United States (US) Non-Basmati Rice Market (2025-2031) | Size & Revenue, Share, Growth, Outlook, Forecast, Competitive Landscape, Analysis, Companies, Value, Trends, Segmentation, Industry

Market Forecast By Type (Brown Rice, White Rice), By Kernel Size (Long Grain Rice, Medium Grain Rice, Short Grain Rice), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other) And Competitive Landscape
Product Code: ETC9971551 Publication Date: Sep 2024 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Shubham Padhi No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

United States (US) Non-basmati Rice Market Top 5 Importing Countries and Market Competition (HHI) Analysis

In 2024, the United States continued to import a significant amount of non-basmati rice, with key exporting countries being Thailand, India, China, Canada, and Brazil. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), remained high, indicating a competitive landscape. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) from 2020 to 2024 stood at a healthy 5.85%. This data suggests a steady demand for non-basmati rice in the US market, with established trade relationships with these top exporting countries.

United States (US) Non-basmati Rice Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Key Highlights of the Report:

  • United States (US) Non-Basmati Rice Market Outlook
  • Market Size of United States (US) Non-Basmati Rice Market, 2024
  • Forecast of United States (US) Non-Basmati Rice Market, 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Revenues & Volume for the Period 2021- 2031
  • United States (US) Non-Basmati Rice Market Trend Evolution
  • United States (US) Non-Basmati Rice Market Drivers and Challenges
  • United States (US) Non-Basmati Rice Price Trends
  • United States (US) Non-Basmati Rice Porter's Five Forces
  • United States (US) Non-Basmati Rice Industry Life Cycle
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Type for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Brown Rice for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By White Rice for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Kernel Size for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Long Grain Rice for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Medium Grain Rice for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Short Grain Rice for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Convenience Stores for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Online Retail Stores for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Other for the Period 2021- 2031
  • United States (US) Non-Basmati Rice Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Kernel Size
  • Market Opportunity Assessment By Distribution Channel
  • United States (US) Non-Basmati Rice Top Companies Market Share
  • United States (US) Non-Basmati Rice Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Non-Basmati Rice Company Profiles
  • United States (US) Non-Basmati Rice Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Non-Basmati Rice Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Non-Basmati Rice Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Non-Basmati Rice Market - Industry Life Cycle

3.4 United States (US) Non-Basmati Rice Market - Porter's Five Forces

3.5 United States (US) Non-Basmati Rice Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 United States (US) Non-Basmati Rice Market Revenues & Volume Share, By Kernel Size, 2021 & 2031F

3.7 United States (US) Non-Basmati Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 United States (US) Non-Basmati Rice Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer awareness about the health benefits of non-basmati rice

4.2.2 Growing demand for ethnic foods and cuisines in the United States

4.2.3 Rising popularity of rice-based dishes in the US culinary scene

4.3 Market Restraints

4.3.1 Competition from other grains such as quinoa and couscous

4.3.2 Price fluctuations in the global rice market impacting import costs for non-basmati rice

5 United States (US) Non-Basmati Rice Market Trends

6 United States (US) Non-Basmati Rice Market, By Types

6.1 United States (US) Non-Basmati Rice Market, By Type

6.1.1 Overview and Analysis

6.1.2 United States (US) Non-Basmati Rice Market Revenues & Volume, By Type, 2021- 2031F

6.1.3 United States (US) Non-Basmati Rice Market Revenues & Volume, By Brown Rice, 2021- 2031F

6.1.4 United States (US) Non-Basmati Rice Market Revenues & Volume, By White Rice, 2021- 2031F

6.2 United States (US) Non-Basmati Rice Market, By Kernel Size

6.2.1 Overview and Analysis

6.2.2 United States (US) Non-Basmati Rice Market Revenues & Volume, By Long Grain Rice, 2021- 2031F

6.2.3 United States (US) Non-Basmati Rice Market Revenues & Volume, By Medium Grain Rice, 2021- 2031F

6.2.4 United States (US) Non-Basmati Rice Market Revenues & Volume, By Short Grain Rice, 2021- 2031F

6.3 United States (US) Non-Basmati Rice Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 United States (US) Non-Basmati Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F

6.3.3 United States (US) Non-Basmati Rice Market Revenues & Volume, By Convenience Stores, 2021- 2031F

6.3.4 United States (US) Non-Basmati Rice Market Revenues & Volume, By Online Retail Stores, 2021- 2031F

6.3.5 United States (US) Non-Basmati Rice Market Revenues & Volume, By Other, 2021- 2031F

7 United States (US) Non-Basmati Rice Market Import-Export Trade Statistics

7.1 United States (US) Non-Basmati Rice Market Export to Major Countries

7.2 United States (US) Non-Basmati Rice Market Imports from Major Countries

8 United States (US) Non-Basmati Rice Market Key Performance Indicators

8.1 Consumer demand for specialty rice varieties

8.2 Adoption rate of non-basmati rice in mainstream American households

8.3 Number of new product launches featuring non-basmati rice as a key ingredient

9 United States (US) Non-Basmati Rice Market - Opportunity Assessment

9.1 United States (US) Non-Basmati Rice Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 United States (US) Non-Basmati Rice Market Opportunity Assessment, By Kernel Size, 2021 & 2031F

9.3 United States (US) Non-Basmati Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 United States (US) Non-Basmati Rice Market - Competitive Landscape

10.1 United States (US) Non-Basmati Rice Market Revenue Share, By Companies, 2024

10.2 United States (US) Non-Basmati Rice Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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