Market Forecast By Product Types (Face Creams, Body Lotions), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC010425 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Thailand Skin Care market currently, in 2023, has witnessed an HHI of 1051, Which has decreased slightly as compared to the HHI of 1390 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Thailand Skin Care Market report thoroughly covers the market by product types and by distribution channel. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Thailand skincare market is projected to register growth during the forecast period. The increasing population, rising disposable income and growing consumer awareness towards skin care products are some of the major factors driving the growth of this market in Thailand. In addition, changing lifestyles, evolving fashion trends, and product innovation by manufacturers is further boosting the Thailand skin care industry.
According to 6Wresearch, the Thailand Skin Care Market Size is projected to grow at a CAGR of 4% during the forecast period of 2023-2029. The population in Thailand has been steadily increasing over recent years due to its economic development which means that more people are able to afford quality skin care products than ever before. This has resulted in an increase in demand for these products and thus driving up sales within the Thailand Skin Care Industry. Disposable income levels have grown significantly over recent years in Thailand due to higher wages as well as reduced taxes on certain goods and services resulting from government subsidies or tax breaks given out by local authorities. Consumers have become increasingly aware about their personal appearance and thus want to invest money into buying high-end cosmetic items that make them look good while protecting their skin at the same time. This trend is especially evident among young women who form a significant portion of this market customer base. The presence of several international brands coupled with aggressive marketing campaigns aimed at educating consumers on how best they can keep their skins healthy are all contributing towards building brand loyalty amongst customers leading them to buy more often from specific companies or labels rather than switching between different ones frequently. Many premium branded beauty & cosmetics items tend to be expensive compared with other non-luxury alternatives such as those made locally or even imported from other countries making it difficult for many middle-class families who cannot afford such price tags but still wish to maintain good-looking appearances through careful use of skincare items. Counterfeiting continues to present a problem not only within Thailand but across Asia region with fake versions of certain popular brands being sold on illegal channels such as street vendors online websites etc putting genuine producers’ revenue risk since these trade activities do directly impact the bottom lines of established players operating domestically.
The COVID-19 pandemic has had a significant impact on the Thailand skincare market share, leading to a decrease in sales due to shop closures and restrictions on movement. The outbreak has also caused an increase in online shopping as consumers resort to e-commerce for their beauty products.
Unilever Thailand, Siam Botanicals, Peejung Group, Thailand Cosmetics International Co., Ltd, Beauty Buffet, Naruko (Thailand) Co., Ltd.
There were several government policies and schemes in Thailand that indirectly impacted the Thailand Skin Care Market Growth. For instance, the Thai Food and Drug Administration (FDA) regulates cosmetics in Thailand. They set standards and requirements for the production, import, and sale of cosmetics. Adherence to these regulations is crucial for businesses operating in the skincare market. The Thai government enforces intellectual property rights to protect brands and trademarks. This is important for skincare companies to safeguard their products and reputation in the market. Also, the government have policies in place to support the export of local skincare products. Many skincare businesses in Thailand fall under the category of SMEs. The government have programs to support SMEs, which include access to financing and capacity-building initiatives. Further, the government also promote the use of local herbal and natural ingredients in cosmetics and skincare products. This is supported by initiatives to preserve traditional knowledge and promote sustainable sourcing practices.
According to Shivam, Senior Research Analyst, at 6Wresearch, the online distribution channel has been experiencing growth in recent years owing to the convenience of online shopping and the availability of a wide range of products. Online channels also offer a platform for brands to engage with consumers through engaging content and recommendations.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Skin Care Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Skin Care Market Revenues & Volume, 2023 & 2030F |
3.3 Thailand Skin Care Market - Industry Life Cycle |
3.4 Thailand Skin Care Market - Porter's Five Forces |
3.5 Thailand Skin Care Market Revenues & Volume Share, By Product Types, 2020 & 2030F |
3.6 Thailand Skin Care Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Thailand Skin Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Skin Care Market Trends |
6 Thailand Skin Care Market, By Types |
6.1 Thailand Skin Care Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Thailand Skin Care Market Revenues & Volume, By Product Types, 2023 - 2030F |
6.1.3 Thailand Skin Care Market Revenues & Volume, By Face Creams, 2023 - 2030F |
6.1.4 Thailand Skin Care Market Revenues & Volume, By Body Lotions, 2023 - 2030F |
6.2 Thailand Skin Care Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Skin Care Market Revenues & Volume, By Online, 2023 - 2030F |
6.2.3 Thailand Skin Care Market Revenues & Volume, By Offline, 2023 - 2030F |
7 Thailand Skin Care Market Import-Export Trade Statistics |
7.1 Thailand Skin Care Market Export to Major Countries |
7.2 Thailand Skin Care Market Imports from Major Countries |
8 Thailand Skin Care Market Key Performance Indicators |
9 Thailand Skin Care Market - Opportunity Assessment |
9.1 Thailand Skin Care Market Opportunity Assessment, By Product Types, 2020 & 2030F |
9.2 Thailand Skin Care Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Thailand Skin Care Market - Competitive Landscape |
10.1 Thailand Skin Care Market Revenue Share, By Companies, 2023 |
10.2 Thailand Skin Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |