Product Code: ETC018825 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Thailand Wine market currently, in 2023, has witnessed an HHI of 2436, Which has decreased slightly as compared to the HHI of 2986 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Wine has seen a surge in popularity in Thailand over the past few years. The market for wine, both imported and locally produced, is estimated to reach $408 million by 2031, registering a CAGR of 11.7% during the forecast period from 2025-2031. This growth can be attributed to modernization of consumption patterns among the growing middle class population as well as increasing awareness about wine among Thais due to availability via e-commerce platforms and duty free shops.
The rising disposable incomes and changing lifestyles of Thailand people have led them to explore different types of alcoholic beverages including wines which is driving their demand in the country. Wines are now made available through online portals such as Alibaba which further drove its sales across all demographics within Thailand leading its overall growth momentum for next couple of years. Additionally, there are several Duty Free stores at airports throughout Thailand that provide easy access to international brands in terms of price and availability resulting into increased interest for wines amongst consumers.Moreover, government initiatives like ???Thailand 4.0??? focusing on innovation based economy along with various tax regulations encouraging local production have been providing impetus to the industry`s expansion potential enabling it to remain competitive against foreign players with respect pricing strategies adopted by them .
As compared to other countries, taxes imposed on imported wines especially from Europe or United States are rather high due mainly because most countries within Asia Pacific region prefer domestic production over imports however this issue could be addressed by reducing import taxes thus allowing more luxury products enter into market place thereby helping industry grow even further.
The impact of the Covid-19 pandemic on wine sector was quite severe since sale dropped significantly leading many vineyards into financial crisis while some were forced close down completely due lack demand caused primarily travel restrictions implemented worldwide However despite these short term challenges those who managed keep open until pandemic subsided eventually recovered lost revenue back again when situation improved thanks highly effective digital marketing campaigns organized around end summer season coupled with attractive discounts offered customers so far.
Some key players operating in Thailand Wine Market include Vinmonopolet (Norway), Chang International (Thailand), Siam Winery (Thailand), Boon.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Wine Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Wine Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Wine Market - Industry Life Cycle |
3.4 Thailand Wine Market - Porter's Five Forces |
3.5 Thailand Wine Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 Thailand Wine Market Revenues & Volume Share, By Colors, 2021 & 2031F |
3.7 Thailand Wine Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Wine Market Trends |
6 Thailand Wine Market, By Types |
6.1 Thailand Wine Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Thailand Wine Market Revenues & Volume, By Product Types, 2021-2031F |
6.1.3 Thailand Wine Market Revenues & Volume, By Still Wine, 2021-2031F |
6.1.4 Thailand Wine Market Revenues & Volume, By Sparkling Wine, 2021-2031F |
6.1.5 Thailand Wine Market Revenues & Volume, By Dessert Wine, 2021-2031F |
6.1.6 Thailand Wine Market Revenues & Volume, By Fortified Wine, 2021-2031F |
6.2 Thailand Wine Market, By Colors |
6.2.1 Overview and Analysis |
6.2.2 Thailand Wine Market Revenues & Volume, By Red Wine, 2021-2031F |
6.2.3 Thailand Wine Market Revenues & Volume, By Rose Wine, 2021-2031F |
6.2.4 Thailand Wine Market Revenues & Volume, By White Wine, 2021-2031F |
6.2.5 Thailand Wine Market Revenues & Volume, By Other Colors, 2021-2031F |
6.3 Thailand Wine Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Wine Market Revenues & Volume, By Offline , 2021-2031F |
6.3.3 Thailand Wine Market Revenues & Volume, By Online , 2021-2031F |
7 Thailand Wine Market Import-Export Trade Statistics |
7.1 Thailand Wine Market Export to Major Countries |
7.2 Thailand Wine Market Imports from Major Countries |
8 Thailand Wine Market Key Performance Indicators |
9 Thailand Wine Market - Opportunity Assessment |
9.1 Thailand Wine Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 Thailand Wine Market Opportunity Assessment, By Colors, 2021 & 2031F |
9.3 Thailand Wine Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Wine Market - Competitive Landscape |
10.1 Thailand Wine Market Revenue Share, By Companies, 2024 |
10.2 Thailand Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |