Product Code: ETC019065 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Thailand is one of the leading markets for innovative face care products in Asia. With an increasing number of people realizing the importance of skin health and beauty, demand for face care products in Thailand has seen steady growth over recent years. The market size was valued at USD 5.1 billion in 2025 and is projected to reach USD 8.5 billion by 2031, growing at a CAGR of 7% during the forecast period (2025-2031).
Growing awareness about skin health among Thailand consumers is driving increased demand for facial skincare products like moisturizers, cleansers, anti-aging creams etc., with many companies introducing new product ranges designed specifically to cater to different needs. In addition, rising disposable incomes as well as urbanization have contributed towards an increase in spending on such items amongst Thais within their personal grooming regimes. Furthermore, availability of these products through various distribution channels (offline & online) has also been instrumental in increasing sales volumes across all segments including mass & premium categories alike.
Despite strong growth potentials, there are some challenges that could impede growth prospects within the Thailand face care sector ??? most notably price competition from low cost imported brands which could affect domestic players??? ability to raise prices and consequently margins; along with more stringent regulations related to safety standards being imposed on manufacturers which could add extra costs onto production processes thus making it harder for local companies to compete against foreign imports without compromising profitability or quality standards. Additionally lack of proper education about ingredients used in certain types of facial cosmetics may hinder market expansion if not addressed properly by industry stakeholders over time via effective awareness campaigns or other marketing initiatives targeting end users directly.
The Covid-19 pandemic had a significant effect on global economies due its far reaching implications which resulted in temporary disruptions throughout supply chains worldwide including those associated with beauty and cosmetic industries overall but more specifically towards facial cosmetics producers/distributors located within Thailand as well where travel restrictions impacted upon both domestic consumer movements/spending behaviour & international exports shipments alike causing economic losses from sales revenue generation perspective even though these were partially offset by higher digital orders received via online platforms during peak months since then recovering fairly quickly parallel with easing lockdown measures implemented locally across provinces nationwide.
Some key players operating within the Thailand Face Care Products Market include L???Oreal SA (France)
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Face Care Products Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Face Care Products Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Face Care Products Market - Industry Life Cycle |
3.4 Thailand Face Care Products Market - Porter's Five Forces |
3.5 Thailand Face Care Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Face Care Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Thailand Face Care Products Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.8 Thailand Face Care Products Market Revenues & Volume Share, By Age, 2021 & 2031F |
4 Thailand Face Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Face Care Products Market Trends |
6 Thailand Face Care Products Market, By Types |
6.1 Thailand Face Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Face Care Products Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Face Care Products Market Revenues & Volume, By Face Cream & Moisturizer, 2021-2031F |
6.1.4 Thailand Face Care Products Market Revenues & Volume, By Anti-Aging Cream, 2021-2031F |
6.1.5 Thailand Face Care Products Market Revenues & Volume, By Serum, 2021-2031F |
6.1.6 Thailand Face Care Products Market Revenues & Volume, By Face Mask, 2021-2031F |
6.1.7 Thailand Face Care Products Market Revenues & Volume, By Face Wash, 2021-2031F |
6.1.8 Thailand Face Care Products Market Revenues & Volume, By Cleanser, 2021-2031F |
6.1.9 Thailand Face Care Products Market Revenues & Volume, By Scrub, 2021-2031F |
6.1.10 Thailand Face Care Products Market Revenues & Volume, By Scrub, 2021-2031F |
6.2 Thailand Face Care Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Face Care Products Market Revenues & Volume, By Beauty Parlors/Salons, 2021-2031F |
6.2.3 Thailand Face Care Products Market Revenues & Volume, By Multi-Brand Retail Outlets, 2021-2031F |
6.2.4 Thailand Face Care Products Market Revenues & Volume, By Online Platforms, 2021-2031F |
6.2.5 Thailand Face Care Products Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.2.6 Thailand Face Care Products Market Revenues & Volume, By Exclusive Retail Stores, 2021-2031F |
6.3 Thailand Face Care Products Market, By Gender |
6.3.1 Overview and Analysis |
6.3.2 Thailand Face Care Products Market Revenues & Volume, By Male, 2021-2031F |
6.3.3 Thailand Face Care Products Market Revenues & Volume, By Female, 2021-2031F |
6.4 Thailand Face Care Products Market, By Age |
6.4.1 Overview and Analysis |
6.4.2 Thailand Face Care Products Market Revenues & Volume, By 0?1, 2021-2031F |
6.4.3 Thailand Face Care Products Market Revenues & Volume, By 2?25, 2021-2031F |
6.4.4 Thailand Face Care Products Market Revenues & Volume, By 26?40, 2021-2031F |
6.4.5 Thailand Face Care Products Market Revenues & Volume, By 41?55, 2021-2031F |
6.4.6 Thailand Face Care Products Market Revenues & Volume, By >55, 2021-2031F |
7 Thailand Face Care Products Market Import-Export Trade Statistics |
7.1 Thailand Face Care Products Market Export to Major Countries |
7.2 Thailand Face Care Products Market Imports from Major Countries |
8 Thailand Face Care Products Market Key Performance Indicators |
9 Thailand Face Care Products Market - Opportunity Assessment |
9.1 Thailand Face Care Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Face Care Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Thailand Face Care Products Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.4 Thailand Face Care Products Market Opportunity Assessment, By Age, 2021 & 2031F |
10 Thailand Face Care Products Market - Competitive Landscape |
10.1 Thailand Face Care Products Market Revenue Share, By Companies, 2024 |
10.2 Thailand Face Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |