Thailand Maternity Wear Market (2025-2031) Outlook | Share, Trends, Growth, Revenue, Analysis, Forecast, Industry, Companies, Value & Size

Market Forecast By Product (Outerwear, Innerwear, Nightwear), By Distribution Channel (Store-based, Online) And Competitive Landscape
Product Code: ETC214237 Publication Date: May 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

Thailand Maternity Wear Market Synopsis

The Thailand maternity wear market caters to expectant mothers, offering clothing that is both comfortable and stylish during pregnancy. This segment has seen growth as women prioritize their well-being and fashion choices throughout their maternity journey. Maternity wear in Thailand includes a variety of clothing items, such as maternity dresses, tops, bottoms, and nursing bras. Domestic and international brands have recognized the demand for maternity wear and have introduced specialized lines to meet the needs of pregnant women. The market`s growth is driven by changing lifestyles, increasing awareness of prenatal health, and the desire of expectant mothers to maintain their sense of style during pregnancy.

Drivers of the Market

The Thailand Maternity Wear Market is primarily influenced by the changing lifestyles of expectant mothers. Modern women continue to work during pregnancy and seek comfortable and stylish clothing options that cater to their needs. Retailers and designers have responded by offering a wide range of maternity wear, including work attire, casual wear, and special occasion dresses.

Challenges of the Market

The Thailand maternity wear market faces several challenges. Firstly, there is intense competition in the sector, making it difficult for new entrants to establish themselves. Additionally, changing fashion trends and consumer preferences present a constant challenge to maternity wear manufacturers and retailers. Furthermore, economic fluctuations can affect consumer spending on non-essential items like maternity clothing. Lastly, ensuring the availability of a wide range of sizes and styles to cater to diverse body types can be a logistical challenge for businesses operating in this market.

COVID-19 Impact on the Market

The Thailand maternity wear market experienced both positive and negative effects during the pandemic. On one hand, the economic uncertainty and concerns about healthcare led some families to postpone or reconsider expanding their families. This resulted in a temporary dip in demand for maternity wear. However, for those who were expecting, there was still a need for maternity clothing, especially for essential items. E-commerce platforms became crucial for expectant mothers to shop for maternity wear safely.

Key Players in the Market

In the Thailand maternity wear market, key players cater to the unique fashion needs of expectant mothers. "Blossom Bump" is a prominent brand known for its stylish and comfortable maternity clothing. They offer a wide range of dresses, tops, and bottoms designed to adapt to a pregnant woman`s changing body. "Mama`s Choice" is another leading player, offering affordable yet fashionable maternity wear. Their product range includes essentials such as maternity jeans, nursing bras, and maternity activewear. "Baby Bump Couture" specializes in high-end maternity fashion, providing luxurious options for mothers looking for elegant and trendy attire during pregnancy.

Key Highlights of the Report:

  • Thailand Maternity Wear Market Outlook
  • Market Size of Thailand Maternity Wear Market, 2024
  • Forecast of Thailand Maternity Wear Market, 2031
  • Historical Data and Forecast of Thailand Maternity Wear Revenues & Volume for the Period 2021-2031
  • Thailand Maternity Wear Market Trend Evolution
  • Thailand Maternity Wear Market Drivers and Challenges
  • Thailand Maternity Wear Price Trends
  • Thailand Maternity Wear Porter's Five Forces
  • Thailand Maternity Wear Industry Life Cycle
  • Historical Data and Forecast of Thailand Maternity Wear Market Revenues & Volume By Product for the Period 2021-2031
  • Historical Data and Forecast of Thailand Maternity Wear Market Revenues & Volume By Outerwear for the Period 2021-2031
  • Historical Data and Forecast of Thailand Maternity Wear Market Revenues & Volume By Innerwear for the Period 2021-2031
  • Historical Data and Forecast of Thailand Maternity Wear Market Revenues & Volume By Nightwear for the Period 2021-2031
  • Historical Data and Forecast of Thailand Maternity Wear Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Thailand Maternity Wear Market Revenues & Volume By Store-based for the Period 2021-2031
  • Historical Data and Forecast of Thailand Maternity Wear Market Revenues & Volume By Online for the Period 2021-2031
  • Thailand Maternity Wear Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Distribution Channel
  • Thailand Maternity Wear Top Companies Market Share
  • Thailand Maternity Wear Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Maternity Wear Company Profiles
  • Thailand Maternity Wear Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand Maternity Wear Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Maternity Wear Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Maternity Wear Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Maternity Wear Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Maternity Wear Market - Industry Life Cycle

3.4 Thailand Maternity Wear Market - Porter's Five Forces

3.5 Thailand Maternity Wear Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 Thailand Maternity Wear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Thailand Maternity Wear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness and acceptance of maternity fashion in Thailand

4.2.2 Growing emphasis on comfort and style during pregnancy

4.2.3 Rising disposable income and changing lifestyle preferences among pregnant women in Thailand

4.3 Market Restraints

4.3.1 Economic instability and fluctuations affecting consumer spending on non-essential items like maternity wear

4.3.2 Limited availability of trendy and affordable maternity wear options in the market

5 Thailand Maternity Wear Market Trends

6 Thailand Maternity Wear Market, By Types

6.1 Thailand Maternity Wear Market, By Product

6.1.1 Overview and Analysis

6.1.2 Thailand Maternity Wear Market Revenues & Volume, By Product, 2021-2031F

6.1.3 Thailand Maternity Wear Market Revenues & Volume, By Outerwear, 2021-2031F

6.1.4 Thailand Maternity Wear Market Revenues & Volume, By Innerwear, 2021-2031F

6.1.5 Thailand Maternity Wear Market Revenues & Volume, By Nightwear, 2021-2031F

6.2 Thailand Maternity Wear Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Thailand Maternity Wear Market Revenues & Volume, By Store-based, 2021-2031F

6.2.3 Thailand Maternity Wear Market Revenues & Volume, By Online, 2021-2031F

7 Thailand Maternity Wear Market Import-Export Trade Statistics

7.1 Thailand Maternity Wear Market Export to Major Countries

7.2 Thailand Maternity Wear Market Imports from Major Countries

8 Thailand Maternity Wear Market Key Performance Indicators

8.1 Average order value (AOV) for maternity wear purchases

8.2 Percentage of repeat customers in the maternity wear segment

8.3 Website traffic and engagement metrics for maternity wear retailers

8.4 Number of collaborations with influencers or maternity fashion bloggers

8.5 Customer satisfaction scores for maternity wear products and services

9 Thailand Maternity Wear Market - Opportunity Assessment

9.1 Thailand Maternity Wear Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 Thailand Maternity Wear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Thailand Maternity Wear Market - Competitive Landscape

10.1 Thailand Maternity Wear Market Revenue Share, By Companies, 2024

10.2 Thailand Maternity Wear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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