| Product Code: ETC9690361 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Thailand non-basmati rice market, imports experienced a notable upsurge from 2023 to 2024, with a growth rate of 57.01%. However, the compound annual growth rate (CAGR) for the period of 2020-2024 stood at -13.16%. This significant increase in import momentum in 2024 could be attributed to evolving consumer preferences or shifts in trade policies impacting market dynamics.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Non-Basmati Rice Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Non-Basmati Rice Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Non-Basmati Rice Market - Industry Life Cycle |
3.4 Thailand Non-Basmati Rice Market - Porter's Five Forces |
3.5 Thailand Non-Basmati Rice Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Thailand Non-Basmati Rice Market Revenues & Volume Share, By Kernel Size, 2022 & 2032F |
3.7 Thailand Non-Basmati Rice Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Thailand Non-Basmati Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for non-basmati rice in Thailand due to changing consumer preferences towards healthier food options. |
4.2.2 Increase in rice exports from Thailand to key markets, driving the demand for non-basmati rice. |
4.2.3 Government initiatives to support and promote the non-basmati rice industry in Thailand. |
4.3 Market Restraints |
4.3.1 Fluctuations in global rice prices impacting the competitiveness of Thai non-basmati rice in international markets. |
4.3.2 Challenges in maintaining consistent quality standards and meeting the requirements of importing countries. |
5 Thailand Non-Basmati Rice Market Trends |
6 Thailand Non-Basmati Rice Market, By Types |
6.1 Thailand Non-Basmati Rice Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Non-Basmati Rice Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Thailand Non-Basmati Rice Market Revenues & Volume, By Brown Rice, 2022-2032F |
6.1.4 Thailand Non-Basmati Rice Market Revenues & Volume, By White Rice, 2022-2032F |
6.2 Thailand Non-Basmati Rice Market, By Kernel Size |
6.2.1 Overview and Analysis |
6.2.2 Thailand Non-Basmati Rice Market Revenues & Volume, By Long Grain Rice, 2022-2032F |
6.2.3 Thailand Non-Basmati Rice Market Revenues & Volume, By Medium Grain Rice, 2022-2032F |
6.2.4 Thailand Non-Basmati Rice Market Revenues & Volume, By Short Grain Rice, 2022-2032F |
6.3 Thailand Non-Basmati Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Non-Basmati Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022-2032F |
6.3.3 Thailand Non-Basmati Rice Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.3.4 Thailand Non-Basmati Rice Market Revenues & Volume, By Online Retail Stores, 2022-2032F |
6.3.5 Thailand Non-Basmati Rice Market Revenues & Volume, By Other, 2022-2032F |
7 Thailand Non-Basmati Rice Market Import-Export Trade Statistics |
7.1 Thailand Non-Basmati Rice Market Export to Major Countries |
7.2 Thailand Non-Basmati Rice Market Imports from Major Countries |
8 Thailand Non-Basmati Rice Market Key Performance Indicators |
8.1 Average selling price of Thai non-basmati rice in export markets. |
8.2 Percentage of non-basmati rice exports meeting international quality standards. |
8.3 Adoption rate of sustainable farming practices in the Thai non-basmati rice industry. |
8.4 Investment in research and development for improving non-basmati rice varieties. |
9 Thailand Non-Basmati Rice Market - Opportunity Assessment |
9.1 Thailand Non-Basmati Rice Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Thailand Non-Basmati Rice Market Opportunity Assessment, By Kernel Size, 2022 & 2032F |
9.3 Thailand Non-Basmati Rice Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Thailand Non-Basmati Rice Market - Competitive Landscape |
10.1 Thailand Non-Basmati Rice Market Revenue Share, By Companies, 2025 |
10.2 Thailand Non-Basmati Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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