Market Forecast By Product (Chicken, Beef, Pork, Mutton, Others), By Type (Raw, Processed), By Distribution Channel (Departmental Stores, Specialty Stores, Hypermarket/ Supermarket, Online Sales Channel, Others) And Competitive Landscape
| Product Code: ETC171344 | Publication Date: Jan 2022 | Updated Date: Mar 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Thailand import trend in the meat market experienced significant growth from 2023 to 2024, with a growth rate of 39.88%. The compound annual growth rate (CAGR) for the period from 2020 to 2024 stood at 25.48%. This surge in imports may be attributed to shifting consumer preferences towards higher-quality meat products or changes in trade agreements influencing market dynamics.

According to 6Wresearch internal database and industry insights, the Thailand Meat Market is projected to grow at a compound annual growth rate (CAGR) of 4.8% during the forecast period (2026-2032).
The Thailand Meat Market report thoroughly covers the market By Product, By Type, and by distribution channel. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | Thailand Meat Market |
| Forecast period | 2026-2032 |
| CAGR | 4.8% |
| Growing Sector | Supermarkets & Hypermarkets |
The Thailand Meat Market Growth will undergo considerable transformation due to the increasing popularity of meat products amid consumers, with an increased trend towards processed meat products. Due to an increase in the number of people in the middle class and a high demand for quality protein, there is a noticeable change towards higher meat products, either locally produced or imported. The expansion of retail facilities has made it possible for different types of meat products to be available in the market, such as beef, chicken, pork, and others.
Below mentioned are some prominent drivers and their influence on the market dynamics:
| Drivers | Primary Segments Affected | Why it Matters (evidence) |
| Increasing Consumer Demand for High-Quality Meat | Raw & Processed Meat, Supermarkets | Growing middle-class population demands premium meat products. |
| Expansion of Supermarkets & Hypermarkets | Raw & Processed Meat, Retail Channels | More retail distribution channels result in higher consumption of various types of meats. |
| Health-Conscious Consumption Trends | Processed Meat, Supermarkets | Increased health awareness leads to the demand for healthier meat products like lean meats. |
| Export Demand for Thai Meat Products | All Meat Types, Export Channels | The increasing meat product exports from Thailand encourage more production of meat products. |
| Government Support for Meat Industry | Raw & Processed Meat, Farmers | National policies promote meat production and the growth of the agriculture sector. |
Thailand Meat Market is expected to grow at the CAGR of 4.8% during the forecast period of 2026-2032. Growth is fueled by increasing domestic demand for high-quality meat, expanding retail outlets, and rising health-conscious consumption trends. In addition, Thailand’s growing export industry and government initiatives to support the meat sector contribute to further market expansion.
Below mentioned are some major restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What This Means (evidence) |
| High Cost of Premium Meat Products | Processed & Raw Meat, Retail | High price of premium cuts restricts access for low-income households. |
| Supply Chain and Logistics Issues | Processed Meat, Retail & Export | Disruptions affect consistent availability of fresh meat products. |
| Environmental Problems in Meat Production | All types of Meat, Farmers and Manufacturers | Growing environmental problems limit meat production growth. |
| Non-Sustainable Farming Practice Issues | Raw Meat, Processed Meat, Farmers | The issues of non-sustainable practices create worries on scalability. |
| Reliance on Imported Meat Products | Processed Meat, Distribution Channel | Low local production results in high import costs. |
There are various issues that have been noted in the Thailand Meat Market despite its great potential. Some of these issues include high costs involved in producing high-end meat products, lack of sustainable farming techniques, and overdependence on meat imports, all of which increase the cost of production and consumption in the market. In addition, issues in the supply chain, particularly in light of global occurrences, can disrupt the efficiency of the market in meeting local and export demands.
Key trends evaluating the landscape of the Thailand Meat Market are:
Some of the main investment prospects in the Thailand Meat Market are:
Some leading players operating in the Thailand Meat Market include:
| Company Name | CP Group (Charoen Pokphand Foods) |
| Established Year | 1921 |
| Headquarters | Bangkok, Thailand |
| Official Website | Click Here |
CP Group is one of Thailand's leading meat producers, offering high-quality poultry, pork, and beef products for domestic consumption and export.
| Company Name | Betagro Public Company Limited |
| Established Year | 1967 |
| Headquarters | Bangkok, Thailand |
| Official Website | Click Here |
Betagro is a prominent Thai meat supplier offering a wide range of meat products, including pork, chicken, and beef, to both local and international markets.
| Company Name | Saha Farms |
| Established Year | 1966 |
| Headquarters | Nakhon Ratchasima, Thailand |
| Official Website | Click Here |
Saha Farms produces and processes a variety of high-quality meats, focusing on pork and chicken, with a strong presence in Thailand’s domestic market.
| Company Name | Thai Union Group |
| Established Year | 1977 |
| Headquarters | Samut Sakhon, Thailand |
| Official Website | Click Here |
Thai Union Group is a leading seafood and meat producer that also offers a variety of processed and packaged meat products for global markets.
| Company Name | Pranda Group |
| Established Year | 1975 |
| Headquarters | Samut Sakhon, Thailand |
| Official Website | - |
Pranda Group specializes in meat processing and retail, offering high-quality pork and beef products, catering to both local consumers and international exports.
