Product Code: ETC106199 | Publication Date: Jun 2021 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
United Arab Emirates (UAE) Electric Toothbrush market currently, in 2023, has witnessed an HHI of 2261, Which has increased slightly as compared to the HHI of 2221 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The United Arab Emirates (UAE) electric toothbrush market has experienced significant growth, driven by the country`s increasing focus on oral healthcare, rising awareness about dental hygiene, and a growing preference for advanced dental care products. Electric toothbrushes are innovative oral care devices that offer superior cleaning performance compared to traditional manual toothbrushes. The market`s expansion can be attributed to the UAE health-conscious population, a growing trend of adopting modern dental care technologies, and the efforts of dental professionals and organizations to promote oral health awareness. Moreover, advancements in electric toothbrush technology, such as sonic vibration and smart features, have further boosted the demand for electric toothbrushes in the UAE.
Several factors act as drivers for the UAE electric toothbrush market. Firstly, the UAE increasing awareness about the importance of oral hygiene and dental health has led to a higher demand for effective and convenient dental care solutions. Electric toothbrushes offer superior plaque removal and gum care, making them attractive to health-conscious consumers. Secondly, the influence of dental professionals and oral care specialists in recommending electric toothbrushes has contributed to their growing popularity among consumers. The rising disposable income and a willingness to invest in premium dental care products have further driven the adoption of electric toothbrushes.
Despite its positive growth outlook, the UAE electric toothbrush market faces certain challenges. One of the main challenges is the competition from manual toothbrushes, which remain widely used due to their affordability and easy availability. Convincing consumers to switch to electric toothbrushes may require education about their benefits and long-term cost-effectiveness. Additionally, ensuring the authenticity and quality of electric toothbrushes in the market is crucial, as counterfeit and low-quality products may impact customer trust. The availability of electric toothbrush refills, replacement heads, and compatible accessories is also essential to support the long-term usage of electric toothbrushes.
The Covid-19 pandemic had an impact on the UAE electric toothbrush market, influenced by changes in consumer behavior and health consciousness. With increased emphasis on personal hygiene during the pandemic, there was a heightened awareness about oral health and dental care. Consumers sought effective oral care solutions, including electric toothbrushes, to maintain good oral hygiene and minimize the risk of dental problems. The pandemic also led to a shift towards online purchasing of dental care products, including electric toothbrushes, as consumers preferred contactless shopping experiences.
Some of the key players in the market include Procter & Gamble Co. (Oral-B), Colgate-Palmolive Company, Philips Sonicare (a division of Royal Philips), FOREO, and Waterpik, Inc. These companies offer a wide range of electric toothbrush models with various features, such as different brushing modes, smart sensors, and mobile app connectivity. Strategic partnerships with dental clinics, retailers, and online platforms are common strategies employed by key players to establish a strong market presence and meet the growing demand for electric toothbrushes in the UAE.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Electric Toothbrush Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Electric Toothbrush Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Electric Toothbrush Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.7 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United Arab Emirates (UAE) Electric Toothbrush Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing awareness about oral hygiene and the benefits of using electric toothbrushes in the UAE. |
4.2.2 Increasing disposable income and willingness to spend on premium oral care products. |
4.2.3 Rising adoption of advanced dental care technology and products in the UAE market. |
4.3 Market Restraints |
4.3.1 High initial cost of electric toothbrushes compared to manual toothbrushes may limit market penetration. |
4.3.2 Limited availability and accessibility of electric toothbrushes in certain regions of the UAE. |
4.3.3 Cultural preferences for traditional oral hygiene practices may hinder widespread adoption of electric toothbrushes. |
5 United Arab Emirates (UAE) Electric Toothbrush Market Trends |
6 United Arab Emirates (UAE) Electric Toothbrush Market, By Types |
6.1 United Arab Emirates (UAE) Electric Toothbrush Market, By Technology |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume, By Technology, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume, By Vibrational electric toothbrush, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume, By Rotation-oscillation electric toothbrush, 2021-2031F |
6.2 United Arab Emirates (UAE) Electric Toothbrush Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume, By Adult, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume, By Kids, 2021-2031F |
6.3 United Arab Emirates (UAE) Electric Toothbrush Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 United Arab Emirates (UAE) Electric Toothbrush Market Revenues & Volume, By Offline, 2021-2031F |
7 United Arab Emirates (UAE) Electric Toothbrush Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Electric Toothbrush Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Electric Toothbrush Market Imports from Major Countries |
8 United Arab Emirates (UAE) Electric Toothbrush Market Key Performance Indicators |
8.1 Average selling price (ASP) of electric toothbrushes in the UAE market. |
8.2 Number of dental clinics and retailers offering electric toothbrushes in the UAE. |
8.3 Consumer satisfaction and loyalty towards electric toothbrush brands in the UAE. |
8.4 Percentage of UAE population using electric toothbrushes based on surveys and studies. |
8.5 Growth rate of online sales of electric toothbrushes in the UAE. |
9 United Arab Emirates (UAE) Electric Toothbrush Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Electric Toothbrush Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Electric Toothbrush Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.3 United Arab Emirates (UAE) Electric Toothbrush Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United Arab Emirates (UAE) Electric Toothbrush Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Electric Toothbrush Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Electric Toothbrush Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |