Product Code: ETC223105 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Orange Juice Market is poised for steady growth rate improvements from 2025 to 2029. From 3.73% in 2025, the growth rate steadily ascends to 15.49% in 2029.
The Orange Juice market in Thailand is projected to grow at a growing growth rate of 6.02% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
The Thailand Orange Juice Market has experienced steady growth as a result of the country`s favorable climate for citrus cultivation. Thai oranges are known for their sweet and tangy flavor, making them ideal for producing fresh orange juice. The market is divided between fresh orange juice and packaged juices, with both segments catering to different consumer preferences. Additionally, the rising awareness of the health benefits of orange juice, particularly its high vitamin C content, has contributed to market growth. Producers are focusing on innovation and packaging to capture the attention of health-conscious consumers.
The Thailand Orange Juice market thrives on the preference for natural and vitamin-rich beverages. Orange juice is a rich source of vitamin C and other essential nutrients, making it a popular choice for health-conscious consumers. Additionally, the convenience of ready-to-drink orange juice appeals to busy lifestyles. The demand for fresh and locally sourced orange juice further bolsters the market, driven by the "farm-to-table" and sustainability movements.
The orange juice market encounters challenges related to seasonal variations in orange production, fluctuating prices of oranges, and competition from other fruit juices. Ensuring product quality and freshness during processing and distribution is crucial.
The Thailand Orange Juice market experienced a surge in demand during the COVID-19 pandemic. With consumers looking for vitamin C-rich beverages to boost their immune systems, orange juice sales increased. However, supply chain disruptions affected the availability of fresh oranges, impacting the production of orange juice. Some manufacturers turned to frozen or packaged alternatives to meet the demand. Overall, the market benefited from heightened health consciousness.
In the Thailand Orange Juice market, leading players have played a pivotal role in shaping consumer preferences. "Thai Citrus Co., Ltd." is a prominent player known for its orange orchards and citrus processing facilities. They ensure the freshness and natural flavor of their orange juice products, making them a favored choice among consumers. "Sunkist Thailand" is another significant player, offering a wide range of citrus-based products, including orange juice. Their global reputation for high-quality citrus fruits has strengthened their position in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Orange Juice Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Orange Juice Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Orange Juice Market - Industry Life Cycle |
3.4 Thailand Orange Juice Market - Porter's Five Forces |
3.5 Thailand Orange Juice Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Orange Juice Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.7 Thailand Orange Juice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Orange Juice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a preference for natural and nutritious beverages. |
4.2.2 Growing demand for convenient and on-the-go drink options in Thailand. |
4.2.3 Rising disposable income levels of the population, allowing for increased spending on premium orange juice products. |
4.3 Market Restraints |
4.3.1 Seasonal availability of oranges impacting the supply chain and production of orange juice. |
4.3.2 Competition from other fruit juices and beverages in the market. |
4.3.3 Fluctuating raw material prices affecting the cost of production. |
5 Thailand Orange Juice Market Trends |
6 Thailand Orange Juice Market, By Types |
6.1 Thailand Orange Juice Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Orange Juice Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Orange Juice Market Revenues & Volume, By Frozen Concentrated Orange Juice, 2021-2031F |
6.1.4 Thailand Orange Juice Market Revenues & Volume, By Not From Concentrate, 2021-2031F |
6.1.5 Thailand Orange Juice Market Revenues & Volume, By Canned Orange Juice, 2021-2031F |
6.1.6 Thailand Orange Juice Market Revenues & Volume, By Fresh-Squeezed Orange juice,, 2021-2031F |
6.1.7 Thailand Orange Juice Market Revenues & Volume, By Dehydrated Orange Juice, 2021-2031F |
6.1.8 Thailand Orange Juice Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Orange Juice Market, By Packaging |
6.2.1 Overview and Analysis |
6.2.2 Thailand Orange Juice Market Revenues & Volume, By Tetra Pak, 2021-2031F |
6.2.3 Thailand Orange Juice Market Revenues & Volume, By PP Material Bottle, 2021-2031F |
6.2.4 Thailand Orange Juice Market Revenues & Volume, By Metal Can, 2021-2031F |
6.2.5 Thailand Orange Juice Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Orange Juice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Orange Juice Market Revenues & Volume, By Offline Channel, 2021-2031F |
6.3.3 Thailand Orange Juice Market Revenues & Volume, By Online Channel, 2021-2031F |
7 Thailand Orange Juice Market Import-Export Trade Statistics |
7.1 Thailand Orange Juice Market Export to Major Countries |
7.2 Thailand Orange Juice Market Imports from Major Countries |
8 Thailand Orange Juice Market Key Performance Indicators |
8.1 Consumer awareness and perception of health benefits associated with orange juice consumption. |
8.2 Market penetration of orange juice products in urban and rural areas of Thailand. |
8.3 Adoption rate of innovative packaging and labeling techniques by orange juice brands in the market. |
9 Thailand Orange Juice Market - Opportunity Assessment |
9.1 Thailand Orange Juice Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Orange Juice Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.3 Thailand Orange Juice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Orange Juice Market - Competitive Landscape |
10.1 Thailand Orange Juice Market Revenue Share, By Companies, 2024 |
10.2 Thailand Orange Juice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |