Product Code: ETC189157 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Thailand online grocery market was valued at US$ 5.86 billion in 2025 and is expected to reach US$ 8.27 billion, registering a CAGR of 4.5% during the forecast period. The increasing internet penetration across the country and rising trend of working professionals opting for quick shopping solutions are majorly driving the growth of this market in Thailand. In addition, favorable government initiatives for encouraging digital payments among consumers has further propelled the growth of online grocery stores in recent years.
In the Thailand online grocery market, the convenience of e-commerce platforms and shifting consumer preferences towards online shopping contribute to the rapid growth of online grocery purchases.
While the online grocery market offers convenience, addressing concerns related to product freshness, quality, and timely delivery is vital for building and maintaining consumer trust.
The digital revolution has paved the way for the online grocery market to flourish. Entrepreneurs can capitalize on this trend by establishing robust e-commerce platforms that provide convenience, variety, and quality in delivering essential goods to consumers` doorsteps.
The pandemic accelerated the adoption of online shopping, including groceries. The online grocery market experienced significant growth as consumers turned to digital platforms for convenience and safety.
In the Thailand online grocery market, companies like Tesco Lotus and Lazada (Thailand) have emerged as significant players, capitalizing on the growing trend of e-commerce for groceries. They offer consumers the convenience of online ordering and home delivery for a wide range of grocery products, transforming the way people shop for essentials.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Online Grocery Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Online Grocery Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Online Grocery Market - Industry Life Cycle |
3.4 Thailand Online Grocery Market - Porter's Five Forces |
3.5 Thailand Online Grocery Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Online Grocery Market Revenues & Volume Share, By Platform, 2021 & 2031F |
4 Thailand Online Grocery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Thailand |
4.2.2 Growing urbanization leading to higher demand for convenience in shopping |
4.2.3 Rising consumer preference for time-saving and hassle-free shopping experience |
4.3 Market Restraints |
4.3.1 Lack of trust in the quality of fresh produce and groceries purchased online |
4.3.2 Limited delivery infrastructure and logistics challenges in certain areas of Thailand |
5 Thailand Online Grocery Market Trends |
6 Thailand Online Grocery Market, By Types |
6.1 Thailand Online Grocery Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Online Grocery Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Online Grocery Market Revenues & Volume, By Food Grains, 2021-2031F |
6.1.4 Thailand Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2021-2031F |
6.1.5 Thailand Online Grocery Market Revenues & Volume, By Fruits and Vegetables, 2021-2031F |
6.1.6 Thailand Online Grocery Market Revenues & Volume, By Personal Care, 2021-2031F |
6.1.7 Thailand Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2021-2031F |
6.1.8 Thailand Online Grocery Market Revenues & Volume, By Household Products, 2021-2031F |
6.1.9 Thailand Online Grocery Market Revenues & Volume, By Others, 2021-2031F |
6.1.10 Thailand Online Grocery Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Online Grocery Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Thailand Online Grocery Market Revenues & Volume, By App-based, 2021-2031F |
6.2.3 Thailand Online Grocery Market Revenues & Volume, By Web-based, 2021-2031F |
7 Thailand Online Grocery Market Import-Export Trade Statistics |
7.1 Thailand Online Grocery Market Export to Major Countries |
7.2 Thailand Online Grocery Market Imports from Major Countries |
8 Thailand Online Grocery Market Key Performance Indicators |
8.1 Average order value (AOV) per customer |
8.2 Customer retention rate |
8.3 Number of new customer acquisitions |
8.4 Average delivery time |
8.5 Customer satisfaction score (CSAT) |
9 Thailand Online Grocery Market - Opportunity Assessment |
9.1 Thailand Online Grocery Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Online Grocery Market Opportunity Assessment, By Platform, 2021 & 2031F |
10 Thailand Online Grocery Market - Competitive Landscape |
10.1 Thailand Online Grocery Market Revenue Share, By Companies, 2024 |
10.2 Thailand Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |