Thailand Wine Market (2025-2031) | Value, Forecast, Analysis, Revenue, Companies, Trends, Size, Outlook, Share, Growth & Industry

Market Forecast By Product Types (Still Wine, Sparkling Wine, Dessert Wine, Fortified Wine), By Colors (Red Wine, Rose Wine, White Wine, Other Colors), By Distribution Channel (Offline , Online ) And Competitive Landscape
Product Code: ETC018825 Publication Date: Jul 2023 Updated Date: Feb 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Thailand Wine Market Competition 2023

Thailand Wine market currently, in 2023, has witnessed an HHI of 2436, Which has decreased slightly as compared to the HHI of 2986 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 Thailand Wine Market Competition 2023

Thailand Export Potential Assessment For Wine Market (Values in USD Thousand)


Thailand Export Potential Assessment For Wine Market (Values in USD Thousand)

Thailand Wine Market Synopsis

Wine has seen a surge in popularity in Thailand over the past few years. The market for wine, both imported and locally produced, is estimated to reach $408 million by 2031, registering a CAGR of 11.7% during the forecast period from 2025-2031. This growth can be attributed to modernization of consumption patterns among the growing middle class population as well as increasing awareness about wine among Thais due to availability via e-commerce platforms and duty free shops.

Market Drivers

The rising disposable incomes and changing lifestyles of Thailand people have led them to explore different types of alcoholic beverages including wines which is driving their demand in the country. Wines are now made available through online portals such as Alibaba which further drove its sales across all demographics within Thailand leading its overall growth momentum for next couple of years. Additionally, there are several Duty Free stores at airports throughout Thailand that provide easy access to international brands in terms of price and availability resulting into increased interest for wines amongst consumers.Moreover, government initiatives like ???Thailand 4.0??? focusing on innovation based economy along with various tax regulations encouraging local production have been providing impetus to the industry`s expansion potential enabling it to remain competitive against foreign players with respect pricing strategies adopted by them .

Challenges of the Market

As compared to other countries, taxes imposed on imported wines especially from Europe or United States are rather high due mainly because most countries within Asia Pacific region prefer domestic production over imports however this issue could be addressed by reducing import taxes thus allowing more luxury products enter into market place thereby helping industry grow even further.

Covid-19 Impact on the Market

The impact of the Covid-19 pandemic on wine sector was quite severe since sale dropped significantly leading many vineyards into financial crisis while some were forced close down completely due lack demand caused primarily travel restrictions implemented worldwide However despite these short term challenges those who managed keep open until pandemic subsided eventually recovered lost revenue back again when situation improved thanks highly effective digital marketing campaigns organized around end summer season coupled with attractive discounts offered customers so far.

Key Players of the Market

Some key players operating in Thailand Wine Market include Vinmonopolet (Norway), Chang International (Thailand), Siam Winery (Thailand), Boon.

Key Highlights of the Report:

  • Thailand Wine Market Outlook
  • Market Size of Thailand Wine Market, 2024
  • Forecast of Thailand Wine Market, 2031
  • Historical Data and Forecast of Thailand Wine Revenues & Volume for the Period 2021-2031
  • Thailand Wine Market Trend Evolution
  • Thailand Wine Market Drivers and Challenges
  • Thailand Wine Price Trends
  • Thailand Wine Porter's Five Forces
  • Thailand Wine Industry Life Cycle
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Product Types for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Still Wine for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Sparkling Wine for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Dessert Wine for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Fortified Wine for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Colors for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Red Wine for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Rose Wine for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By White Wine for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Other Colors for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Offline for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wine Market Revenues & Volume By Online for the Period 2021-2031
  • Thailand Wine Import Export Trade Statistics
  • Market Opportunity Assessment By Product Types
  • Market Opportunity Assessment By Colors
  • Market Opportunity Assessment By Distribution Channel
  • Thailand Wine Top Companies Market Share
  • Thailand Wine Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Wine Company Profiles
  • Thailand Wine Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Wine Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Wine Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Wine Market - Industry Life Cycle

3.4 Thailand Wine Market - Porter's Five Forces

3.5 Thailand Wine Market Revenues & Volume Share, By Product Types, 2021 & 2031F

3.6 Thailand Wine Market Revenues & Volume Share, By Colors, 2021 & 2031F

3.7 Thailand Wine Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Thailand Wine Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Thailand Wine Market Trends

6 Thailand Wine Market, By Types

6.1 Thailand Wine Market, By Product Types

6.1.1 Overview and Analysis

6.1.2 Thailand Wine Market Revenues & Volume, By Product Types, 2021-2031F

6.1.3 Thailand Wine Market Revenues & Volume, By Still Wine, 2021-2031F

6.1.4 Thailand Wine Market Revenues & Volume, By Sparkling Wine, 2021-2031F

6.1.5 Thailand Wine Market Revenues & Volume, By Dessert Wine, 2021-2031F

6.1.6 Thailand Wine Market Revenues & Volume, By Fortified Wine, 2021-2031F

6.2 Thailand Wine Market, By Colors

6.2.1 Overview and Analysis

6.2.2 Thailand Wine Market Revenues & Volume, By Red Wine, 2021-2031F

6.2.3 Thailand Wine Market Revenues & Volume, By Rose Wine, 2021-2031F

6.2.4 Thailand Wine Market Revenues & Volume, By White Wine, 2021-2031F

6.2.5 Thailand Wine Market Revenues & Volume, By Other Colors, 2021-2031F

6.3 Thailand Wine Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Thailand Wine Market Revenues & Volume, By Offline , 2021-2031F

6.3.3 Thailand Wine Market Revenues & Volume, By Online , 2021-2031F

7 Thailand Wine Market Import-Export Trade Statistics

7.1 Thailand Wine Market Export to Major Countries

7.2 Thailand Wine Market Imports from Major Countries

8 Thailand Wine Market Key Performance Indicators

9 Thailand Wine Market - Opportunity Assessment

9.1 Thailand Wine Market Opportunity Assessment, By Product Types, 2021 & 2031F

9.2 Thailand Wine Market Opportunity Assessment, By Colors, 2021 & 2031F

9.3 Thailand Wine Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Thailand Wine Market - Competitive Landscape

10.1 Thailand Wine Market Revenue Share, By Companies, 2024

10.2 Thailand Wine Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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