Market Forecast By Product (Chicken, Beef, Pork, Mutton, Others), By Type (Raw, Processed), By Distribution Channel (Departmental Stores, Specialty Stores, Hypermarket/ Supermarket, Online Sales Channel, Others) And Competitive Landscape
Product Code: ETC171344 | Publication Date: Jan 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Thailand Meat Market |
Forecast period | 2025-2031 |
CAGR | 4.2% |
Growing Sector | Poultry Sector |
Thailand Meat Market report thoroughly covers the market By Product, By Type, By Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Thailand Meat Market is estimated to grow significantly in the period between 2025 and 2031, driven by a compound annual growth rate of 4.2% by the end of 2031. This growth will stem from different factors, including increased demand for meat products and improved disposable incomes of the population and the rise in the trend of westernized diets.
According to 6Wresearch, the Thailand Meat Market Size is expected to reach a significant CAGR of 4.2% during the forecast period 2025-2031. A leading cause of the Thailand Meat Market Growth is the growing demand for protein-rich food by Thai citizens. With rising health awareness, and the advantages of including lean meats into diets, there has been a gradual rise in the consumption of beef, chicken, and pork products in Thailand. The pattern of shifting westernized diets is also propelling the growth of the Thai meat market. Increased influence by international media and global brands has somewhat raised demand for processed and convenience meat products among Thai consumers. Consequently, many multinational companies have entered the country, enlarging the meat market further.
Amidst the growth, the meat industry now has to deal with hurdles. As demand for meat goes up, so do issues concerning food safety and sustainability. The increased implementation of regulations and policies by the Thai government is meant to protect consumers in quality and safety of meat products but may hinder the market entry of smaller players in the industry.
A significant trend currently observable in the Meat Market in Thailand is the rising demand for high-quality and organic meat. Many consumers are becoming more health conscious and are therefore willing to pay more for meat that they perceive to be healthier or to come from ethical sources. Additionally, the emergence of improved cold chain logistics and storage technologies for meat products is facilitating greater distribution and shelf life of meat products, thus making them more accessible throughout the country. E-commerce platforms for meat products, while growing, are also changing and aiding in the purchasing of meat products at ease and with a large variety.
The Thailand Meat Market Growth provides profitable investment opportunities for both domestic and international investors. The increasing need for meat by the population has resulted in enhanced farming practices and the development of advanced meat processing plants. Investors are also becoming involved in value-added meat products, such as value-added meat and ready-to-cook meat, which align with urban consumers' pace of life. Collaborations and partnerships with technology applied to automation and traceability is also another appealing area of investment.
The Thailand Meat Market Share is fundamental and highly impacted by a few major key players who keep innovating and pushing the market. The companies include Charoen Pokphand Foods Public Company Limited, Betagro Group, Thai Union Group PCL, C.P. Intertrade Co., Ltd., and CPF Investment Ltd. These dominant companies focus on utilizing modern farming methods, enhancing their supply chain, and utilizing various products to match newly growing consumer needs. They usually focused on sustainability initiatives to lessen their environmental impact. The major firms will strategically acquire and merge to consolidate their business and build their geographical footprint in Thailand and abroad.
Regulation by the government is crucial in the Thailand Meat Market. There exist stringent measures from authorities to promote food safety, quality control, and environmental sustainability. Policies that support modern livestock farming and transparency of the supply chain have changed consumer confidence toward meat products. The government is promoting Thai meat for export through trade agreements and partnerships which increase the country's competitiveness in the international market.
The prospects for the future of the Thailand Meat Industry appear good, with sustained growth expected in the coming years. With rising consumer demand, there will be a greater emphasis on sustainable and ethical practices in meat production. Alternative proteins and plant-based meat products may also resonate among health-conscious consumers, eventually resulting in further innovations in the domain. Long-term success for the industry relies heavily on continued investments into technology and infrastructure. With favorable government policies and cooperation between industry stakeholders, the Thailand Meat Market is set to witness significant developments in the very near future.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ravi Bhandari, Research Head, 6Wresearch, The chicken segment is expected to dominate the Thailand meat market in the coming years. This can be attributed to various factors such as increasing health awareness among consumers and a growing preference for lean protein sources.
Processed meat segment to Dominate the Market- By Type
Processed meat products are expected to have a higher demand compared to raw meat products. This trend can be attributed to the busy lifestyles of consumers, leading them to opt for convenient and ready-to-eat meat options.
Hypermarkets/supermarkets are expected to hold the largest share in the Thailand meat market. These stores offer a wide variety of meat products and provide a one-stop shopping experience for consumers.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Meat Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Meat Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Meat Market - Industry Life Cycle |
3.4 Thailand Meat Market - Porter's Five Forces |
3.5 Thailand Meat Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Thailand Meat Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Thailand Meat Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Meat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Meat Market Trends |
6 Thailand Meat Market, By Types |
6.1 Thailand Meat Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Meat Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Thailand Meat Market Revenues & Volume, By Chicken, 2021-2031F |
6.1.4 Thailand Meat Market Revenues & Volume, By Beef, 2021-2031F |
6.1.5 Thailand Meat Market Revenues & Volume, By Pork, 2021-2031F |
6.1.6 Thailand Meat Market Revenues & Volume, By Mutton, 2021-2031F |
6.1.7 Thailand Meat Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Meat Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Meat Market Revenues & Volume, By Raw, 2021-2031F |
6.2.3 Thailand Meat Market Revenues & Volume, By Processed, 2021-2031F |
6.3 Thailand Meat Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Meat Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.3.3 Thailand Meat Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.4 Thailand Meat Market Revenues & Volume, By Hypermarket/ Supermarket, 2021-2031F |
6.3.5 Thailand Meat Market Revenues & Volume, By Online Sales Channel, 2021-2031F |
6.3.6 Thailand Meat Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Meat Market Import-Export Trade Statistics |
7.1 Thailand Meat Market Export to Major Countries |
7.2 Thailand Meat Market Imports from Major Countries |
8 Thailand Meat Market Key Performance Indicators |
9 Thailand Meat Market - Opportunity Assessment |
9.1 Thailand Meat Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Thailand Meat Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Thailand Meat Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Meat Market - Competitive Landscape |
10.1 Thailand Meat Market Revenue Share, By Companies, 2024 |
10.2 Thailand Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |