Product Code: ETC214237 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Thailand maternity wear market caters to expectant mothers, offering clothing that is both comfortable and stylish during pregnancy. This segment has seen growth as women prioritize their well-being and fashion choices throughout their maternity journey. Maternity wear in Thailand includes a variety of clothing items, such as maternity dresses, tops, bottoms, and nursing bras. Domestic and international brands have recognized the demand for maternity wear and have introduced specialized lines to meet the needs of pregnant women. The market`s growth is driven by changing lifestyles, increasing awareness of prenatal health, and the desire of expectant mothers to maintain their sense of style during pregnancy.
The Thailand Maternity Wear Market is primarily influenced by the changing lifestyles of expectant mothers. Modern women continue to work during pregnancy and seek comfortable and stylish clothing options that cater to their needs. Retailers and designers have responded by offering a wide range of maternity wear, including work attire, casual wear, and special occasion dresses.
The Thailand maternity wear market faces several challenges. Firstly, there is intense competition in the sector, making it difficult for new entrants to establish themselves. Additionally, changing fashion trends and consumer preferences present a constant challenge to maternity wear manufacturers and retailers. Furthermore, economic fluctuations can affect consumer spending on non-essential items like maternity clothing. Lastly, ensuring the availability of a wide range of sizes and styles to cater to diverse body types can be a logistical challenge for businesses operating in this market.
The Thailand maternity wear market experienced both positive and negative effects during the pandemic. On one hand, the economic uncertainty and concerns about healthcare led some families to postpone or reconsider expanding their families. This resulted in a temporary dip in demand for maternity wear. However, for those who were expecting, there was still a need for maternity clothing, especially for essential items. E-commerce platforms became crucial for expectant mothers to shop for maternity wear safely.
In the Thailand maternity wear market, key players cater to the unique fashion needs of expectant mothers. "Blossom Bump" is a prominent brand known for its stylish and comfortable maternity clothing. They offer a wide range of dresses, tops, and bottoms designed to adapt to a pregnant woman`s changing body. "Mama`s Choice" is another leading player, offering affordable yet fashionable maternity wear. Their product range includes essentials such as maternity jeans, nursing bras, and maternity activewear. "Baby Bump Couture" specializes in high-end maternity fashion, providing luxurious options for mothers looking for elegant and trendy attire during pregnancy.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Maternity Wear Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Maternity Wear Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Maternity Wear Market - Industry Life Cycle |
3.4 Thailand Maternity Wear Market - Porter's Five Forces |
3.5 Thailand Maternity Wear Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Thailand Maternity Wear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Maternity Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness and acceptance of maternity fashion in Thailand |
4.2.2 Growing emphasis on comfort and style during pregnancy |
4.2.3 Rising disposable income and changing lifestyle preferences among pregnant women in Thailand |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations affecting consumer spending on non-essential items like maternity wear |
4.3.2 Limited availability of trendy and affordable maternity wear options in the market |
5 Thailand Maternity Wear Market Trends |
6 Thailand Maternity Wear Market, By Types |
6.1 Thailand Maternity Wear Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Maternity Wear Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Thailand Maternity Wear Market Revenues & Volume, By Outerwear, 2021-2031F |
6.1.4 Thailand Maternity Wear Market Revenues & Volume, By Innerwear, 2021-2031F |
6.1.5 Thailand Maternity Wear Market Revenues & Volume, By Nightwear, 2021-2031F |
6.2 Thailand Maternity Wear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Maternity Wear Market Revenues & Volume, By Store-based, 2021-2031F |
6.2.3 Thailand Maternity Wear Market Revenues & Volume, By Online, 2021-2031F |
7 Thailand Maternity Wear Market Import-Export Trade Statistics |
7.1 Thailand Maternity Wear Market Export to Major Countries |
7.2 Thailand Maternity Wear Market Imports from Major Countries |
8 Thailand Maternity Wear Market Key Performance Indicators |
8.1 Average order value (AOV) for maternity wear purchases |
8.2 Percentage of repeat customers in the maternity wear segment |
8.3 Website traffic and engagement metrics for maternity wear retailers |
8.4 Number of collaborations with influencers or maternity fashion bloggers |
8.5 Customer satisfaction scores for maternity wear products and services |
9 Thailand Maternity Wear Market - Opportunity Assessment |
9.1 Thailand Maternity Wear Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Thailand Maternity Wear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Maternity Wear Market - Competitive Landscape |
10.1 Thailand Maternity Wear Market Revenue Share, By Companies, 2024 |
10.2 Thailand Maternity Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |