| Product Code: ETC407961 | Publication Date: Oct 2022 | Updated Date: Mar 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for hake in 2024 showed a growth rate of 0.55%, contrasting with a compound annual growth rate (CAGR) of -0.47% from 2020 to 2023. This minor uptick in import momentum from 2023 to 2024 may indicate a potential market recovery driven by evolving consumer preferences or shifts in trade policies.

Hake is not a native fish to Thailand, but it has gained a presence in the seafood market due to its versatility and mild flavor. The Thai hake market primarily imports the fish from countries with abundant hake resources. Hake is typically used in a variety of seafood dishes, including curries, stews, and grilled preparations. Its mild taste makes it a favorite choice among consumers seeking a light and flaky fish option. The market for hake in Thailand is influenced by seafood import trends and the preferences of Thai consumers for diverse seafood options.
The fish roe market in Thailand is experiencing growth driven by both culinary preferences and the health-consciousness of consumers. Fish roe, particularly from species like salmon and trout, is considered a delicacy and is widely used in sushi and other seafood dishes. The market is also benefiting from the increasing awareness of the nutritional benefits of fish roe, which is rich in essential nutrients such as omega-3 fatty acids and proteins. As consumers seek out healthier and more diverse food options, the demand for fish roe is on the rise. Additionally, the export potential of Thai fish roe to international markets further contributes to the market`s growth.
The hake market in Thailand faces challenges in terms of maintaining a sustainable supply chain. Overfishing and regulatory issues can impact hake populations, leading to supply constraints. Furthermore, competition with other whitefish species and the need for efficient processing facilities are ongoing challenges.
The hake market in Thailand experienced mixed consequences during the pandemic. Initially, there was a decline in both domestic and export demand as restaurants and seafood suppliers faced closures. However, the hake market adapted by diversifying product offerings, including frozen hake, which saw an increase in demand as consumers preferred longer-lasting options. As the situation improved, exports started to rebound, particularly to countries with a strong seafood market presence.
In the hake market in Thailand, companies like Thai Union Group, Sea Harvest Group, and Pescanova Thailand are prominent players. These companies are known for their involvement in hake processing and distribution, offering a variety of hake products to consumers and foodservice providers. Their commitment to quality and sustainability makes them leaders in the Thai hake market.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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