According to Thai Government Data, the Ministry of Agriculture and Cooperatives has launched several initiatives aimed at increasing meat production and ensuring the safety of meat products in the country. One such initiative is the establishment of the National Meat Safety Program, which regulates slaughterhouses and ensures meat safety standards are met for both domestic consumption and export. Additionally, the government has been working with international organisations to promote sustainable farming practices and improve meat production technology.
The prospects for the Thailand Meat Industry look bright on account of the growth in retail networks, rising consumer demand for high-quality meat products, and increased potential for exports. Technological innovations in meat processing technologies and the rising inclination of consumers towards healthy foods are also expected to positively impact the industry’s future prospects.
The report offers a comprehensive study of the subsequent market segments and their leading categories:
According to Shalini, Senior Research Analyst, 6Wresearch, Processors of meats have received considerable attention owing to the increase in the need for convenience foods. This has been facilitated by the consumer interest in fast foods which are provided by processed meat. Consumers appreciate the time-saving aspect of this food while also enjoying its nutritional value.
Chicken is forecasted to be dominant in the Thailand Meat Market Share as a result of its popularity and high consumption among the local population. This is a result of its versatility, affordability, and accessibility as compared to other meat options like beef and pork, which ensures its consistent market share dominance.
The distribution channel category will be dominated by supermarkets/hypermarkets owing to rising customer inclination towards larger retail stores. There is an array of different meat products available at the supermarket/hypermarket, making it convenient for customers to shop for all their items in one place.
The report offers a comprehensive study of the subsequent market segments:
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1 Executive Summary |
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2 Introduction |
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2.1 Key Highlights of the Report |
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2.2 Report Description |
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2.3 Market Scope & Segmentation |
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2.4 Research Methodology |
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2.5 Assumptions |
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3 Thailand Meat Market Overview |
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3.1 Thailand Country Macro Economic Indicators |
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3.2 Thailand Meat Market Revenues & Volume, 2022 & 2032F |
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3.3 Thailand Meat Market - Industry Life Cycle |
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3.4 Thailand Meat Market - Porter's Five Forces |
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3.5 Thailand Meat Market Revenues & Volume Share, By Product, 2022 & 2032F |
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3.6 Thailand Meat Market Revenues & Volume Share, By Type, 2022 & 2032F |
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3.7 Thailand Meat Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
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4 Thailand Meat Market Dynamics |
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4.1 Impact Analysis |
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4.2 Market Drivers |
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4.3 Market Restraints |
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5 Thailand Meat Market Trends |
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6 Thailand Meat Market, By Types |
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6.1 Thailand Meat Market, By Product |
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6.1.1 Overview and Analysis |
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6.1.2 Thailand Meat Market Revenues & Volume, By Product, 2022-2032F |
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6.1.3 Thailand Meat Market Revenues & Volume, By Chicken, 2022-2032F |
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6.1.4 Thailand Meat Market Revenues & Volume, By Beef, 2022-2032F |
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6.1.5 Thailand Meat Market Revenues & Volume, By Pork, 2022-2032F |
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6.1.6 Thailand Meat Market Revenues & Volume, By Mutton, 2022-2032F |
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6.1.7 Thailand Meat Market Revenues & Volume, By Others, 2022-2032F |
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6.2 Thailand Meat Market, By Type |
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6.2.1 Overview and Analysis |
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6.2.2 Thailand Meat Market Revenues & Volume, By Raw, 2022-2032F |
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6.2.3 Thailand Meat Market Revenues & Volume, By Processed, 2022-2032F |
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6.3 Thailand Meat Market, By Distribution Channel |
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6.3.1 Overview and Analysis |
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6.3.2 Thailand Meat Market Revenues & Volume, By Departmental Stores, 2022-2032F |
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6.3.3 Thailand Meat Market Revenues & Volume, By Specialty Stores, 2022-2032F |
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6.3.4 Thailand Meat Market Revenues & Volume, By Hypermarket/ Supermarket, 2022-2032F |
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6.3.5 Thailand Meat Market Revenues & Volume, By Online Sales Channel, 2022-2032F |
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6.3.6 Thailand Meat Market Revenues & Volume, By Others, 2022-2032F |
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7 Thailand Meat Market Import-Export Trade Statistics |
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7.1 Thailand Meat Market Export to Major Countries |
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7.2 Thailand Meat Market Imports from Major Countries |
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8 Thailand Meat Market Key Performance Indicators |
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9 Thailand Meat Market - Opportunity Assessment |
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9.1 Thailand Meat Market Opportunity Assessment, By Product, 2022 & 2032F |
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9.2 Thailand Meat Market Opportunity Assessment, By Type, 2022 & 2032F |
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9.3 Thailand Meat Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
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10 Thailand Meat Market - Competitive Landscape |
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10.1 Thailand Meat Market Revenue Share, By Companies, 2025 |
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10.2 Thailand Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
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11 Company Profiles |
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12 Recommendations |
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13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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