United States (US) Non-Basmati Rice Market (2026-2032) | Size & Revenue, Share, Growth, Outlook, Forecast, Competitive Landscape, Analysis, Companies, Value, Trends, Segmentation, Industry

Name: United States (US) Non-Basmati Rice Market | Size 2032
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Type (Brown Rice, White Rice), By Kernel Size (Long Grain Rice, Medium Grain Rice, Short Grain Rice), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other) And Competitive Landscape

Product Code: ETC9971551	Publication Date: Sep 2024	Updated Date: Apr 2026	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Shubham Padhi	No. of Pages: 75	No. of Figures: 35	No. of Tables: 20

United States (US) Non-basmati Rice Market Top 5 Importing Countries and Market Competition (HHI) Analysis

In 2024, the United States continued to import a significant amount of non-basmati rice, with key exporting countries being Thailand, India, China, Canada, and Brazil. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), remained high, indicating a competitive landscape. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) from 2020 to 2024 stood at a healthy 5.85%. This data suggests a steady demand for non-basmati rice in the US market, with established trade relationships with these top exporting countries.

United States (US) Non-basmati Rice Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Key Highlights of the Report:

United States (US) Non-Basmati Rice Market Outlook
Market Size of United States (US) Non-Basmati Rice Market, 2025
Forecast of United States (US) Non-Basmati Rice Market, 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Revenues & Volume for the Period 2022 - 2032
United States (US) Non-Basmati Rice Market Trend Evolution
United States (US) Non-Basmati Rice Market Drivers and Challenges
United States (US) Non-Basmati Rice Price Trends
United States (US) Non-Basmati Rice Porter's Five Forces
United States (US) Non-Basmati Rice Industry Life Cycle
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Type for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Brown Rice for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By White Rice for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Kernel Size for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Long Grain Rice for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Medium Grain Rice for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Short Grain Rice for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Distribution Channel for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Convenience Stores for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Online Retail Stores for the Period 2022 - 2032
Historical Data and Forecast of United States (US) Non-Basmati Rice Market Revenues & Volume By Other for the Period 2022 - 2032
United States (US) Non-Basmati Rice Import Export Trade Statistics
Market Opportunity Assessment By Type
Market Opportunity Assessment By Kernel Size
Market Opportunity Assessment By Distribution Channel
United States (US) Non-Basmati Rice Top Companies Market Share
United States (US) Non-Basmati Rice Competitive Benchmarking By Technical and Operational Parameters
United States (US) Non-Basmati Rice Company Profiles
United States (US) Non-Basmati Rice Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

How does 6Wresearch market report help businesses in making strategic decisions?

Do you also provide customisation in the market study?

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Non-Basmati Rice Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Non-Basmati Rice Market Revenues & Volume, 2022 & 2032F

3.3 United States (US) Non-Basmati Rice Market - Industry Life Cycle

3.4 United States (US) Non-Basmati Rice Market - Porter's Five Forces

3.5 United States (US) Non-Basmati Rice Market Revenues & Volume Share, By Type, 2022 & 2032F

3.6 United States (US) Non-Basmati Rice Market Revenues & Volume Share, By Kernel Size, 2022 & 2032F

3.7 United States (US) Non-Basmati Rice Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F

4 United States (US) Non-Basmati Rice Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer awareness about the health benefits of non-basmati rice

4.2.2 Growing demand for ethnic foods and cuisines in the United States

4.2.3 Rising popularity of rice-based dishes in the US culinary scene

4.3 Market Restraints

4.3.1 Competition from other grains such as quinoa and couscous

4.3.2 Price fluctuations in the global rice market impacting import costs for non-basmati rice

5 United States (US) Non-Basmati Rice Market Trends

6 United States (US) Non-Basmati Rice Market, By Types

6.1 United States (US) Non-Basmati Rice Market, By Type

6.1.1 Overview and Analysis

6.1.2 United States (US) Non-Basmati Rice Market Revenues & Volume, By Type, 2022 - 2032F

6.1.3 United States (US) Non-Basmati Rice Market Revenues & Volume, By Brown Rice, 2022 - 2032F

6.1.4 United States (US) Non-Basmati Rice Market Revenues & Volume, By White Rice, 2022 - 2032F

6.2 United States (US) Non-Basmati Rice Market, By Kernel Size

6.2.1 Overview and Analysis

6.2.2 United States (US) Non-Basmati Rice Market Revenues & Volume, By Long Grain Rice, 2022 - 2032F

6.2.3 United States (US) Non-Basmati Rice Market Revenues & Volume, By Medium Grain Rice, 2022 - 2032F

6.2.4 United States (US) Non-Basmati Rice Market Revenues & Volume, By Short Grain Rice, 2022 - 2032F

6.3 United States (US) Non-Basmati Rice Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 United States (US) Non-Basmati Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022 - 2032F

6.3.3 United States (US) Non-Basmati Rice Market Revenues & Volume, By Convenience Stores, 2022 - 2032F

6.3.4 United States (US) Non-Basmati Rice Market Revenues & Volume, By Online Retail Stores, 2022 - 2032F

6.3.5 United States (US) Non-Basmati Rice Market Revenues & Volume, By Other, 2022 - 2032F

7 United States (US) Non-Basmati Rice Market Import-Export Trade Statistics

7.1 United States (US) Non-Basmati Rice Market Export to Major Countries

7.2 United States (US) Non-Basmati Rice Market Imports from Major Countries

8 United States (US) Non-Basmati Rice Market Key Performance Indicators

8.1 Consumer demand for specialty rice varieties

8.2 Adoption rate of non-basmati rice in mainstream American households

8.3 Number of new product launches featuring non-basmati rice as a key ingredient

9 United States (US) Non-Basmati Rice Market - Opportunity Assessment

9.1 United States (US) Non-Basmati Rice Market Opportunity Assessment, By Type, 2022 & 2032F

9.2 United States (US) Non-Basmati Rice Market Opportunity Assessment, By Kernel Size, 2022 & 2032F

9.3 United States (US) Non-Basmati Rice Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F

10 United States (US) Non-Basmati Rice Market - Competitive Landscape

10.1 United States (US) Non-Basmati Rice Market Revenue Share, By Companies, 2025

10.2 United States (US) Non-Basmati Rice Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa Non-Basmati Rice Market

Eritrea Non-Basmati Rice Market

Estonia Non-Basmati Rice Market

Ethiopia Non-Basmati Rice Market

Europe Non-Basmati Rice Market

Fiji Non-Basmati Rice Market

Finland Non-Basmati Rice Market

Global Non-Basmati Rice Market

Middle East Non-Basmati Rice Market

North America Non-Basmati Rice Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

To discover high-growth global markets and optimize your business strategy:

Click Here