Product Code: ETC228265 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand watches and accessories market is a thriving industry that offers a wide range of wristwatches, from luxury brands to more affordable options. Additionally, the market includes various accessories like watch straps, cases, and other watch-related products. It caters to fashion-conscious consumers and watch enthusiasts.
The Thailand Watches and Accessories market is thriving as a result of several driving factors. The country`s strong economy and a growing middle-class population have increased consumers` purchasing power, leading to a rising demand for luxury watches and fashion accessories. Furthermore, the prevalence of international watch brands and the desire for status symbols have boosted sales in this market segment. E-commerce platforms and innovative marketing strategies are also contributing to the market`s growth by making high-quality watches and accessories more accessible to a wider audience.
The Thailand Watches and Accessories Market faces stiff competition from international brands and counterfeit products. High import tariffs and taxes on luxury watches have led to price increases, making it difficult for local brands to gain market share. Moreover, the rise of smartwatches and wearable technology has disrupted the traditional watch industry, leading to a decline in sales of conventional watches. Counterfeiting remains a significant challenge, impacting the reputation of genuine brands and undermining consumer trust.
The Thailand watches and accessories market saw changes in consumer behavior during the pandemic. With people spending more time at home and attending fewer social events, the demand for formal watches and accessories decreased. However, there was a notable increase in demand for casual and fitness-oriented watches as people focused on health and lifestyle changes.
Thailand has a thriving market for watches and accessories, with key players including luxury brands like Rolex, Omega, and TAG Heuer, as well as fashion-oriented brands like Casio, Swatch Group, and local watchmakers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Watches and Accessories Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Watches and Accessories Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Watches and Accessories Market - Industry Life Cycle |
3.4 Thailand Watches and Accessories Market - Porter's Five Forces |
3.5 Thailand Watches and Accessories Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Watches and Accessories Market Revenues & Volume Share, By Product Design Type, 2021 & 2031F |
3.7 Thailand Watches and Accessories Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.8 Thailand Watches and Accessories Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.9 Thailand Watches and Accessories Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Thailand Watches and Accessories Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income in Thailand leading to increased spending on luxury items like watches and accessories. |
4.2.2 Rising trend of fashion consciousness and awareness among consumers in Thailand. |
4.2.3 Increasing tourism in Thailand driving demand for watches and accessories as souvenirs. |
4.3 Market Restraints |
4.3.1 Competition from counterfeit products impacting the sales of genuine watches and accessories. |
4.3.2 Economic uncertainties affecting consumer confidence and discretionary spending. |
4.3.3 Fluctuating exchange rates impacting the pricing of imported watches and accessories. |
5 Thailand Watches and Accessories Market Trends |
6 Thailand Watches and Accessories Market, By Types |
6.1 Thailand Watches and Accessories Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Watches and Accessories Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Watches and Accessories Market Revenues & Volume, By Watches, 2021-2031F |
6.1.4 Thailand Watches and Accessories Market Revenues & Volume, By Accessories, 2021-2031F |
6.2 Thailand Watches and Accessories Market, By Product Design Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Watches and Accessories Market Revenues & Volume, By Square Watches, 2021-2031F |
6.2.3 Thailand Watches and Accessories Market Revenues & Volume, By Rectangular Watches (Tank), 2021-2031F |
6.2.4 Thailand Watches and Accessories Market Revenues & Volume, By Round Watches, 2021-2031F |
6.2.5 Thailand Watches and Accessories Market Revenues & Volume, By Others (Tonneau, Cushion, Asymmetrical), 2021-2031F |
6.3 Thailand Watches and Accessories Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 Thailand Watches and Accessories Market Revenues & Volume, By Male, 2021-2031F |
6.3.3 Thailand Watches and Accessories Market Revenues & Volume, By Female, 2021-2031F |
6.3.4 Thailand Watches and Accessories Market Revenues & Volume, By Kids, 2021-2031F |
6.4 Thailand Watches and Accessories Market, By Price Range |
6.4.1 Overview and Analysis |
6.4.2 Thailand Watches and Accessories Market Revenues & Volume, By Premium, 2021-2031F |
6.4.3 Thailand Watches and Accessories Market Revenues & Volume, By Mid Range, 2021-2031F |
6.4.4 Thailand Watches and Accessories Market Revenues & Volume, By Economic, 2021-2031F |
6.5 Thailand Watches and Accessories Market, By Sales Channel |
6.5.1 Overview and Analysis |
6.5.2 Thailand Watches and Accessories Market Revenues & Volume, By Mono-brand Stores, 2021-2031F |
6.5.3 Thailand Watches and Accessories Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.5.4 Thailand Watches and Accessories Market Revenues & Volume, By Direct Sales, 2021-2031F |
6.5.5 Thailand Watches and Accessories Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.5.6 Thailand Watches and Accessories Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Watches and Accessories Market Import-Export Trade Statistics |
7.1 Thailand Watches and Accessories Market Export to Major Countries |
7.2 Thailand Watches and Accessories Market Imports from Major Countries |
8 Thailand Watches and Accessories Market Key Performance Indicators |
8.1 Average spending per customer on watches and accessories. |
8.2 Number of new product launches and collaborations in the market. |
8.3 Consumer sentiment and perception surveys on the quality and design of watches and accessories. |
8.4 Social media engagement and online presence metrics for watch and accessory brands in Thailand. |
8.5 Visitor footfall and sales conversion rates in popular tourist destinations for watch and accessory purchases. |
9 Thailand Watches and Accessories Market - Opportunity Assessment |
9.1 Thailand Watches and Accessories Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Watches and Accessories Market Opportunity Assessment, By Product Design Type, 2021 & 2031F |
9.3 Thailand Watches and Accessories Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.4 Thailand Watches and Accessories Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.5 Thailand Watches and Accessories Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Thailand Watches and Accessories Market - Competitive Landscape |
10.1 Thailand Watches and Accessories Market Revenue Share, By Companies, 2024 |
10.2 Thailand Watches and Accessories Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |