| Product Code: ETC178439 | Publication Date: Jan 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
United Arab Emirates (UAE) Brown Rice market currently, in 2023, has witnessed an HHI of 3495, Which has decreased slightly as compared to the HHI of 5324 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The brown rice market in the United Arab Emirates (UAE) has been experiencing steady growth as health-conscious consumers seek out nutritious and whole grain alternatives to traditional white rice. Brown rice, known for its higher fiber content and retained nutrients, has gained popularity in the UAE diverse culinary landscape. As the demand for healthier food choices increases, the market for brown rice continues to expand, with its inclusion in a variety of dishes, from local cuisine to international fare.
Several drivers have contributed to the growth of the brown rice market in the UAE. One significant driver is the growing awareness of the health benefits associated with consuming whole grains. Brown rice`s nutritional profile, including higher fiber content and essential nutrients, resonates with consumers aiming for balanced diets. Additionally, the UAE multicultural population has led to the adoption of diverse food preferences and dietary habits, creating a demand for a wide range of rice options. The rise of wellness trends and fitness-conscious lifestyles has further fueled the preference for brown rice as a staple.
While the brown rice market in the UAE is on the rise, it faces certain challenges. One notable challenge is the cultural preference for white rice in traditional dishes. Convincing consumers to switch from white rice to brown rice may require education and awareness campaigns highlighting the nutritional advantages of the latter. Price sensitivity is also a challenge, as brown rice tends to be more expensive than white rice due to differences in processing and demand. Additionally, ensuring a consistent supply of high-quality brown rice can be a challenge, given the dependence on imports.
The Covid-19 pandemic had both positive and negative impacts on the UAE brown rice market. Initially, panic buying and disruptions in supply chains led to temporary shortages of certain food products, including rice. However, as the situation stabilized, the pandemic prompted a renewed focus on health and nutrition. Consumers sought out wholesome and immune-boosting foods, leading to increased interest in brown rice. Home cooking trends also emerged during lockdowns, encouraging individuals to experiment with different ingredients, including brown rice, in their homemade meals.
Some of the prominent players operating in the UAE brown rice market include Emirates Grain Products Company (Emigrain), Al Dahra UAE, IFFCO Group and Al Ghurair Foods. Notable names in the market include supermarket chains that offer a variety of rice options, health food stores that cater to the wellness-conscious consumer base, and online platforms that make brown rice accessible to a wider audience.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Brown Rice Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, 2020 & 2030F |
3.3 United Arab Emirates (UAE) Brown Rice Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Brown Rice Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume Share, By Length, 2020 & 2030F |
3.6 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.7 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 United Arab Emirates (UAE) Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about the benefits of brown rice consumption |
4.2.2 Rising disposable income levels leading to higher spending on premium and healthier food options |
4.2.3 Government initiatives promoting healthy eating habits and sustainable agriculture practices |
4.3 Market Restraints |
4.3.1 Higher price point of brown rice compared to white rice |
4.3.2 Limited availability and distribution channels for brown rice products |
4.3.3 Preference for traditional white rice varieties in UAE cuisine |
5 United Arab Emirates (UAE) Brown Rice Market Trends |
6 United Arab Emirates (UAE) Brown Rice Market, By Types |
6.1 United Arab Emirates (UAE) Brown Rice Market, By Length |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By Length, 2020-2030F |
6.1.3 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By long, 2020-2030F |
6.1.4 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By Medium, 2020-2030F |
6.1.5 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By Short, 2020-2030F |
6.2 United Arab Emirates (UAE) Brown Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By Sweet, 2020-2030F |
6.2.3 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By Basmati, 2020-2030F |
6.3 United Arab Emirates (UAE) Brown Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2020-2030F |
6.3.3 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By Grocery Stores, 2020-2030F |
6.3.4 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.3.5 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By Online Stores, 2020-2030F |
6.3.6 United Arab Emirates (UAE) Brown Rice Market Revenues & Volume, By Others, 2020-2030F |
7 United Arab Emirates (UAE) Brown Rice Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Brown Rice Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Brown Rice Market Imports from Major Countries |
8 United Arab Emirates (UAE) Brown Rice Market Key Performance Indicators |
8.1 Consumer awareness and perception of brown rice as a healthier alternative |
8.2 Adoption rate of brown rice in UAE households |
8.3 Number of new product launches and innovations in the brown rice market in UAE |
9 United Arab Emirates (UAE) Brown Rice Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Brown Rice Market Opportunity Assessment, By Length, 2020 & 2030F |
9.2 United Arab Emirates (UAE) Brown Rice Market Opportunity Assessment, By Type, 2020 & 2030F |
9.3 United Arab Emirates (UAE) Brown Rice Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 United Arab Emirates (UAE) Brown Rice Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Brown Rice Market Revenue Share, By Companies, 2023 |
10.2 United Arab Emirates (UAE) Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |