Thailand Handbag Market (2025-2029) | Outlook, Size, Value, Companies, Analysis, Industry, Forecast, Growth, Revenue, Share, Trends

Market Forecast By Product Type (Satchel, Bucket Bag, Clutch, Tote Bag, Other Product Types), By Distribution Channel (Online Retail Stores, Offline Retail Stores) And Competitive Landscape

Product Code: ETC277765 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Thailand Handbag Market Size Growth Rate


The Thailand Handbag Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 4.47% in 2025 and reaches 16.05% by 2029.

Thailand Handbag Market Growth Rate

Handbag Market: Thailand vs Top 5 Major Economies in 2027 (Asia)


By 2027, the Handbag market in Thailand is anticipated to reach a growth rate of 6.43%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

Handbag Market: Thailand vs Top 5 Major Economies in 2027 (Asia)

Thailand Handbag Market Highlights

Report Name Thailand Handbag Market
Forecast Period 2025-2029
CAGR 16.05%
Growing Sector E-commerce

Topics Covered in the Thailand Handbag Market Report

The Thailand Handbag Market report thoroughly covers the market by product type and distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Thailand Handbag Market Synopsis

The Thailand Handbag Market has been experiencing robust growth over the past few years, influenced by the growing demand for different handbag styles, such as totes, clutches, and backpacks. This demand is propelled by the increasing disposable income of consumers and the influence of fashion trends. The increasing young population and their shift towards branded and premium items further contribute to the market expansion.

The Thailand Handbag Market is projected to experience robust growth with a CAGR of 16.05% during the forecast period of 2025-2029. Many factors have driven a strong Thailand Handbag Market Growth. The main factors driving this growth have been increased awareness in global fashion that has drawn consumers towards buying stylish and functional handbags, which have encouraged higher demand for quality handbags. Disposable income being briefly increased for the middle-class, and the upper-classes have also driven increasing demand for handbags. The growth of the Thailand tourism sector attracts development into the Handbag Market. This tourism is also a major driving factor because Thailand attracts millions each year, who often buy authentic or branded handbags as souvenirs.

The Thailand Handbag Market faces many challenges to its growth. The most significant factors that could limit its progress are the issue of counterfeit products, not just simply affecting the reputation of legitimate brands and stores, but also compounding revenue losses. Competition coming from established luxury brands and local players is making it very difficult for small-scale operators to survive and keep their market share.

Thailand Handbag Market Trends

The Thailand Handbag Industry has seen remarkable trends in sustainability and innovative design. With rising awareness of environmental concerns, many brands and manufacturers have started adopting eco-friendly materials and ethical production processes. Hand-crafted and artisanal handbags are also gaining traction, as consumers value uniqueness and craftsmanship. Increasing collaborations between local designers and international brands showcase creativity while blending traditional Thai aesthetics with modern designs. Digitalization in retail markets has contributed to significant customer engagement and personalized shopping experiences.

Investment Opportunities in the Thailand Handbag Market

Investors seeking opportunities in the Thailand Handbag Market will find significant potential in the sustainable and luxury handbag segments. With consumers becoming more environmentally conscious, businesses focusing on biodegradable and recycled materials are poised for success. Additionally, the ongoing expansion of e-commerce platforms presents a viable avenue for investment, providing global exposure and efficient customer acquisition. Franchising high-end international handbag brands in Thailand is also profitable due to the growing inclination for luxury items among Thai consumers.

Leading Players of the Thailand Handbag Market

The market comprises key players that are consistently innovating and expanding to capture the Thailand Handbag Market Share. Notable brands include international luxury companies like Louis Vuitton, Chanel, and Gucci, as well as local brands like NaRaYa, which is known for its affordable yet stylish handbag collections.

Government Regulations Introduced in the Thailand Handbag Market

According to the Thai government data, new regulations have been implemented to ensure the sustainability and ethical production of handbags in the market. These regulations focus on banning the use of non-biodegradable materials and promoting environmentally friendly substitutes. Additionally, manufacturers are required to comply with fair labor practices and transparency in their supply chains. By enforcing these policies, the government aims to maintain quality standards while supporting environmental and social responsibility within the industry.

Future Insights of the Thailand Handbag Market

The future of the Thailand handbag market appears bright, with several trends anticipated to shape the market. Consumers' choices will likely continue to move toward sustainable handbag choices, pushing brands to create more innovative and environmentally friendly materials. The rising influence of social media and digital marketing will act as decisive tools in shaping consumer decisions. Additionally, collaborations between international and local players will play a significant role in creating a more integrated and diversified market. The market is expected to continue its upward trajectory, bolstered by the growing middle class, international demand, and technological advancements.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Tote Bag to Dominate the Market- By Product Type

Tote Bag is anticipated to witness significant growth in the coming years. Tote bags have gained immense popularity due to their versatility and practicality. They cater to a wide range of consumers, including working professionals, students, and everyday users, as they offer ample storage space while maintaining a fashionable appeal. 

Online Retail Stores to Dominate the Market- By Distribution Channel

According to Bhawna Singh, Assistant Manager, 6Wresearch,  Online retail stores are expected to dominate the market. The increasing internet penetration, coupled with the convenience of browsing extensive product ranges and comparing prices, has attracted a large consumer base to online shopping.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data from 2021 to 2024.
  • Base Year: 2024
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Thailand Handbag Market Outlook
  • Market Size of Thailand Handbag Market, 2024
  • Forecast of Thailand Handbag Market, 2031
  • Historical Data and Forecast of Thailand Handbag Revenues & Volume for the Period 2019-2029
  • Thailand Handbag Market Trend Evolution
  • Thailand Handbag Market Drivers and Challenges
  • Thailand Handbag Price Trends
  • Thailand Handbag Porter's Five Forces
  • Thailand Handbag Industry Life Cycle
  • Historical Data and Forecast of Thailand Handbag Market Revenues & Volume By Product Type for the Period 2019-2029
  • Historical Data and Forecast of Thailand Handbag Market Revenues & Volume By Satchel for the Period 2019-2029
  • Historical Data and Forecast of Thailand Handbag Market Revenues & Volume By Bucket Bag for the Period 2019-2029
  • Historical Data and Forecast of Thailand Handbag Market Revenues & Volume By Clutch for the Period 2019-2029
  • Historical Data and Forecast of Thailand Handbag Market Revenues & Volume By Tote Bag for the Period 2019-2029
  • Historical Data and Forecast of Thailand Handbag Market Revenues & Volume By Other Product Types for the Period 2019-2029
  • Historical Data and Forecast of Thailand Handbag Market Revenues & Volume By Distribution Channel for the Period 2019-2029
  • Historical Data and Forecast of Thailand Handbag Market Revenues & Volume By Online Retail Stores for the Period 2019-2029
  • Historical Data and Forecast of Thailand Handbag Market Revenues & Volume By Offline Retail Stores for the Period 2019-2029
  • Thailand Handbag Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution Channel
  • Thailand Handbag Top Companies Market Share
  • Thailand Handbag Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Handbag Company Profiles
  • Thailand Handbag Key Strategic Recommendations

Markets Covered

The Market Report includes the following segments:

By Product Type

  • Satchel 
  • Bucket Bag 
  • Clutch 
  • Tote Bag 
  • Other Product Types 

By Distribution Channel

  • Online Retail Stores
  • Offline Retail Stores

Thailand Handbag Market (2025-2029): FAQs

The Thailand Handbag Market is projected to grow at a CAGR of 16.05% during the forecast period.
The market is challenged by counterfeit products, competition among brands, and fluctuating raw material costs.
Key drivers include increased disposable income, interest in luxury items, global fashion influence, and digital advertising.
Louis Vuitton, Chanel, and Gucci are the leading companies in the Thailand Handbag Market.
6Wresearch actively monitors the Thailand Handbag Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Handbag Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Thailand Handbag Market Overview
3.1 Thailand Country Macro Economic Indicators
3.2 Thailand Handbag Market Revenues & Volume, 2019 & 2029F
3.3 Thailand Handbag Market - Industry Life Cycle
3.4 Thailand Handbag Market - Porter's Five Forces
3.5 Thailand Handbag Market Revenues & Volume Share, By Product Type, 2019 & 2029F
3.6 Thailand Handbag Market Revenues & Volume Share, By Distribution Channel, 2019 & 2029F
4 Thailand Handbag Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.2.1 Increasing disposable income of consumers in Thailand
4.2.2 Growing fashion consciousness and trends in the region
4.2.3 Rise in online retailing and e-commerce platforms
4.2.4 Tourism industry boosting demand for handbags
4.2.5 Influence of celebrities and social media on consumer preferences
4.3 Market Restraints
4.3.1 Fluctuating raw material prices impacting production costs
4.3.2 Competition from counterfeit products affecting brand value
4.3.3 Economic instability and currency fluctuations
4.3.4 Changing consumer preferences and fashion trends
4.3.5 Increasing environmental concerns leading to demand for sustainable products
5 Thailand Handbag Market Trends
6 Thailand Handbag Market, By Types
6.1 Thailand Handbag Market, By Product Type
6.1.1 Overview and Analysis
6.1.2 Thailand Handbag Market Revenues & Volume, By Product Type, 2019-2029F
6.1.3 Thailand Handbag Market Revenues & Volume, By Satchel, 2019-2029F
6.1.4 Thailand Handbag Market Revenues & Volume, By Bucket Bag, 2019-2029F
6.1.5 Thailand Handbag Market Revenues & Volume, By Clutch, 2019-2029F
6.1.6 Thailand Handbag Market Revenues & Volume, By Tote Bag, 2019-2029F
6.1.7 Thailand Handbag Market Revenues & Volume, By Other Product Types, 2019-2029F
6.2 Thailand Handbag Market, By Distribution Channel
6.2.1 Overview and Analysis
6.2.2 Thailand Handbag Market Revenues & Volume, By Online Retail Stores, 2019-2029F
6.2.3 Thailand Handbag Market Revenues & Volume, By Offline Retail Stores, 2019-2029F
7 Thailand Handbag Market Import-Export Trade Statistics
7.1 Thailand Handbag Market Export to Major Countries
7.2 Thailand Handbag Market Imports from Major Countries
8 Thailand Handbag Market Key Performance Indicators
8.1 Customer satisfaction ratings and feedback on product quality and design
8.2 Website traffic and online engagement metrics for handbag brands
8.3 Social media engagement and influencer collaborations
8.4 Percentage of revenue from new product launches or innovative designs
8.5 Number of retail partnerships or collaborations with fashion retailers
9 Thailand Handbag Market - Opportunity Assessment
9.1 Thailand Handbag Market Opportunity Assessment, By Product Type, 2019 & 2029F
9.2 Thailand Handbag Market Opportunity Assessment, By Distribution Channel, 2019 & 2029F
10 Thailand Handbag Market - Competitive Landscape
10.1 Thailand Handbag Market Revenue Share, By Companies, 2024
10.2 Thailand Handbag Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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