Product Code: ETC383065 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The meat products market in Thailand reflects the country`s diverse culinary traditions. While Thai cuisine prominently features seafood and poultry, there is a growing demand for processed meat products such as sausages, cold cuts, and canned meats. Local and international meat processing companies are capitalizing on this trend, offering a wide range of meat-based products to cater to different consumer preferences.
The meat products market in Thailand is witnessing significant growth, driven by changing consumer preferences, urbanization, and an increasing focus on convenience foods. As lifestyles become busier, consumers are seeking ready-to-eat and processed meat products. Furthermore, rising disposable incomes have led to an increase in the consumption of meat products, including processed meats, sausages, and packaged meats. The market is also influenced by the expansion of international fast-food chains in Thailand, which often include meat-based items on their menus. Health-conscious consumers are also driving demand for healthier meat product options, such as lean cuts and organic meats. Additionally, the growth of the tourism industry has boosted the demand for meat products in restaurants and hotels, further propelling the market`s expansion.
The meat products market in Thailand may struggle with rising consumer demand for alternative protein sources, such as plant-based and cultured meats. Health and environmental concerns are driving this shift in preferences, posing a challenge to traditional meat producers. Additionally, ensuring food safety and quality standards amidst market growth is crucial. Competition among local and imported meat products can affect market share and pricing.
The Thailand meat products market experienced fluctuations in demand during the pandemic. Initially, there was panic buying and stockpiling, leading to a surge in sales. However, as economic uncertainties and supply chain disruptions persisted, consumers became more price-conscious. The market adapted by offering more affordable options and exploring e-commerce and direct-to-consumer channels. As the economy stabilizes, the market is expected to regain its footing.
In the Thailand meat products market, several leading players have established their presence and contributed to the nation`s meat consumption patterns. One of the prominent companies is CPF (Charoen Pokphand Foods), a conglomerate with significant investments in the meat processing industry. CPF is involved in poultry, pork, and seafood processing, making it a major player in the sector. Betagro Group is another key player, known for its production of quality pork products and its commitment to sustainable practices. Additionally, Saha Farms, with its focus on poultry, is a significant contributor to the Thai meat market. These leading players have played vital roles in shaping Thailand meat products market.