| Product Code: ETC030585 | Publication Date: Jul 2023 | Updated Date: Mar 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Thailand fortified wines market, the import trend experienced a decline from 2023 to 2024, with a growth rate of -18.56%. However, the compound annual growth rate (CAGR) for the period 2020-2024 stood at a positive 20.08%. This shift may be attributed to changing consumer preferences or fluctuations in trade policies impacting import momentum.

Fortified wines are a type of wine that has been fortified with brandy or other spirits to increase its alcohol content. Fortified wines have become popular in Thailand due to their unique flavor and taste, making them a favorite among many Thailand consumers. The Thailand fortified wines market is expected to witness significant growth during the forecast period of 2025-2031 on account of increasing demand for these types of drinks and rising disposable incomes.
The major factors driving the growth of the fortified wines market in Thailand include an increase in disposable income, rapid urbanization, changes in consumer lifestyle, growing health awareness regarding alcoholic beverages, changing preference towards light alcoholic beverages among youth population and introduction of new flavors by leading players. Moreover, technological advancements such as packaging innovation and development will also drive the growth of this market over the forecast period. Furthermore, aggressive marketing campaigns undertaken by manufacturers coupled with promotional activities like discounts offered on online purchase are anticipated to boost sales over the next few years.
However there are certain challenges faced by manufactures while operating in this market which includes stringent government regulations imposed on consumption and promotion along with availability & cost considerations related to ingredients used for manufacturing these products which might act as restraints for further expansion into unexploited markets within this region. In addition high taxes levied upon import & export may deter revenue generation opportunities further limiting scope for profitability within ongoing operations.
The outbreak of COVID-19 pandemic has severely impacted global economic conditions including Thailand economy resulting into closure of hospitality sector (hotels & restaurants) across country thereby significantly affecting sales volumes thus hitting overall industry revenues adversely over short run prospects till end 2025.However it is expected that trend shall be reversed once situation stabilizes supported by favorable policies implemented towards recovery from ongoing crisis during second half 2025 onwards contributing positively towards industry???s future outlook..
Some key players operating in Thailand fortified wines market include Moet Hennessy Diageo PLC., Suntory Holdings Limited, Carlsberg Group, Allied Domecq Spirits & Wine Ltd., Emperador Distillers Inc., Brown Forman Corporation Ltd., La Martiniquaise Groupe Company Ltd., Heineken N V/SA, Halewood International Limited(Jaegermeister), Bacardi Martini France SA etc
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Fortified Wines Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Fortified Wines Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Fortified Wines Market - Industry Life Cycle |
3.4 Thailand Fortified Wines Market - Porter's Five Forces |
3.5 Thailand Fortified Wines Market Revenues & Volume Share, By Types, 2022 & 2032F |
3.6 Thailand Fortified Wines Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Thailand Fortified Wines Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Fortified Wines Market Trends |
6 Thailand Fortified Wines Market, By Types |
6.1 Thailand Fortified Wines Market, By Types |
6.1.1 Overview and Analysis |
6.1.2 Thailand Fortified Wines Market Revenues & Volume, By Types, 2022-2032F |
6.1.3 Thailand Fortified Wines Market Revenues & Volume, By Port, Sherry, 2022-2032F |
6.1.4 Thailand Fortified Wines Market Revenues & Volume, By Marsala, 2022-2032F |
6.1.5 Thailand Fortified Wines Market Revenues & Volume, By Madeira, 2022-2032F |
6.1.6 Thailand Fortified Wines Market Revenues & Volume, By Commandaria, 2022-2032F |
6.1.7 Thailand Fortified Wines Market Revenues & Volume, By Vermouth, 2022-2032F |
6.1.8 Thailand Fortified Wines Market Revenues & Volume, By Others, 2022-2032F |
6.2 Thailand Fortified Wines Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Fortified Wines Market Revenues & Volume, By On-Trade, 2022-2032F |
6.2.3 Thailand Fortified Wines Market Revenues & Volume, By Off-Trade, 2022-2032F |
7 Thailand Fortified Wines Market Import-Export Trade Statistics |
7.1 Thailand Fortified Wines Market Export to Major Countries |
7.2 Thailand Fortified Wines Market Imports from Major Countries |
8 Thailand Fortified Wines Market Key Performance Indicators |
9 Thailand Fortified Wines Market - Opportunity Assessment |
9.1 Thailand Fortified Wines Market Opportunity Assessment, By Types, 2022 & 2032F |
9.2 Thailand Fortified Wines Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Thailand Fortified Wines Market - Competitive Landscape |
10.1 Thailand Fortified Wines Market Revenue Share, By Companies, 2025 |
10.2 Thailand Fortified Wines Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
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