| Product Code: ETC11243439 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Thailand import trend in the underwear market experienced significant growth from 2023 to 2024, with a growth rate of 29.34%. The compound annual growth rate (CAGR) for the period from 2020 to 2024 stood at 17.32%. This surge in imports could be attributed to a shift in consumer preferences towards higher-quality products or increased international trade agreements enhancing market accessibility.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Underwear Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Underwear Market - Industry Life Cycle |
3.4 Thailand Underwear Market - Porter's Five Forces |
3.5 Thailand Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Thailand Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Thailand Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Thailand |
4.2.2 Growing awareness about health and hygiene leading to higher demand for quality underwear |
4.2.3 Rise in e-commerce platforms and online shopping trends boosting accessibility to a wider range of underwear products |
4.3 Market Restraints |
4.3.1 Intense competition among local and international underwear brands |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Cultural factors influencing preferences for traditional attire over modern underwear styles |
5 Thailand Underwear Market Trends |
6 Thailand Underwear Market, By Types |
6.1 Thailand Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Thailand Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Thailand Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Thailand Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Thailand Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Thailand Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Thailand Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Thailand Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Thailand Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Thailand Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Thailand Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Thailand Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Thailand Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Thailand Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Thailand Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Thailand Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Thailand Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Thailand Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Thailand Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Thailand Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Thailand Underwear Market Import-Export Trade Statistics |
7.1 Thailand Underwear Market Export to Major Countries |
7.2 Thailand Underwear Market Imports from Major Countries |
8 Thailand Underwear Market Key Performance Indicators |
8.1 Average selling price of underwear products |
8.2 Number of online searches for underwear brands and styles |
8.3 Percentage of repeat customers in the underwear market |
9 Thailand Underwear Market - Opportunity Assessment |
9.1 Thailand Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Thailand Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Thailand Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Underwear Market - Competitive Landscape |
10.1 Thailand Underwear Market Revenue Share, By Companies, 2024 |
10.2 Thailand Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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