8.2 Consumer engagement on social media platforms for cake and pastry-related content |
8.3 Percentage of consumers willing to pay a premium for high-quality cakes and pastries |
9 Thailand Cakes, Pastries Market - Opportunity Assessment |
9.1 Thailand Cakes, Pastries Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Thailand Cakes, Pastries Market Opportunity Assessment, By Application, 2022 & 2032F |
9.3 Thailand Cakes, Pastries Market Opportunity Assessment, By End User, 2022 & 2032F |
9.4 Thailand Cakes, Pastries Market Opportunity Assessment, By Ingredient, 2022 & 2032F |
9.5 Thailand Cakes, Pastries Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
10 Thailand Cakes, Pastries Market - Competitive Landscape |
10.1 Thailand Cakes, Pastries Market Revenue Share, By Companies, 2025 |
10.2 Thailand Cakes, Pastries Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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