| Product Code: ETC126102 | Publication Date: Jul 2023 | Updated Date: Mar 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Thailand cider market witnessed a notable import trend from 2023 to 2024, with a growth rate of 14.53%. The compound annual growth rate (CAGR) for imports between 2020 and 2024 stood at 11.88%. This import momentum can be attributed to shifting consumer preferences towards premium cider products, indicating a growing demand for quality beverages in the Thai market.

The Cider market in Thailand is projected to grow at a growing growth rate of 5.10% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

The Thailand cider market has experienced significant growth in recent years, with an increasing number of consumers embracing cider as a refreshing alcoholic beverage. Cider, traditionally popular in Western countries, has found its place in the Thailand market, driven by changing consumer preferences and the influence of international trends. The market is characterized by a diverse range of cider products, including traditional apple-based ciders, as well as innovative variants with unique flavors. Local and international players have entered the market, contributing to its expansion and competitive landscape.
Several factors have fueled the growth of the cider market in Thailand. Firstly, a shift in consumer preferences towards lighter and fruit-based alcoholic beverages has driven the demand for cider. Additionally, the rise in disposable income among the middle-class population has increased the affordability of premium alcoholic beverages, including cider. The influence of western drinking culture and the popularity of cider among tourists have also played a role in boosting its consumption among Thailand locals. Furthermore, aggressive marketing and promotional activities by key players have effectively created awareness and stimulated interest in cider products.
Despite the promising growth, the Thailand cider market faces certain challenges. One of the main hurdles is the dominance of other alcoholic beverages, such as beer and spirits, which have a well-established presence in the country. Convincing consumers to switch from their preferred beverages to cider remains a challenge for manufacturers and distributors. Additionally, high import taxes on cider and stringent regulations on alcohol distribution pose obstacles to market expansion. Moreover, the lack of awareness about cider and its varied flavors in some regions of Thailand hinders market penetration efforts.
The outbreak of the Covid-19 pandemic had a significant impact on the Thailand cider market. With lockdown measures and restrictions on social gatherings, the sales of alcoholic beverages, including cider, experienced a temporary decline. On-premise consumption in bars, restaurants, and entertainment venues was severely affected during the peak of the pandemic. However, the market showed resilience as off-premise sales through retail channels witnessed a surge. With the easing of restrictions and the gradual return to normalcy, the cider market is expected to rebound and regain its growth trajectory.
Thailand Cider |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Cider Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Cider Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Cider Market - Industry Life Cycle |
3.4 Thailand Cider Market - Porter's Five Forces |
3.5 Thailand Cider Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Thailand Cider Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Thailand Cider Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Cider Market Trends |
6 Thailand Cider Market, By Types |
6.1 Thailand Cider Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Cider Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Thailand Cider Market Revenues & Volume, By Flavored Cider, 2022-2032F |
6.1.4 Thailand Cider Market Revenues & Volume, By Plain Cider, 2022-2032F |
6.2 Thailand Cider Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Cider Market Revenues & Volume, By Speciality Stores, 2022-2032F |
6.2.3 Thailand Cider Market Revenues & Volume, By Supermarket/Hypermarkets, 2022-2032F |
6.2.4 Thailand Cider Market Revenues & Volume, By Online Retail Stores, 2022-2032F |
6.2.5 Thailand Cider Market Revenues & Volume, By Other Channels, 2022-2032F |
7 Thailand Cider Market Import-Export Trade Statistics |
7.1 Thailand Cider Market Export to Major Countries |
7.2 Thailand Cider Market Imports from Major Countries |
8 Thailand Cider Market Key Performance Indicators |
9 Thailand Cider Market - Opportunity Assessment |
9.1 Thailand Cider Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Thailand Cider Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Thailand Cider Market - Competitive Landscape |
10.1 Thailand Cider Market Revenue Share, By Companies, 2025 |
10.2 Thailand Cider Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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